General Report
General Report on the Development of China's Media 2010
................................................. Cui Baoguo, Zhou Kui／003
China's Newspaper Industry Development Report
Overview of the Development of China's Newspaper Industry
.......................................... The Blue Book Research Team／021
The Development, difficulties and Future Directions
of China's Media Policy ........................ Yu Guoming, Su Linsen／035
Key Words of China's Newspaper Industry 2009 ........ Tang Xujun, Zhuo Yue／049
An Analysis of the Tendencies of China's Newspaper Distribution
Market 2009 .................. Tian Ke, Cai Zhenpeng and Cui Jianghong／058
China's Publishing Industry Development Report
Overview of the Development of China's Publishing Industry
.......................................... The Blue Book Research Team／079
Development Report of China's Publishing Industry 2009
................................................. Wei Yushan, Ning]ian／088
Ten Key Words to Understand China's Publishing Industry 2009
........................................... Bian Zhuozhou, Xiao Dongfa／096
China's Periodical Industry Development Report
Overview of the Development of thee Periodical Industry
.......................................... The Blue Book Research Team／111
An Analysis of the Tendencies of China's Periodical Distribution
Market 2009 .................. Tian Ke, Cai Zhenpeng and Cui Jianghong／118
China's Radio Broadcasting and Audio
Publication Industry Development Report
An Overview of the Development of China's Radio Broadcasting Industry
................................................... Liu Yun, Liao Meng／142
An Overview of the Development of China's Audio Publication Industry
.......................................... The Blue Book Research Team／153
Review on the Development of China's Radio Broadcasting Industry
Development 2009 ............................. Deng Xinxin, Yin Yiding／166
An 3malvsis of China's Typal Radio Broadcasting Market 2009
............................................... Luo Yichen & Chen Gang／174
An Analysis of China's Radio Audience Market 2009 ........... HuangXueping／185
3G and the Transition to Multimedia of Traditional Radios ..... Luan Yimei／207
China's Television Industry Development Report
An Overview of the Development of China's Television Industry
........................................... The Bluebook Research Team／215
Development Report of China's Television Industry 2009
................................ Hu Zhengrong, Li Jidong and Huang Wei／221
Competition Patterns and Development Tendencies of Provincial
Satellite Channels 2009 ..................... Liu Huizhao, Dai Yuanchu／232
Observing the Television Market 2009 .......... Chen Xiaozhou, Zhou Xinxin／243
The Crossover and Recombination of China's Television Industry 2009
.......................................................... Zhao Liying／259
China's Film Industry Development Report
An Overview of China's Film Industry Development
.......................................... The Blue Book Research Team／269
Memo of China's Film Industry 2009 .............................. Yin Hong／278
Financial Innovations and the Development of Chinese Films ..... Tang Rong／299
China's Internet Industry Development Report
An Overview of China's Internet Industry Development
.......................................... The Blue Book Research Team／315
An Analysis of the Development of China's Internet Communications
Industry ................ Xiong chengyu, Chen Lanfang and Jiang Yalong／333
China's Internet Media and Internet Communications 2009 ....... Min Dahong／349
Review and Reflections on the Development of China's Cartoon
Animation Industry 2009 ..................................... Deng Lin／361
China's Mobile Media Industry Development Report
An Overview of China's Mobile Media Industry Development
.......................................... The Blue Book Research Team／371
Development of China's Mobile Multimedia Industry 2009
........................................... Tian Qingyi, Zhang Xiaoqin／380
China's Media Convergence and the Mobile Media Industry ........... Xu Jia／386
China's Advertising Industry and Audience
Market Development Report
An Analysis of China's Newspaper Advertising Market 2009
and its Future Development ................................... Yao Lin／395
Annual Report of China's Advertising Market ...................... Nielsen／406
Review on the Changes of Audience Media Consuming Habits 2009
............................................................ Shen Ying／420
Rank List of Newspaper Advertising Revenues 2009 ............. meihua.info／431
Rank List of Magazine Advertising Revenues 2009 .............. meihua.info／439
Overseas Media Industry Development Report
Development Report on the Global Media Industry ........ Han Min, Zou Jing／447
Development Report on the US Media Industry .... Huang Sangruo, Li Hairong／456
Development Report on the European Media Industry ................ Dong Lu／475
Development Report on the UK Media Industry ....................... Xu Jia／492
Development Report on the Russian Media Industry .................. Wu Fei／505
Development Report on Japan's Media Industry ................. Minami Mati／509
Development Report on the Singaporean Media Industry .......... She Huimin／521
On the subject of the “great transformation”, this book made a comprehensive description of China’s media industry in 2009. It made in-depth analysis to the traditional news propaganda, and how the international media companies adapted to China’s domestic markets and rules, as well as the hot issue in the further strengthen of media industry and the construction of national soft power.
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