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2022 was an extremely important year in the history of agriculture，rural areas and farmers. The 20th CPC National Congress made an overall plan for the work on this issue and offered fundamental guidance for this new journey in the new era. Committed to the decisions and plans made by the Chinese leadership，the agricultural and rural community overcame difficulties one after another，stabilized the fundamentals of agriculture，and firmed up the basis for agriculture，rural areas and farmers，thus providing support for economic and social stability. This report gives an overview of online public opinions on agriculture，rural areas and farmers in 2022. It includes seven thematic sub-reports，six regional sub-reports and four sub-reports of hot topics to give a full picture on the overall status and industry and regional feature of public opinions on agriculture，rural areas and farmers. It also gives an outlook on potential hot issues in 2023.

According to the report，in 2022，China rose up to multiple challenges in agricultural and rural economic development. Another grain bumper harvest in unfavorable climate，adequate supply in major agricultural products such as meat，eggs，vegetables and fruits，and further consolidation of gains in poverty reduction provided basic support for stable economic and social development. Sticking to the right direction while making innovation，government media and publicity services played the role of “backbone” as mainstream media. Online public opinions on agriculture，rural areas and farmers totaled 42.89 million pieces. In terms of communication contents，the implementation of rural revitalization strategy，crop，animal husbandry and fishery production and food security，reform and development of agriculture and rural areas，agricultural product markets，and rural social undertakings attracted great attention from the public. The topics related to national conferences，reports，documents and events，such as the celebration on the fifth Chinese Farmers’ Harvest Festival，the rural blueprint of the 20th CPC National Congress for the new era，“Sannong” issue in the annual “two sessions”，the No.1 Document of the CPC Central Committee in 2022 on the priorities in comprehensive progress on rural revitalization，and the plan to build an agricultural power proposed in the Central Rural Work Conference ranked the top 10 of annual hot topic charts. In terms of characteristics，communication on agriculture，rural areas and farmers show the following seven major features in 2022：positive and large-traffic reinforce each other with new publicity highlights on major topics；new reforms were introduced，empowered by video and virtual scenarios and driven by digital and smart technologies；local flavors appealed the general public with rich，diverse and lively contents；rural revitalization joined forces with youth enthusiasm，enabling new ways of expressions to stimulate the online eco-system；online and offline efforts synergized，with cyber charity initiatives to help agriculture boom；popular agro-science imbued with both professional knowledge and fun won a large number of netizens in the cyberspace；government publicity services kept expanding influence with clear position，creative idea and advanced technology.

Keywords：Online Public Opinions on Agriculture，Rural Areas and Farmers；Food Security；Rural Revitalization；Guidance for Public Opinions；Public Opinion Governance Contents