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Annual Report on the Development of Future Media In China（2021）consists of four parts：general report，industry reports，investigation reports and reports on hot issues. The general report shows the new progress and new highlights of China’s future media in such as integration，technology，content，channel and industry from 2020 to 2021，focusing on “three basic judgments” and “six development trends”. The industry reports focuse on the current situation and characteristics of China’s future media development around 2020-2021 from the aspects of media integration，media intelligence，short video，online film，webcast，Internet advertising and intelligent terminals. The investigation reports through the empirical analysis of a large number of first-hand research data，the current situation and Prospect of media integration development in Xiamen，the development of we media industry in Xiamen and the spread of tourism image in Xiamen. The reports on hot issues focuse on the new changes in social ecology under the Internet civilization，the construction of new central mainstream media，the international communication of government short video，the development of mango TV，and the development of smart media in South Korea.

This book points out that from 2020 to 2021，there will be five hot spots for future media development. Firstly，in terms of integration，future media will continue to promote in-depth integration development. Secondly，in terms of technology，new technologies give birth to new scenes and new formats. Thirdly，in terms of content，the creation and dissemination of theme content represented by a series of new era theme film and television works have ushered in explosive development. Fourthly，in terms of channels，audio-visual application has become one of the largest users’ application. Fifthly，in terms of industry，the future media industry is not only an important component of the future industry，but also leads to the further fission and outward expansion of the future industrial format. This book also puts forward three basic judgments on the development trend of media in the future. One is uncertainty. The current global political and economic uncertainty brings obvious uncertainty to the future media development. Secondly，competing for the commanding height of science and technology is the key to the future media competition. The development opportunity brought by new technology is once in a century. Occupying the commanding height of science and technology has become a key element of media competitiveness in the future. Thirdly，high-quality development is the main theme of future media development.

On this basis，the future media development will show six development trends. Firstly，new infrastructure：the digital transformation and upgrading of future media. Secondly，new platform：the future media platform will be diversified and mixed. Thirdly，new supply：the era of cultural co creation is coming. Fourthly，new application：cloud origin will be the basis for the realiza-tion of future media applications. Fifthly，new organizations：human-computer collaboration will be the norm of future media organizations. Sixthly，new indus-tries：the future media industry will be upgraded in five dimensions.