Ⅰ General Reports
1 New Idea, New Strategy, New Model: 2014 Report on The International
Communication of China【Zhengrong Hu, Jidong Li】／001
1. Policy orientation: proposing new idea／002
2. Practice exploration: opening a new period of strategic transformation／004
3. Theoretical reflection: building a new model of global communication capacity／007
4. Developmental trends／009
2 New Paradigms of Global Communication Research: A Multi-dimensional Historical
Analysis and the Decolonization of Knowledge Building【Yuezhi Zhao】／011
3 Breaking Points for Building International Leading Media: Subjectivity,
Appeal, Channel and Genre【Zhifeng Hu, Jun Liu】／031
Ⅱ Praxis
4 Creating “Trump Strategy”of International Communication by Centering
on Oversea Audience: Report on the Development of Xinhua News Agency’s
International Communication Capacity Building
【Zongmin Zhou, Tao Yan and Guohua Ji】／045
5 Report on the International Communication of Chinese Internet Media
【Yang Liu, Chengbiao Shan and Hui Liu】／061
6 Establishing Folk Public Opinion Platform, Striving for International
Discursive Space: Global Times in 2013【Jie Wu】／073
7 Building Dialogue Platform, Communicating Chinese Voices: A Glimpse of
Ten Years’Operation of the Global Chinese Broadcasting Cooperation
Network by China National Radio【China National Radio】／084
8 New Leaps of International Communication Capacity Building for China
Radio International【China Radio International】／088
9 The Present and Future of China Central Television’s International
Communication Capacity Building【Xue’an Ren, Yonglei Ren】／098
10 Coordination, Transformation, Following the Rules and Training Talents:
China Daily and Thoughts on Chinese Media’s International
Communication【Anming Gao】／109
11 Seeking for New Breakthroughs in Inheritance and Development: On the
Development Process of International Communication Practice of China
International Publishing Group【Yunquan Yu, Yuning Zhang】／119
12 International Communication of Chinese Movie: History, Present and
Countermeasures【Xianghui Sun, Lan Zhang】／130
13 Blue Ocean Network: Building “Full Media Cloud Platform” Promoting
the Global Communication of Chinese Content【Song Cui】／146
14 News Spokesman System in China: Ten Year’s History (2003-2013) and the
Prospects for Future【China News Spokesman Research Center, Institute
of Media and Public Affairs, Communication University of China】／158
15 Confucius School: An International Communication Model for Chinese
Language and Culture【Runjue Wang】／173
16 The “Golden Five Years”(2008-2013) and its Reflection of Chinese Cities’
International Communication【Center for Public Relations Studies, Institute
of Media and Public Affairs, Communication University of China】／183
17 China’s National Image in the Eyes of Foreign Elites
【Xiaofen Tang, Hui Tian and Peiyuan Zhou】／200
18 Think Tank and the Building of International Communication Capacity:
Functions and Practices【Jinyue Guo】／215
Ⅲ Focus
19 Global Power Shifts and Cultural Leadership: A Study on International
Communication Theories From the Perspective of Gramsci
【Lei Zhang, Shaoxia Wang】／226
20 Perspectives of Transcultural Communication Studies towards Transnational
Media【Fei Jiang】／235
21 Definition and Evaluation of International Communication Capacity
【Zhi Li】／246
22 Strategic Thinking on International Communication in the Era of Big Data
【Kuo Huang】／254
23 Let China’s Voice be heard by the World: Basic Strategies of Xinhua News
Agency’s Expansion of International Communication Capacity【Yi Chen】／261
24 The “Disassembly”Strategy for Television’s International Communication
【Yu Li】／269
25 Copyright Export: A Case Analysis on the Professionalization and Branding
of Sinolingua【Xiaohu Yan, Xinhua Zhang】／279
26 Defying the Label: The Puzzles and Efforts of Chinese Media Going-out
【Malaika Amini Church (Grenada), Xiaohong Hu】／287
27 An Analysis of the Misunderstandings on Chinese Movie“Going-out”
【Yanwei Li】／296
28 The Impact of Sports Star’s Media Image on National Image: Taking Tennis
Player Na Li’s Media Image as an Example【Jingwen Zhao】／308
29 Communication Gap: A Communication Perspective on Sino-Japanese Conflicts
【Yi Wang】／318
Ⅳ Overseas
30 On the Building and Communication of the Image of “New Media President”
Barack ObamaJie Li, Ting Zhou／324
31 Russian Media, Public Opinion War and Government Policies
【Fei Wu, Fengying Hu】／338
32 Public Policy, Regulated Market and National Security: Canada on the
“Dependency Road”【Deqiang Ji】／350
33 Japanese “Cultural Diplomacy”and NHK’s International Communication
Strategies【Bin Liu】／363
34 The Building of International Communication Capacity of Five Countries
in Central Asia: Present and Origin【Liang Zheng】／376
Description:
The theme of this book is to construct China international communication capacity.
More than ten authoritative media organizations - Xinhua News Agency, People’s Daily Online, Global Times, China National Radio, China International Radio, China Central Television, China Daily, China International Publishing Group, China News Agency, China Film Archive, and Blue Ocean Network - deeply analyze its every field’s international communication development situation.
Distinguished scholars from more than ten universities and research institutions - Chinese Academy of Social Sciences, China Institute of International Studies, Canada’s Simon Fraser University, Japan’s Waseda University, Beijing Normal University and Communication University of China - discusses several focuses including new paradigm of global communication study, breakthrough points of international media, cross-cultural communication and culture hegemony.
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