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Description:

This book is the latest annual report on the development of new media compiled under the auspices of the Institute of Journalism and communication of the Chinese Academy of Social Sciences. It is divided into five parts: general report, hot topic, investigation, communication and industry. It comprehensively analyzes the development situation of new media in China, interprets the development trend, summarizes the development problems, and analyzes the profound impact. In the book, dozens of famous experts and scholars have deeply analyzed the characteristics and strategies of social media public opinion warfare in the conflict between Russia and Ukraine, the meta universe, media convergence, Internet public opinion field, new media scientific communication mode in public health action, aging of Internet information products, application of audio-visual new media technology, use behavior of social media users, rural short video content ecology, new media industry, online audio-visual industry and other important topics