Preface ................................................... Zhang Guangrui／001

　　　　　　　　　　　　　　　　General Reports
China's Tourism Development (2009-2010): Present Situation and
　　Future Perspectives .................... Tourism Research Center, CASS／001
Competitiveness of China's Tourism (2009): the Global Perspective
　　........................................ Tourism Research Center, CASS／030

　　　　　　　　　　　　　　　　Special Reports
Market Analysis
China's Inbound Tourism (2009-2010): Present Situation and
　　Future Perspectives ....................................... Zeng Bowei／052
China's Outbound Tourism (2009-2010): Present Situation and
　　Future Perspectives ................................... Zhang Guangrui／062
China's Domestic Tourism (2009-2010): Present Situation and
　　Future Perspectives ....................................... Liu Deqian／079
Focus of the Year: China's Tourism against the Global Financial Crisis
The Global Financial Crisis and China's Tourism Industry ........ Song Rui／102
China's Tourism Development in the Context of Global
　　Financial Crisis ................................ Wu Jinmei & Liao Bin／110
Course and Effect of China's Tourism-related Consumption
　　Coupons Campaign .......................................... Gao Shunli／119
Opportunities for China's Tourism Industry after the
　　Current Financial Crisis ...................... Zhang Lingyun & Liu Bo／132
Theme of the Year: "China-made" Tourism Phenomenons
HNA Tourism: A Path-breaker of Tourism Industrial Chain
　　Integration Mode in China .................................. Ma Guohua／141
Home Inn: A Typical Case of Budget Hotel Development in China ... Sun Jian／151
C-trip: A Showpiece of China's Tourism e-Commerce Enterprises
　　............................ Guo Dongjie, Cai yunying & Ying Changlian／163
The Tang Dynasty, Xi'an: A Pioneer of Theatre-Restaurant
　　for Tourists ............................................ Zhang Xiaoke／174
Impression Series: Zhang Yimou's Innovation of Night Shows
　　against the Natural Landscapes ................................ Lu Jun／182
Industry Profile
Development of China's Hotel in 2009 and
　　Future Perspectives ..................................... Zhao Huanyan／193
New Development of China's Tourist Scenic Spots in 2009
　　and Related Issues　....................... Wang Liming & Yin Haixiong／201
Development and Prospects of China's Fravel
　　Agency Industry (2009-2010) .................................. Yu Hong／211
Food & Beverage Business within China's Hotels:Present
　　Situation and Future Perspectives .......................... Liao Feng／219
Property Hotel Development in China: Evolution, Status quo
　　and Suggestions ............................................ Zhang Tao／229
Exploration and Discussion
Promulgation The Statute of Travel Agencies and its Effects
　　on the Travel Agency Business ........................... Cai Jiacheng／243
Price-rising of Scenic Spots' Ticket: Annual Development
　　and In-depth Analysis ......................... Liu Simin & Wei Shihua／253
Possible Impacts of Increasing Enormous Investment in
　　Transportation on China's Tourism ....................... Yang Jinsong／270
China's Large Regional Tourism Reshaped ...................... Lin Hongdai／280
China's Hot Spring Tourism: Current Development
　　and Future Trends ........................................ Zhu Weijian／295
Strategic Exploration on Management of Scenic Spots ........... An Jinming／303
Tourism of HK, Macau & Taiwan
Hong Kong's Tourism Development (2009-2010): Present Situation
　　and Future Perspectives ..................... Zhang Qiu Hanqin & YanQi／313
Macau's Tourism Development (2009-2010): Present Situation
　　and Future Perspectives .................................. Tang Jizong／322
Taiwan's Tourism Development (2009-2010): Present Situation
　　and Future Perspectives .................. Huang Fucai & Huang Yinghua／340
Overseas References
China's International Travellers: Important to Asia Pacific? - you bet!
　　.................................................... John M. Koldowski／355
International Tourism in Asia Pacific Region: Current Situation
　　and Future Trends ........................... Chang Hong & Lin Peifeng／363
A Discussion of Australian National Park Management
　　and Its Enlightenment to China .... Ding Peiyi, Noel Scott & Wang Zhuo／373

Postcript ..................................................... Liu Deqian／386