CONTENTS

Ⅰ　General Report
1　The Achievement, Difficulties and Prospect of Development
　　of Cultural Industries in Wuhan from 2008 to 2012／001

Ⅱ　Regional Report
2　East Lake High-tech Zone
　　——Integrating Culture with Technology, Propelling Industrial Upgrade／031
3　Hanyang District
　　——Striving to Build “Bosom Hanyang” Promoting Cultural
　　　　Brand’s Influence／041
4　Jiang’an District
　　——Exploring Cultural Resources, Helping Old Area Glow／055
5　Hongshan District
　　——A New Birth after Five Year’s Preparation, Displaying
　　　　Bright Outlook／076

Ⅲ　Industrial Development
6　Animation Game Industry (Part One)
　　——Rapid Expansion in Scale, Emerging Quality Work／094
7　Animation Game Industry (Part Two)
　　——Facing the Challenges, With Firm Strides We are Crossing Its Summit／121
8　News Press Industry
　　——Collecting the Voice of the Time, Forging the Cultural Classics／130
9　Film and TV Industries
　　——Opportunities VS Challenges, Characteristics VS Creativity／145
10　Cultural Tourism Industry
　　——The Integration of Culture and Tourism, the Promotion of
　　Service and Quality／161
11　Entertainment Industries
　　——Exploration in Persistence, Advancing in Creativity／179

Ⅳ　Monographic Study
12　The Creativity as the New Driving Force for Urban Development
　　in Wuhan／197
13　The Situation and Thinking of the Integration of Wuhan’s Culture
　　and Technology／211
14　The Research on the Development Path of Wuhan’s Animation
　　Industries during the Transformation／226
15　The Approach to Explore Wuhan’s Cultural Resource and Build up
　　its Cultural Soft Power／240
16　The New Logo in Wuhan
　　——The Study on Cultural Industries Brand in Wuhan／251
17　The Study on the Relationship between the Construction of Wuhan’s
　　“Two-oriented Society”and the Development of Cultural Industries／265

Ⅴ　Case Studies
18　Study on the Development of the Yellow Crane Tower against the
　　Background of Tour Operation of City Cluster in the
　　Middle Reaches of the Yangtza River／281
19　Changing Thoughts, Seizing Opportunities, Innovation
　　and Development
　　——The Development of Wuhan Transn Information and Technology Co. Ltd／298
20　The Transformation of Cultural Industries of State-owned Art Troupes
　　——The Transformation of Changjiang People’s Art Theatre／312
21　The Creativity and Reuse of Industrial Heritage
　　——Thought of the Development of Han Yang Zao Cultural and
　　　　Creative Industry Park／327
22　The Light of Technology, The Torch of Culture
　　——The Current Situation and Prospect of Laser Cultural and
　　　　Creative Industries／343

Ⅵ　Appendix
23　Chronicle of Events of Wuhan’s Cultural Industries in 2012／363