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From the perspectives of the two heroines, Mei and Lan, this book explains vividly and popularly, in the form of dialogue and with the help of what they have seen and heard in their lives, the rationale behind the need for enterprises to match their processes with their products in order to satisfy the needs of different customers. Chapters 1 and 2 portray customer needs as "more, faster, better, and cheaper", and summarise the spirit of business operation strategy as the (service) product-process matrix theory. Chapters 3 to 6, through the evolution and innovation of business models in clothing, food, housing and transportation, reveal in greater detail how enterprises can make use of technology to cleverly create new processes and put good steel to good use. The book is written with a flavour of "Vegetable Roots", presenting readers with the light of process theory behind the joys of life.