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Description:

This book is divided into six parts: general report, policy and regulation, industry, special topic, technology, comparison and reference. It gives a comprehensive overview of the development status, problems, trends and strategies of China's cosmetics industry in the global perspective. The book focuses on the in-depth interpretation of the newly promulgated regulations on the supervision and administration of cosmetics and supporting laws and regulations, explores how to achieve mutual promotion between supervision and industry, and interprets the significance of the new laws and regulations in industrial development and consumer rights protection. At the same time, it also introduces the main categories and market segments of the cosmetics industry, reviews the development history, and forecasts future opportunities and challenges of each category. With enterprise innovation cases of product technology and brand innovation experience, it provides important reference for the high-quality development of the industry.