CONTENTS
Ⅰ General Report
1 Report on the Development of Chinas Sports Industry in 2011-2013 ／001
1. The Pattern and Market Prospect of Sports Competitions Industry ／002
2. The Pattern and Market Prospect of Sports Fitness Industry ／003
3. The Pattern and Parket Prospect of Sporting Goods Industry ／005
4. The Pattern and Analysis of Stadiums Industry ／006
5. Analysis of Modern Media Industrys Development ／008
6. Analysis of Sports Investment and Financing ／009
7. The Relationship Between the Urban Brand and Sports Competitions ／010
8. Event Management Company Talents Development Strategy ／012
Ⅱ Sub-report
2 The Pattern and Market Prospect of Sports Competitions Industry ／014
3 The Pattern and Market Prospect of Sports Fitness Industry ／055
4 The Pattern and Market Prospect of Sporting Goods Industry ／081
5 The Pattern and Analysis of Stadiums Industry ／103
6 Analysis of Modern Media Industry’s Development ／130
7 Sports Competitions Industry: The Capital Game ／147
8 The Relationship Between the Urban Brand and Sports Competitions ／163
9 Event Management Company Talent’s Development Strategy ／192
Ⅲ Classic Case
10 Analysis of Operational Mode of the 16th Guangzhou Asian Games ／208
11 The Study of Effectiveness and Operation Mode of
the 7th National City Games ／218
12 Analysis of Chinese Attention Behavior and Attitude
of 2012 London Olympic Game ／230
13 Analysis of Operational Mode of the Tour of Qinghai Lake
International Cycling Race ／240
14 Analysis of Operational Mode of Marathon Events ／249
15 Analysis of Operational Mode of Shanghai International
Grand Prixs ／257
16 Analysis of Operational Mode of WTA ／269
17 Analysis of Operational Mode of CBA ／284
18 Analysis of Operational Mode of Beijing Guoan Football Club ／292
19 Analysis of Operational Mode of Guangzhou Evergrande
Football Club ／301
20 Analysis of Operational Mode of Shenzhen Mission Hills
Golf tournament ／312
21 Analysis of Operational Mode of 361° London Action ／327
Description:
As China's only Blue Book on the Sports Industry, Annual Report on Development of Sports Industry in China (2013) using a range of carefully selected research methodologies we have continued to conduct a number of insightful and interesting surveys over the last few years. Our research has been carried out across a number of cities focusing on companies, sports events and event venues to assess the business models, industry rules, and current business trends with the aim of structuring and systematically presenting these processes.
Following the system used by the first Blue Book of Sports, the Report provides insightful analyses which focus on a number of sectors such as sports events, fitness and leisure centers, and sports merchandise as well as sports venues.
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