CONTENTS

Ⅰ　General Reports
1　Description of Chinese University Students／001
　　1. The Scale of University Students／002
　　2. The Scale of University Students and Its Development Trends／005
　　3. The Distribution of University Students’Region and Province／007
　　4. Pattern of Major Selection among University Students’／008
2　Research on Chinese University Students’Lifestyle／010
　　1. University Students Have a Basically Healthy Lifestyle,
　　　　Details Still need Guidance and Attention／010
　　2. University Students Manage Emotional Relationships
　　　　Well, and Have Good Interpersonal Relationships／013
　　3. University Students are Active Consumers, Their Consumption
　　　　Psychology is Relatively Mature and Rational／016
　　4. University Students’New Media Consumption Characteristics
　　　　Significantly, Focusing on the Content Reflects the Sense of
　　　　Responsibility and Thinking／019
　　5. University Students Face Employment Pressure Rationally
　　　　and More Realistically／023
　　6. University Students are Concerned with Public Welfare, and
　　　　have a Strong Sense of Participation／025
　　7. University Students Make Rational Arrangement of after School
　　　　Life with Rich and Colorful Leisure Activities／026
　　8. Student Satisfaction in Northern China is Higher, the Key is to
　　　　Improve Campus Safety and Management／028

Ⅱ　Technical Reports
3　Project Significance and Research Background／029
　　1. Project Significance／029
　　2. Research Background／031
4　Introduction to Survey Methods／032
　　1. Survey Methods／032
　　2. Size of Sample／035
　　3. Methods of Sampling／036
　　4. Sample Structure／039
　　5. Reliability and Validity Tests／042

Ⅲ　Sub-reports
5　University Students’Views about Health／047
　　1. Most University Students are Long on Understanding about
　　　　Health but Short on Actions／050
　　2. University Students have Healthful Habits but Lack
　　　　Attention to Details／054
　　3. University Students Have Yet to Improve Their Knowledge
　　　　about Health／064
6　University Students’Views about Emotion／072
　　1. On Kinship: Most University Students Have Deep Ties
　　　　with Parents , Communicate Well with Them／075
　　2. On Friendship: Friendship as an Important Emotion
　　　　in Universtity Life／090
　　3. On Love and Marriage: Have Relatively Simple and Pure
　　　　Understanding of Love, Relatively Open-minded and Rational／093
　　4. On Teachers: As a Leader, Teacher Plays a Complex Role／107
7　University Students’Views about Consumption／110
　　1. Each University Student Spends an Average of 945.6 yuan per
　　　　Month,Parents are the Major Source of Financial Support
　　　　for University Students／112
　　2. University Students Spend on a Wide Range of Items, of
　　　　Which Food Consumption Accounts for 60 Percent／117
　　3. IT Products are the Most Popular Consumer Items／120
　　4. Networks, Supermarkets and Campus Stores are Major Shopping
　　　　Channels for University Students／124
　　5. Different Kinds of Test Promote the Consumption of Training
　　　　Service among University Students／140
　　6. University Students’are Enthusiastic Consumers, Like Using
　　　　Credit Card and Shopping Online／143
　　7. Consumer Psychology of University Students is More Rational／147
8　University students’Views about Media／150
　　1. Information Channels for University Students are Diversified／153
　　2. University Students Focus on Contents Close to Their Life Such
　　　　as Current Affairs and Entertainment News／162
　　3. New Media Embedded in University Students’Life, Media
　　　　Consumption Patterns Have Changed／168
9　University Students’Views about Employment／174
　　1. University Students are Cautions about Starting Their Own
　　　　Business／176
　　2. Graduation Plans are Diversified, Job Choices Focus
　　　　on the Tangible Benefits and Personal Development／180
　　3. The Correlation between Students’Major and Employment
　　　　is Insignificant／191
　　4. University Should Offer Diversified Job Placement Services
　　　　for Graduates／193
10　University Students’Views about Charity／196
　　1. University Students are Concerned with Public Welfare, and
　　　　have a Strong Sense of Participation／197
　　2. Universtity Students’Favorite Persons in Public Interest Causes／202
11　University Students’Degree of Satisfaction with Campus life／209
　　1. Relaxiation, Study and Surfing the Internet are the Main
　　　　Extracurricular Activities for University Students／210
　　2. University Students’Leisure Activities are Diversified／234
　　3. The Particepation Rates in Student Associations are High,
　　　　Volunteer Work, Art and Academic Clubs are Popular／237
　　4. Improvement in Infrastructure and Living Condition
　　　　Enhance Satisfaction／242
Index／253
Postcripe／267