Ⅰ General Report
1 The Mobility of New Media: Micro-Communication Changes China
【Tang Xujun，Huang Chuxin and Liu Ruisheng】／001
Ⅱ Hot Topics
2 Report of Analysis on Cyberspace Security in 2013
【Fang Xingdong, Hu Huailiang and Zhang Jing】／027
3 Research on the Development of WeChat【Kuang Wenbo】 ／041
4 Strong Media in Micro-commumication Structure:Report on the Development of
Micro-blogging in China【Liu Ruisheng,Wang Jing】／053
5 Report on the Trend of China’s Social Media Public Opinion in 2013
【Liu Pengfei, Lu Yongchun and Qiu Ruochen】／067
6 Annual Report of 2013 on the Transformation of TV in China
【Yin Le,Xu Chang】／085
7 Integration and Development of the BBC in the New Media Environment
【Huang Chuxin，Qiu Zhili and Wang Shiyu】／097
8 Development Trend and Suggestion of the China’s New Media Industry
in a Global View【Fan Zhou, Wu Jianing】／108
9 New Technology and New Application:An Exploration on the Guiding Direction of
Public Opinion in Mainstream Media【Meng Wei,Yao Jinnan】／120
Ⅲ Investigation Reports
10 Report on the Development of Government WeChat in China【Hou E】／130
11 A Survey and Research on China Youth’s Network Use Behavior
【Zhong Ying，Li Qingqing】／141
12 Redefine and Survey the Concept of Media Literacy for the Public
in Social Media Environment【Zeng Fanbin，Peng Lan】／163
13 The Practical Status,Problems and Countermeasures of
Network-Aid-Administration in China
【Liu Hou,Yang Meiyan and Yan Lu】／178
14 Social Media and Judicial Communication:An Analysis of the Original
MicroblogPosts Related to the Li Tianyi Case
【Sun Xiangfei，Dong Jun and Yangxiu】／192
15 Report on the Progress of E-Schoolbag in China【Jiang Fei,Wu Yajing】／205
Ⅳ Communication Research
16 Analysis on Chinese Internet Media and Internet Communication in 2013
【Min Dahong】／217
17 The Era of Big Data “House of Cards”【Xiang Fen】／230
18 Connotation,Models and Social Impact of the Social Television
【Guo Xiaoping,Chen Xi】／241
19 Study on Mass Media Change in the Era of Cloud Communication
【Li Weidong】／249
20 Trend and Strategy of Repository and Social Media Integration
【Liu Jun，Wu Zhuojing】／258
Ⅴ Sector Reports
21 Development and Prospect of China’s New Media Industry in 2013
【Guo Quanzhong】／271
22 Annual Report on the E-Reader & Tablet Industry 2013
【Wu Xiaokun，Wu Xinxun】／282
23 Report on the Online Video Industry in 2013
【Zhang Bin，Cao Sanxing and Tang Duoduo】／300
24 Report of China Mobile Game Development in 2013
【Zhang Qian，Tong Qingyan】／315
25 Report on the Development of the Online Advertising in 2013
【Wang Fengxiang】／331
26 Report on Development of Mobile News Clients【Jia Jinxi】／344
27 Report on the Development of China’s Digital TV Industry in 2013
【Gao Hongbo】／355
28 Report on the Development of Mobile Phone Video Industry in 2013
【Jiang Ling】／365
29 Report on the Development of IPTV Industry in 2013【Wang Jianlei】／375
30 Development Report on Domestic and Foreign Digital Newspaper in 2013
【Li Zhu】／383
This book explores important areas such as security of cyberspace in China, the development of WeChat and microblogs, public opinions in social media, the transformation of traditional media, the development of the industry of new media, the guidance of public opinions by mainstream media, online political participation, the adolescents’ behavior of using new media, new media literacy and e-schoolbag. This book also summarizes the development of the industry of new media such as digital TV, mobile games, online video industry, IPTV, new media advertisement, mobile news applications, etc. The Report then analyses the profound impact of the development of Chinese new media towards social politics, economy and culture, and brings forward some expectation of the future developing trend of Chinese new media.
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