Ⅰ General Report
1 Report on Development of China’s Media Industry 2013
【Cui Baoguo, He Danmei】／001
2 Keywords of China’s Media Industry Development 2013
【Yu Guoming, Yang Ya】／015
Ⅱ China’s Print Media Development Report
3 Overview of China’s Print Media Development 2013
【The Blue Book Research Group】／021
4 Keywords of China’s Newspaper Industry 2013
【Tang Xujun, Zhuo Hongyong】／023
5 Analysis on China’s Newspaper Advertising Market 2013【Yao Lin】／028
6 Analysis on China’s Book Publishing Industry 2013【Wei Yushan】／033
7 Analysis on China’s Newspaper & Periodical Distribution Market 2013
【Tian Ke, Cai Zhengpeng and Cui Jianghong】／040
8 Overview of China’s Periodical Industry Development 2013
【Tao Dan, Yuan Lina and Deng Yuanhong】／053
Ⅲ China’s Radio,Television and Film Industry Development Report
9 Overview of China’s Radio, Television and Film Industry Development
2013【The Blue Book Research Group】／059
10 Development Report on China’s Television Industry in 2013
【Li Jidong, Hu Zhengrong and Huang Wei】／061
11 Changes and Features of China’s Radio Industry 2013
【Deng Xinxin, Yin Yiding and Wang Jing】／070
12 Development Report on China’s Radio Industry 2013【Liu Yun, Qu Shuai】／076
13 Memo of China’s Film Industry 2013【Yin Hong, Yin Yiyi】／083
14 Analysis on the Television Advertising Market Development 2013-2014
【Shao Huadong, Wang Xiangman】／106
15 Review of China’s TV Rating 2013【Du Yuchen】／114
16 Analysis on China’s Television Drama Market 2013【Li Hongling】／125
17 Analysis on China’s Radio Market 2013【Huang Xueping】／136
18 Review and Reflection of China’s Animation and Game Industry 2013
【Deng Lin, Li Yingying and He Jiajie】／145
Ⅳ China’s PC Internet Development Report
19 Overview of China’s PC Internet Development 2013
【The Blue Book Research Group】／156
20 From 4P’s to 6I’s Marketing Mix: The Development Tendency of Social
Media Marketing【Jiang Xuping】／158
21 Analysis on China’s Internet Advertising Development Tendency 2014
【Cao Junbo】／165
22 News in Big Data Era【Hu Yong】／175
23 Fatal Conversion Rate: A Key Concept in Understanding the Media
Core Competitiveness【Zhao Shuguang】／183
24 Internet Finance: A Catalyst for China’s Economic Reform【Xu Jia】／193
25 Analysis on China’s Online Game Industry Development 2013
【Chen Xinling, Li Yanyan】／200
26 Development Report on China’s Online Video Industry 2013
【Zhou Kui, Ma Yun】／207
27 Overview of China’s Instant Messaging Development 2013
【Liu Xiaoyan】／215
28 Overview of China’s E-commerce Development 2013
【Cao Lei, Zhang Zhouping】／222
29 Social Transformation and Development of Traditional Media
【Wang Jingda】／228
Ⅴ China’s Mobile Internet Development Report
30 Overview of China’s Mobile Internet Development 2013
【The Blue Book Research Group】／233
31 Development Report on China’s Mobile Internet Industry
【Liu Xin, Chen Rui】／235
32 Review and Reflection of China’s Mobile Media 2013
【Zhao Zizhong, Xu Qi】／244
33 The living Logic for Traditional Media in the Mobile Internet Era
【Lu Xiaohua】／251
34 Battle for the Entrance in the First Year of Mobile Internet Era
【Peng Lan】／257
35 The Mediumizing Revolution and Impact of Mobile Internet
【Chen Peng, Xu Shuangliu】／265
36 Analysis on China’s Mobile Internet Advertising Development
Tendency 2013【Xu Qi】／275
Ⅵ China’s Media Ecology Study Report
37 Overview of China’s Media Ecology Development 2013
【The Blue Book Research Group】／281
3 8Development Report on China’s Advertising Industry 2013
【Modern Advertising】／283
39 Analysis on the Advertising Market’s Development Trends2013-2014
【Huang Shengmin, Shao Huadong】／288
40 Survey Report on Media Audience’s Contact Behavior 2013
【Shen Ying】／295
41 Report on China’s Media Industry Merger & Acquisition 2013
【Guo Quanzhong】／303
42 Report on China’s Media Industry Capital Operation 2013
【Zhang Rui】／311
43 Development Report on China’s Media Capital Market 2013
【Lei Cuijie, Song Yiwei】／317
44 Development Report on China’s Telecommunication Industry 2013
【Wang Yuqi】／327
Ⅶ Media Industries Development Report ofOverseas, Hong Kong and Taiwan
45Overview of Media Industries Development of Overseas, Hong Kong and
Taiwan 2013【The Blue Book Research Group】／332
46 Review and Prospect of Global Media & Entertainment Industry 2013
【Hang Min, Zhang Weijie】／335
47 Development Report on the US Entertainment and Media Industry
【Hang Min, Bai Haoyuan】／348
48 Development Report on the UK Media Industry【He Danmei】／356
49 Overview of the France Culture And Media Industry
【Wataru Sawamura, Zhang Wei and Zhang Hongyao】／366
50 Development Report on the Japanese Media Industry【Lin Yang】／377
51 Overview of the Korea Media Industry【Kim Min-woo】／387
52 Report on Media Industry Development of Main countries
in Southeast Asian【Shi Huimin】／397
53 Overview of the Australia Media Industry【Ma Yunfei】／406
54 Overview of the Chinese Hong Kong Region Media Industry
【Chen Changfeng, Chen Zhiyan】／414
55 Overview of the Chinese Taiwan Region Media Industry
【Zheng Weixiong, Yuan Hongzhou】／422
The book, with its systematic reviews and analyses of the media industry and its sub-sectors, tracks some annual hot topics such as “media transformation”, “mobile”, “merger” and so on. It dissects the business model and industry changes based on the new technology, and analyses the impacts of the changes of China’s politics, economy and cultural conditions on the media industry. It also explores the transformation path of traditional media, meanwhile, learns the experiences of media industry from the developed countries and areas to provide reference for China’s media industry. And it offers prospective reference for the occurrent changes in China’s media industry.
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