Preface／001
1　General Report／001
2　ChapterⅠ　Development of China’s Radio, Film and Television in 2013／018
　　Section 1　Radio and Television Publicity／018
　　Section 2　Public Service of Radio, Film and Television  ／034
　　Section 3　Radio and Television Industry／049
　　Section 4　Film Industry／085
　　Section 5　Development of New Audio-Visual Media／107
　　Section 6　Development and Application of Radio, Film and
　　　　　　　　Television Technology／122
　　Section 7　International Communication and Exchange of Radio,
　　　　　　　　Film and Television ／134
3　ChapterⅡ　Theme Research／149
　　Section 1　Ushering in a New Phase of Film and TV Program Production
　　　　　　　　by Energetically Carrying Forward the Theme of Chinese Dream／149
　　Section 2　Developing Modern Communications Network by Promoting Media
　　　　　　　　Science and Technology Development and Innovation／155
　　Section 3　Dubbing Multilingual Film and TV Program, Enhancing Soft
　　　　　　　　Power of Chinese Culture／163
　　Section 4　Industrial Upgrading Strategy for the Convergence of
　　　　　　　　Radio and New Media／172
　　Section 5　Diversification Crossover Development Strategic Layout of
　　　　　　　　Radio and Television Industry／179
　　Section 6　Process for Mainstream Media to Consolidate and Strengthen
　　　　　　　　the Influence of the Underlying Trend of Thought／189
　　Section 7　Policy Guiding for Radio and TV Programs’Transformation
　　　　　　　　from Quantity Expansion to Quality-Benefit／196
　　Section 8　Development Status and Countermeasure for Rural Film／201
　　Section 9　Analysis on the Development Space Expanding of Cable TV
　　　　　　　　Industry in the Multi-screen Era／209
　　Section 10　Outlook on the Frontier and Application of Radio and
　　　　　　　　Television Technology／215
　　Section 11　Mergers and Acquisitions Trend in Online Audio-Visual
　　　　　　　　Industry／224
　　Section 12　Study on the Radio and TV Communications Strategy
　　　　　　　　in the Context of Media Convergence／232
　　Section 13　Competitive Status Analysis of Provincial-Level Satellite
　　　　　　　　TV Channels in 2013／240
　　Section 14　Development Status Research of World Radio, Film and
　　　　　　　　Television／251
4　ChapterⅢ　Case Study／275
　　Section 1　Creating Miracle Ratings as Cultural Programs: Analysis
　　　　　　　　on Chinese Characters Dictation TV Programs／275
　　Section 2　“I Am a Singer”: Chasing after Innovation and Excellence／281
　　Section 3　Zhejiang AJBTV’s Way for Innovation Development／288
　　Section 4　DADI Cinema Circuit: Three Strategies for Successful Expansion
　　　　　　　　into Emerging Markets／294
　　Section 5　Exploration and Development for Art Theater／300
　　Section 6　Private Enterprise: One Potent New Force in Chinese Documentary
　　　　　　　　Market ／307
　　Section 7　BON’s New Exploration of “Go Global”Strategy／313
　　Section 8　Analysis on the News Platform of Tencent／321
5　Appendix Ⅰ　Chronicle of China’s Radio, Film and Television Development,
　　　　　　　　2013／326
6　Appendix Ⅱ　List of Development Status of Provincial Radio, Film and
　　　　　　　　Television, 2013／338
7　Appendix Ⅲ　List of Main Indicators for the Development of China’s Radio
　　　　　　　　and Television, 2013／343
8　Appendix Ⅳ　Revenue Structure of China’s Radio and Television, 2013／347
9　Appendix Ⅴ　Advertising Revenue Share of China’s Radio and Television,
　　　　　　　　2013／350
10　Appendix Ⅵ　Content Production and Broadcast of China’s Radio and
　　　　　　　　　Television, 2013／352
11　Appendix Ⅶ　List of Human Resources of China’s Radio and Television,
　　　　　　　　　2013／356
12　Appendix Ⅷ　Film Production in China,2013／363
13　Appendix Ⅸ　Revenue Structure of China’s Film Industry, 2013／364
14　Appendix Ⅹ　Index of Figures and Tables／365
15　List of Authors／368
16　List of Resources Providers／372