CONTENTS

Preface
Pandect: Great Landscape, Unprecedented Trend of Audio-Visual
　　　　　New Media Development

　　　　　　　　　　　　　　　Ⅰ　Industry Reports
1　Internet Audio-Visual Program Service Development Report
2　IPTV Development Report
3　Mobile TV Development Report
4　Internet TV Development Report
5　China Mobile Multimedia Broadcasting Development Report
6　Public Audio-Visual Carrier Development Report
7　Mobile Internet Audio-Visual Development Report
8　Audio-Visual New Media Contents Development Report
9　The Analysis of the New-Type Audio-Visual Device Market
　　Development Report
10　Online Audio-Visual New Media Advertisement Development Report
11　Audio-Visual New Media Technology Development and Application Report
12　Audio-Visual New Media Policies and Managements Report

　　　　　　　　　　　　　　Ⅱ　Development Focuses
13　Research on the Network Radio and Television
14　Studies on the Commercial Video Websites Going Public
15　Research the Business Model of China and Foreign Video Websites
16　Micro Film Development Studies
17　Studies on the Internet Video User Activities
18　Analysis of the Economic Influence of the Internet
　　Audio-Visual New Media
19　The Convergence and Interactivity Studies on the Broadcast
　　Stations and the Internet Audio-Visual New Media
20　Mobile Internet Construction: The Realization of
　　“Audio-Visual Everywhere”
21　The Application and Promotion of the Audio-Visual New
　　Media of the Cloud Calculation
22　Studies on the Effects upon the Audio-Visual New Media
　　Development of the “Broad-Band China”Project Implement
23　Internet Audio-Visual Media Copyrights Development and Protection

　　　　　　　　　　　　　　　　Ⅲ　Highlights
24　China Network Television: “A Global Communication with
　　One Cloud & Multi-Screens”
25　CNR Mobile TV: From the Radio to Audio-Visual
26　CRI Online: “Online Chinese Movies”—An Exploration of
　　the Audio-Visual International Communication Model
27　2500SZ.COM: An Exploration of the Development Approaches
　　of the Municipal New Media Industry
28　XIANGHUNET: A New Exploration of the Basic Broadcasting
　　Operating Internet Audio-Visual New Media
29　SOHU Video: A Comprehensive Video Landscape, An
　　Active Value Guidance
30　YOUKU: The Platformization and Branding of the UGC
31　TENCENT Videos: Expanding the Users Resources, Creating
　　the Video Service Advantages
32　iQIYI: Shaping Multi-Channel Marketing Model

　　　　　　　　　　　　　　　　　　Ⅳ　Views
33　New Media, New Development and New Thinking

　　　　　　　　　　　　　　Ⅴ　Global Perspectives
34　The Audio-Visual New Media Development and Management
　　in the Developed Countries
35　The European Union Audio-Visual New Media Regulation Studies
36　The Experiences of the BBC’s Audio-Visual New Media Development
37　Virgin Media’s New Media Strategies
38　Studies on the Hulu Development Mode
39　Akamai: Cloud Media Distribution
40　Japanese Mobile Phone Animation Development
41　The Korean Audience’s Welfare in the Environment of
　　the Digital Internet Technologies
42　The Development of the Audio-Visual Industry Digital
　　Convergence in Taiwan, China

　　　　　　　　　　　　　　　　Ⅵ　Appendixes
43　Appendix Ⅰ　Related Policies and Rules List of
　　　　　　　　　the Audio-Visual New Media
44　Appendix Ⅱ　Chronicle
45　Appendix Ⅲ　New Terms & New Concepts

List of Authors