CONTENTS
Ⅰ General Report
1 Brands, Innovation, and Promoting the Core Competitiveness of
China’s Animation Industry【Lu Bin, Zheng Yuming and Niu Xingzhen】/001
Ⅱ Industry Report
2 Report on the Development of China’s TV Animation 2012
【Lu Hong, Pang Yamei】/025
3 Report on the Development of China’s Animated Film
Industry 2012【Lyu Yanru】/055
4 Report on the Development of China’s Comics Industry 2012
【Jin Cheng, Lai Chunhui, Wu Zhijie and Wang Wei】/070
5 Report on the Development of China’s New Media
Animation Industry 2012【Zhang Zhaole, Zhou Ruilan】/083
6 Report on the Development of China’s 3D Architectural
Animation Industry 2012【Shi Yuhong】/094
Ⅲ Art Creation
7 Study on “branding”Strategy for China’s Animated Films【Yu Shui】/108
8 The Existential Value of the Original “grassroots”Animation under
Multi-Media Environment【Zheng Yuming, Xu Jinju】/115
9 Review of the International Elements in China’s Animation【Sun Jin】/123
Ⅳ Media Transmission
10 Transformation and Upgrading of Animated Films: Problems in
China’s Animation Broadcast Platform【Zheng Yuming, Wang Xiao】/132
11 Animation Images in Internet Brands【Cao Xin】/141
12 Animation Exhibition Design and Transmission in Mobile
Internet Era【Wang Xinxin】/150
Ⅴ Brand Marketing
13 Analysis on China’s Animated Toys Industry 2012【Wang Xuyi】/163
14 Discussion on Animation Long-term Brand Persistent Marketing
Strategy【Wu Chuangyu】/170
15 Contents and Function of Animation Brand Licensing Guide Book
【Zhou Zhanwen】/178
Ⅵ Regional Report
16 Report on the Animation Industry Development in Henan Province
【Henan Province Animation Industry Development Research Group】/185
Ⅶ Case Study
17 Xing-Xing Animation: Innovative Animation Industry Development
Model【Yan Xiaojuan】/200
18 Lessons from China’s New Comics Entry into the European Market:
The Case of Beijing Total Vision Culture Spreads Co., Ltd.【Song Lei】/208
Ⅷ Game Operation
19 Branding Development of Domestic Games Zhang Zhaogong, Liu Yuejun/217
20 Discussion on the Cultural Essence and Premium-Quality
Strategy【Lu Bin, Zhang Zhang】/227
21 Playability: Exploration the Source of Game Design【Li Gang】/234
22 Pedagogical Research Original Painting Art Standard for
Massive Online Games【Ni Bin, Liu Yuejun】/243
Ⅸ Chronicle
23 Milestones in China’s Animation Industry 2012【Chen Yanjiao】/273
The Report in 2013 still uses the theoretical study frame work as previous volumes, in other words, it accurately grasps its current development environment through macro, medium and micro levels analysis.While analyzing the annual Chinese animation development situation in various aspects, it also conducts scientific analysis and forecast on Chinese animation industry. As far as the structure is concerned, this book can be divided into general report, industry report, regional report, case study, art creation and so on. All these sections make profound and thorough analysis on the general ,the details,and on hot issues of Chinese animation industry of this year.