General Report
The Chinese Cultural Soft Power Research of 2009 Zhang Guozuo／

001

　　　　　　　　　　　　　　　ComprehensiveReport
Current status of the analysis on the Chinese Cultural Soft

Power
　　Research of 2009 Xiao Yongming, Zhang Tianjie／050
General Survey of Fundamental Theory Research on the Chinese
　　Cultural Soft Power Research of 2009 . Yin Hui, Liu Liping／

083
General Survey of research on soft power elements within
　　traditional Chinese culture Zhu Hanmin, Deng Linhua／105
General Survey of strategy research on Chinese Cultural
　　Soft Power Wang Shengjun,Cai Hui qing／125

　　　　　　　　　　　　　　　　Thematic Studies
The Researches of China’s Cultural Soft Power Have
　　a Brilliant Future Zhang Guozuo／150
The Opportunities and Challenges Faced by the Promotion of
　　National Cultural Soft Power . Li Shenming／153
A key Index of Cultural Soft Power: Right of Speech . Zhang

Mingqing／164
The Connotation of “Soft Power”in the Concept of “Culture”
　　in Ancient China He Shizhong ／170
Prosper the Academy so as to Enhance the Soft Power of
　　Chinese Culture Gao Xiang／180
An Important Link in the Process of Improving Cultural Soft

Power:
　　the Ability to Communicate Effectively Zhang Shulin／183
The Position, Methods and Propositions of Researches
　　on National Cultural Soft Power . Jia Leilei／189
The Connotation of “Soft Power”in the Concept of
　　 “Culture”in Ancient China Zhu Hanmin／193
The Practical Innovation of Cultural Soft Power . Zhou Yong,

Wang Heqing／200
An Important Field in Raising the Soft Power
　　of National Culture Huang Rongsheng／208
Comprehension of China’s “National Cultural Soft Power” Wang

Yichuan／220
Several Difficulties in the Present Research of China’s Soft
　　Power and its Reflection Guo Jiemin／227
The Review and Prospect of China’s Cultural
　　Soft Power Xiao Yongming, Zhang Tianjie／241
Review on Researches of National Soft Power Jiang Yingzhou, Ye

Juanli／258
Study on the Structure and Value of Cultural Soft Power Zhang

Yue／274
“Cultural China”Manifests the National Cultural Soft Power .

Zhang Faqin／280
A New Analysis of Soft Power Theory: Components,
　　Functions and Developing Principles Hu Jian／288
Chinese Speech, Situation and Path of Cultural Soft Power . Shen

Zhuanghai／304
Traditional National Culture and Cultural Security . Zhang Qixue

／319
On the Promotion of the National Soft Power and the
　　Construction of the Core Value System . Xie Songming／328
The Confucianism and China's Cultural Soft Power . Qu Yonggang,

Wei Leyi／336
The Confucianism Ethics Tradition and the Construction
　　of Soft Power . Liu Liping／343
Develop the Culture of TCM and Promote China’s
　　Cultural Soft Power Chen Keji, Li Lianda and Wu Xianzhong／

351
On the Governing of Kangxi and the Soft Power in the Beginning
　　of Qing Dynasty Wang Shengjun／354
News Media and the Construction and Dissemination
　　of China’s Soft Power Luan Yimei／362
The Macro-perspective and Basic Ideas to Create a Cultural
　　Soft Power Science Tang Daixing／368
A Tentative Study on the Promotion of Guangzhou’s Cultural
　　Soft Power by Holding the Asian Games of 2010 Wen Zhaoxia／

383
A Tentative Study on the Problems in China’s Cultural
　　“Soft Power”and the Way to Promote . Wu Tiechuan／391
The Construction of a Soft Power: Television Diplomacy
　　 Zhao Hongyan, Xu Yang／396
Persist in Reform and Innovation and Promote Cultural
　　Soft Power by Developing Industry . Sun Shoushan／401
The Overall Construction of Development Paths of
　　Regional Culture Soft Power Zhao Xuelin／408
The Review of U.S. “Soft Power”in 2009 Meng Xianli, Wang

Yupeng／415
Deng Xiaoping and Cultural Issues Wei Jianlin／428

Postscript .／436