Ⅰ General Report
1 Make Overall Arrangements, Leave Multicellly Together, Promote
the Transformation from A big Animation Country to A Powerful
Animation & Comics Country ..... Lu Bin, Zheng Yuming and Niu Xingzhen／001
Ⅱ TV Animation Industry
2 Report on Development of China’s Animated Television
Series in 2010 ............................................... Lu Hong／027
3 The Innovation of KAKU, China’s Original Animation Brand
......................................................... Zeng Weijing／057
Ⅲ Animation Film Industry
4 Report on Development of China’s Animation Film Industry in 2010
..................................................... Xu Zheng, Li Nan／065
5 The Research and Development of 3rd Generation Film
in Digital Interactive Era ..................... Sun Lijun, Liu yuejun／078
Ⅳ Comics Publishing Industry
6 Report on Development of China’s Comics Publishing
Industry in 2010 ................................. Jin Cheng, Wang Wei／089
7 The Market Development of China’s Comics
——The way of Original Development of Tianjin Shenjie Comics Company
............................................ Du Jinjiang, Meng Yue／101
Ⅴ New Media Animation Industry
8 Report on Development of China’s New Media Animation
Industry in 2010 ........................... Zhang Zhaole, Zhou Ruilan／108
9 The Operation Analysis of MOBILE PHONE BOY,the new
Media Animation Brand .................................. Liao Hualiang／126
Ⅵ Animation Consumer Product Industry
10 Report on Development of China’s Animation Consumer
Product Industry in 2010 ................................ Niu Xingzhen／132
11 The Analysis of Development of Animation AuthorizationIndustry
.......................................................... Wu Chuangyu／154
12 The Development Gateway for the Local Authorized Company
.............................................................. Hu Bofu／164
13 The Study of Establishment & Marketing Strategy of
China’s Animation Brand ..................... Zhang Beili, Wan Fangyu／173
14 The Market Positioning Study of Animation Consumer Product
.............................................................. Wang Yu／181
15 The Study of Correlative Law of Animation Piracy .......... Liu Haijin／193
Ⅶ Animation Education & Training Industry
16 To Make Industry, Education and Study Get Together, It Could
be the Impetus of China’s Animation Development ........... Sun Lijun／200
17 Report on Development of China’s Animation Higher
Education in 2010 ......................................... Huang Ying／203
18 The Analysis of Mode of Talent Cultivation of Cooperation
between Academy and Corporation .............................. Zhao li／216
Ⅷ Animation Bases & Expo Industry
19 Report on Development of China Animation Expo in 2010 ....... Pan Jian／223
20 The Analysis of China’s Animation Expo Development ........ Zhao Yong／236
21 The Analysis of Development of China’s Animation Industrial
Base during the Phase of 11th Five-year Plan ............... Deng Lili／245
22 To Create New Way for Development, to Promote Development of Animation
——The Survey Report of Animation Market of the City of Qingdao
........................................ Sun Baigang, Niu Xingzhen／261
Ⅸ Art & Technique of Animation
23 To Get Back to the Nous and Establish the Best ........... Cao Xiaohui／273
24 Life, Emotion and Imagination
——Something about Animation Screenwriting ................. Liu Xian／276
25 The Applications of Sound in Animation Series ................ Hao Xin／288
26 The Development Tendency of Animation Techniques ......... Li Zhongqiu／298
27 The Study of Development & Measure of 3D
Constructure Animation .................................... Shi Yuhong／316
Ⅹ International Animation Industry
28 The Study of Japan’s Animation Industry Development in 2010
............................................ Wang Naizhen, Zhang zhang／326
29 The Study of Animation Correlative Law of China and Korea
.............................................. Lin Xiaoxia, Pang Yamei／348
Ⅺ Milestone
30 China’s Animation Industry Milestone in 2010 ........................／366
This is the first annual report on animation industry in China, which systematically analyzing and reflecting the status of animation industry home and abroad. This book includes not only the assessment of the macro status of Chinese animation industry but also annual reports of the subdivisions of this industry. Combining theoretical articles and case analysis, it provides the development of China’s animation industry with a theoretical guide through all-rounded perspectives and interpretations.
京公网安备 11010202010375号 新出网证（京）字094号
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