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At a time when the usefulness of flexing one’s muscles toward resolving international conflicts and disputes is on the wane, the importance of soft power as a diplomatic strategy has become increasingly prominent.  In this timely book, the author tries to address a series of important questions and issues related to this new phenomenon. They include the nature of “soft power” and “cultural soft power”, the American scholar Joseph S. Nye, Jr.’s contributions towards the study of soft power, and the main shortcomings of his theory, the current state of research in this area around the world, why China has taken this particularly seriously, the construction of a theoretical framework uniquely applicable to China for studying soft power, and what role China’s cultural soft power might play in the realization of the Chinese Dream.