Preface: Let Public Opinion Research Keep up with
the Pace of the Times
... Public Opinion Research Laboratory of Shanghai Jiaotong University／001
Ⅰ General Report
1 2010 Annual Report on Chinese Social Opinion
... Public Opinion Research Laboratory of Shanghai Jiaotong University／001
Ⅱ The Public Opinion of Different Types
2 Public Opinion of Chinese Price Rising in 2010 ................. He Dan／056
3 Public Opinion of Chinese House Price in 2010 .................. Sun Li／079
4 Public Opinion of Chinese Social Insurance in 2010 ............. Sun Li／098
5 Public Opinion of Chinese Reforms of the Household
Registration System in 2010 ..................... Gong Yufei, Li Haoyu／116
6 Public Opinion of Chinese Income Distribution in 2010 .......... He Dan／137
7 Public Opinion Analysis Report on Chinese Labor
Employment in 2010 ......................................... Rong Ting／158
8 Public Opinion Analysis Report on Chinese Education in 2010
................................................. Gao Yunwei, Tao Jing／179
9 Public Opinion of Chinese Healthcare in 2010 ................ Hao Xiqun／201
10 Public Opinion of Chinese Environmental Problems in 2010
.................................................. Lv Qing, Zhu Zhiyan／226
11 Public Opinion of Chinese Food Safety in 2010 ............. Gong Yufei／235
12 Public Opinion of Chinese Transportation in 2010 ........ Liang Junmin／242
13 Public Opinion Analysis Report on Chinese Demolition in 2010
................................... Gao Yunwei, Tao Jing and Hao Xiqun／268
14 Public Opinion of Chinese Law and Police Related Events in 2010
.............................................................. Liu Rui／284
Ⅲ The Public Opinion of Corporations and
The Public Opinion of Individual
15 2010 Annual Report on Corporations’Public Opinion in China
... Public Opinion Research Laboratory of Shanghai Jiaotong University／298
16 Report on Individual Public Opinion Events in 2010
..................... Liu Rui, Wang Lei, Gao Yunwei, He Dan and Sun Li／337
Ⅳ Specific Report
17 2010 China Microblog Annual Report
... Public Opinion Research Laboratory of Shanghai Jiaotong University／365
18 Research on the Internet Opinion Leaders in Public Events
... Public Opinion Research Laboratory of Shanghai Jiaotong University／385
Ⅴ Chronicle of Events
19 Chronicle of Events ................................... Sun Li, He Dan／403
In the transitional period, when the economy and society of China is developing rapidly, China is faced with various social opinion crises. The report on Chinese social opinion and Crisis management (2011), based on Chinese society in the new media environment, integrates multi-disciplinary research perspectives of journalism and communication, management, sociology, psychology, information security, and so on; and it makes use of both quantitative and qualitative methods, researches deeply and systematically on Chinese social opinion, categorical public opinion, enterprise public opinion, individual public opinion, etc. in 2010, and attempts to predict the trends of social opinion in 2011.
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