General Report
The Characteristics of China’s New Media Development
in the Global View ......................... Yin Yungong, Liu Ruisheng／001
On New Media And Internet Culture
From Internet Website to Internet Culture .................... Yin Yungong／017
On the Internet Culture ...................................... Yin Yungong／023
Global Perspective and Chinese Characteristics
of Internet Culture ...................................... Yin Yungong／029
The Media Fusion Development in 2009 .......................... Tang Xujun／032
Monograph Issues
The Current Status of News Websites in China ................. Yang Binyan／045
Report on the Development of BBS in China ......... Liu Ruisheng, Zhaokang／056
Report on the Development of Blog in 2009 .................. Zhang Huabing／070
Report on the Development of Social Network Site
in China ...................................... Liu Ruisheng, Zhaokang／079
Report on the Development of IM in China ................... Liu Ruisheng／093
Report on the Development of IPTV and Digital TV in 2009
............................... Wu Xinxun, Gao Hongbo and Wang Jianlei／108
The Status Analysis of SMS Pollution and Countermeasures
............................................. Yin Yungong, Li Chanjuan／122
The Current Situation and Prospect of Mobile TV
........................................... Yin Yungong, Zhang Huabing／128
An Analysis of the Operation Mode for Mobile TV in 2009 ....... Jiang Ling／133
Report on Mobile TV in 2009 ................................... Jin Ziting／141
A Study on the Development of Mobile Newspaper Business
in 2009 .................................................... Song Chao／152
Report on the Development of Domestic and Foreign Digital Newspaper
in 2009 ....................................................... Li Zhu／159
Report on E-paper Industry as a Media in 2009 ...... Wu Xinxun, Wu Xiaokun／171
Report on the Development of China’s Network Communication Laws
and Regulations ............................................ Wang Ying／181
Hot Topics
From “Grassroots”to “Mainstream”: The Evolution of the Internet’s
Role as Media .............. Yin Yungong, Liu Ruisheng and Yang Binyan／194
Development and Application of Mobile Internet and 3G Network
in China .................. Yin Yungong, Yang Binyan and Liu Ruisheng／220
Google Events and Behinds ............. Jiang Fei, Zhang Dan and Leng Song／238
Category Construction and Survey of Internet Problems
................................................ Zhong Ying, Li Yaling／247
The Characteristics of the Online Political BBS Opinion Leadership
in China ..................................................... Yu Hong／266
An Analysis of the Communication Characteristics, Development Situation
and Trends of New Media Video ................................. Yin Le／283
On China’s Online Video programs ................................ Li Juan／296
Setting and Realization of the Internet Regulation Strategies in China
............................................................. Liu Ying／313
Online Violent Games’Development and Its Negative Impact
on Young People ......................................... Yan Daocheng／322
Present Situation and Outlook of Mobile Newspaper’s Development
in China ..................................................... Lei Xia／334
Present Situation and Advice to Mobile Television’s Future Development
in China ..................................................... Lei Xia／342
Status Quo of China’s National Cartoon Industry ......... Yang-Zhuangzhen／352
On the Developping Trend and Strategy of China Animation Industry
............................................................ Xu Qunhui／361
Close the Digital Divide: Public Policy and Public Interest
in United States ........................................ Yang Ruiming／369
New media is not only the hot word in China in recent years, but also the important issue related to the national development from global perspective view. There are two important characteristics of new media development: one is the native forms of new media continue to emerge, and the other is the integration of new information network technology and the traditional media . In view of the integration trend of the network, the new media can also be called Internet media.
This book discusses the development and the social affect of new media from the global perspective of the network culture. The main issues included the current status of news Websites in China, the Annual Reports of BBS, Blog, Social Network Site, IM, IPTV and Digital TV etc. The Hot Topics such as the evolution of the Internet’s role as media, the development and application of Mobile Internet and 3G network, the category construction and survey of Internet problems, the characteristics of the online political BBS opinion leadership, the management and development on China’s online video programs, the online violent games` development and its negative impact on young people, the status Quo of China’s National cartoon industry are explored in this book.
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