Preface ................................................... Zhang Guangrui／001
Ⅰ General Reports
1 China’s Tourism Development (2010-2011):Present Situation
and Future Perspectives ................ Tourism Research Center, CASS／001
2 Comments on Highlighted Issues of China’s Tourism in 2010
....................... Research Team of Tourism Research Center, CASS／033
Ⅱ Special Reports
Market Analysis
3 China’s Inbound Tourism (2010-2011): Present Situation
and Future Perspectives ............................... Zeng Bowei／057
4 China’s Outbound Tourism (2010-2011): Present Situation
and Future Perspectives ........................... Zhang Guangrui／067
5 China’s Domestic Tourism (2010-2011): Present Situation
and Future Perspectives ............................... Liu Deqian／080
Special Focus: Destination Marketing
6 External Publicity and Promotion of China’s Tourism:
Retrospection and Suggestions ....................... Wang Xingbin／101
7 Marketing Strategy of “Friendly Shandong” .......... Ding Zaixian／112
8 Destination Image Planning in Tourism Master Plans ....... Jin Zhun／120
9 Tourism Destination Marketing in Singapore ............... Zhao Xin／131
Focal Points
10 New Environments and Issues of China’s Tourism
in the 12th Five-year Plan Period ....................... Song Rui／138
11 Detailed Operations of Shanghai Expo 2010
............................ Shen Han & Yang Xiaohuan & Liu Hongbo／146
12 Establishment of China’s Tourism Day: Backgrounds,
Process and Meaning ................................... Gao Shunli／160
13 High-speed Railway and Tourism Development in China ... Li Xinjian／173
14 Film &TV Series- Induced Tourism in China: Potentials
and Suggestions ........................................ Wu Jinmei／185
15 On Development of Hainan International Tourism Island
........................................ Liu Simin & Long Jinghong／197
Administration and Management of Tourism
16 China’s Tourism Administration Management System:
Retrospection, Present Situation and Future Prospect ..... Dou Qun／205
17 Tourist Insurance in China ............ Li Hongbo & Jiao Shanshan／216
18 Thoughts and Suggestions on the Tourism Pre-warning System
....................................... Li Mingde & Zhang Huanhuan／230
19 Challenges to Travel Agencies in the Independent Tourist Era
..................................................... Xiao Qianhui／236
20 Hotel Companies’Consultant Management to
the Rural Tourism Villages ................ An Jinming & Wang Fude／242
Exploration and Discussion
21 Transformation of Tourism Planning in the Perspective of
Current National Development Strategy ..... Dai Xuefeng & Liao Bin／250
22 Tourism Position and Function in the Regional Development
Strategy ................................................ Liu Feng／263
23 New Consideration of the Nature of Tourism Industry
........................................... Wang Yanyong & Qin Yan／277
24 Aviation Industry in the Background of City Clustering . Ma Guohua／285
25 Western Ethnic Tourist Cities’Opportunities in the 12th
Five-year Plan Period: with Yin Chuan as a Case ......... Yang Liu／295
26 Foundation and Innovation of Nightlife Development
in Tourism Cities .................................... Lin Hongdai／306
Tourism of HK, Macau & Taiwan
27 Hong Kong’s Tourism Development (2010-2011):
Present Situation and Future Perspectives .. Wu Kefeng & Zhou Peng／318
28 Macau’s Tourism Development (2009-2011):
Present Situation and Future Perspectives ............ Tang Jizong／328
29 Taiwan’s Tourism Development (2009-2011): Present Situation
and Future Perspectives .............. Huang Fucai & Huang Yinghua／346
30 Postcript ................................................. Liu Deqian／360
This book analyzes the general situation of China’s tourism development, probes into the influences of domestic and overseas factors on tourism, and sets forth prospects on the development in 2011 and the twelfth-five-year period. China’s tourism marketing is anatomized in this book from various aspects and levels, and some foreign cases are introduced. In addition, hot issues like China’s tourism development during the twelfth-five-year period, Shanghai World Expo, China’s “tourism day”, high-speed rail and tourism, tourism in filming sites and the Hainan’s international tourism resort are covered in this book.
京公网安备 11010202010375号 新出网证（京）字094号
