Ⅰ ChapterⅠGeneral Report
1 The Current Framework and Future Trends of China’s
Audio-Visual New Media Development ...................................／001
2 A Summary of China’s Audio-Visual New Media
Development History ..................................................／014
3 The Current Status of China’s Audio-Visual New Media Policies,
Regulations and Administration .......................................／026
4 The Technological Environment for Audio-Visual New
Media Development ....................................................／036
5 Audio-Visual New Media Copyright Development and Management ...........／044
6 The Current Status and Trends of Audio-Visual New Media
Development in Some Major Countries ..................................／053
Ⅱ Chapter ⅡSector Report
7 Online Audio and Video ................................................／076
8 IPTV ..................................................................／096
9 Mobile TV .............................................................／114
10 Internet TV ..........................................................／136
11 Audio-Visual Media in Public Places ..................................／156
12 Mobile Multimedia Broadcasting .......................................／173
Ⅲ Chapter ⅢCase Study
13 Construction and Innovations of China Network Television (CNTV) ......／182
14 Online Communication of China Radio International (CRI) ..............／192
15 The Strategic Layout and Development Approach of CNR Online ..........／199
16 Development and Exploration of Radio and Television Shanghai
in the New Media Era .................................................／207
17 Online Spring Festival Gala Evening by Beijing Television Station:
A Successful Case of Media Convergence ...............................／216
18 Explorations of People’s Daily Online over Audio-Visual Services ....／224
19 Sohu: Online Video Strategy of Portal ................................／230
20 The Transformation of SNDA Group from an Online Game Portal
to a Multimedia Platform .............................................／239
21 Xunlei: The Way of a Technology-Based Website towards
Innovations and the Corresponding Value Chain ........................／247
22 6.cn: A Growing Video Sharing Website in China .......................／253
23 A Value Analysis over Vision China Media Integrating
Car-Mounted TV Resources .............................................／260
24 Chinafilm.com: A Platform Aimed at Promoting Legitimate
Communication of Online Movies .......................................／268
Ⅳ Chapter ⅣExperts’Views
25 New Media Represented by the Internet Will Become
Mainstream in the Future .............................................／274
26 New Media: Trans-Industry Development and Culture Reconstruction .....／276
27 Stand Ahead, Win the Future ..........................................／278
28 New Radio, New Schema ................................................／281
29 Content Innovation is the Core Power of New Media Development ........／283
30 Online Audio-Visual Media is Evolving from Video Website
to Network Television Station ........................................／285
31 2010: New Media is in Progress .......................................／287
32 Media Convergence is Leading to a Leapfrog Development
of Audio-Visual Media ................................................／290
33 What is Actually Changed by New Media? ...............................／292
34 Pay Close Attention to All Kinds of New Terminals ....................／294
35 揝an Wang Rong He?Tri-Networks Convergence):
Flying Wings for the New Media .......................................／296
36 Several Approaches for the Convergence between Traditional
and New Media in the US ..............................................／298
37 On the Prospects of Video Websites ...................................／301
38 Innovation, Cooperation and Participation ............................／303
39 Appendix Ⅰ Chronicle of China’s Audio-Visual New Media Development ／305
40 Appendix Ⅱ A Brief Introduction of Renowned Audio-Visual
New Media Operators Overseas ...........................／318
41 Appendix Ⅲ Chinese Interpretation of English Abbreviations .........／330
List of Authors ..........................................................／347
This is the first governmental annual report on new audio-visual media compiled by Development Research Centre of State Administration of Radio, Film and Television to publicize the development status of Chinese audio-visual media industry. It collects the practices, research results and strategic reflections of experts, scholars and industrial leaders. It elaborates the basic structure of China’s new audio-visual media, introduces the relevant policies and government management practices, and analyzes the historical changes, current development and future trend of network broadcast and television, IP television, internet television, cell phone television, public audio-visual media, mobile multimedia broadcast and television and other new media forms.
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