Ⅰ General Report
1 Diversified Development of Cultural Brands in China Draw Support
from the Reform Dividend／001
1. The Bonus of Cultural Reform System Achieved, Cultural Brand
Multiple Spurt／002
2. Various Categories of Cultural Brands Triggered a Fierce
Competition Competing to Appear／011
3. Take Cultural System Innovation as the Key Link, Construct
Cultural Bands in China／023
Ⅱ Brands of the Year
Cinema Brand
2 So Young: To Lay the Foundation of the Lost, Pay for the Youth ／028
Television Entertainment Brand
3 ”Pa Pa, When Shall We Travel Far? ”Where are We Going, Dad:
Quality Trains the Brand, Brand Creates the Value／035
Digital Publishing Brand
4 China Mobile Phone Reading: Build Emerging Reading Digital Ark／042
Website Brand
5 Xinhuanet: Spreading China, Reporting the World／049
Network Video Brand
6 IQIY: Alway Fine Video Schock Force／056
Digital Art Design Brand
7 Cryslal CG: Science and Technology Leading, Digital Wonder／063
Publishing Group Brand
8 An Hui Publishing Group: As the Cultural Pioneer, Playing Strong
Sound of Contemporary／068
New Media Brand
9 BesTV: New New Media, A Ragged Colt may Make a Good Horse／075
Press Group Brand
10 Shenzhen Press Group: the Son of Special Zone, the Giant of Industry／081
Newspaper Brand
11 Global Times: Report Pluralistic World, Interpret Innovative China／088
Cultural Investment Fund Brand
12 China Investment Fund: Equity Investment, Gelivable Industry／097
Entertainment Industry Brand
13 Beijing Performance and Art Group: the Cultural Carrier of
Entertainment Industry in Capital／104
Radio and Television Media Group Brand
14 Zhejiang Radio and Television Group: “China Blue”of Mainstream Media／111
Television Production Company Brand
15 Star China Media: China Dream, Make the World Impressive／116
Listed Media Brand
16 People. cn: the First Fruit Industry Shares of “Official Website”／121
Printing Group Brand
17 Yachang Group: Science and Technology Leading, Industry Standard／128
Tourism Performance Brand
18 Charming Xiangxi Show: Tourism Drama, Cultural Feast／135
Integrated IT Service Brand
19 Digital China: “Digital China”is not Floating Clouds／141
Online Game Work Brand
20 League of Legends: E-sports Games, a Generation of Hegemong／147
Online Game Enterprise Brand
21 9you company: Make Active Preparations for War, Brand Operation／153
Online Bookstore Brand
Description:
The annually cultural brands were chosen on the general principle of “economic measurement, annual achievements, industry reputation, social impact, and brand value” and selected by media recommendation, team investigation, experts’ evaluations, network ballot, publicity and feedback, etc. By these selected recommendation of Chinese cultural brands, this book aimed at developing the national cultural brands rapidly and promoting the China cultural brands to the world. This book summarizes the achievements of various categories of cultural brands in 2013, analyzes the developing law of each industrial brand, mainly probes into the successful experience of all kinds of cultural brands and leading enterprises, and accordingly proposes several targeted countermeasures for further development.
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