CONTENTS

Ⅰ　General Report
1　General Report of the Development of Chinese Industrial Design Report
　　【Wang Xiaohong, Yu Wei and Zhang Liqun】／001
　　1. The Significant Changes in the Field of Contemporary Industrial Design／002
　　2. The Overall Requirements and Orientation of Current National Development
　　　　Strategy to Industrial Design／010
　　3. The Path of Promoting National Industrial Design Innovation／014

Ⅱ　Monographic Studies
2　The Present Situation and the Trend of Global Industrial Design
　　【Yu Wei, Zhang Liqun, Jiang Xinyu and Wang Wenjuan】／020
3　Research on China Industrial Design Development and Promotion Policy【Wang Xiaohong】／034
4　The Construction and Mechanism of National Innovation Strategy and Industrial
　　Design System【Yu Wei, Zhang Liqun and Jiang Xinyu】／068
5　Research on Industries Promotion Policy System【Sun Qian, Zhang Liqun】／080
6　Industrial Design and Intellectual Property Strategy【Lin Xiaoyue, Wu Yin and Wu Su】／088
7　Development and Innovation of Industrial Design Education【Dong Zhanxun, Xie Xueying】／102
8　The Theory and Method of Significant Progress of Domestic and Foreign IndustrialDesign
　　【Han Ting, Liu Qiang, Yang Ying and Cai Wenyi】／117
9　Well-being Service Design of Chinese Aging Society【Zong Mingming, Wang Yongzhi and Li Chen】／153

Ⅲ　Regional Development Research
10　Research on Regional Industrial Design Development of Beijing【Song Weizu】／174
11　Research on Regional Industrial Design Development of Guangdong Province【Hu Qizhi】／189

Ⅳ　International Comparative Studies
12　The Present Situation and the Trend of American Industrial Design Development
　　【Yu Wei, Jiang Xinyu, Ma Wanqiu and Lyu Yang】／207
13　The Present Situation and the Trend of European (Britain, Germany, Italy)Industrial Design
　　Development【Yu Wei, Jiang Xinyu, Guo Mingyue and Yang Wenpeng】／217
14　The Present Situation and the Trend of Asian Industrial Design  Development
　　【Jiang Xinyu,Chenxin】／230
15　Research on Construction and Development of WDC
　　【Zhang Liqun, Wang Mengmeng, Liang Qiwei, Yang Shun, Wu Caihong and Zhu Haijiao】／243

Ⅴ　Case Studies
•Case Studies on Enterprises•
16　Enterprise Case Study on Haier【Yu Wei, Jiang Xinyu and Liu Yi】／257
17　Enterprise Case Study on Lenovo【Jiang Xinyu, Wang Wenjuan and Wang Lin】／266
18　Enterprise Case Study on Midea Design Management Group【Zheng Yufei, Dai Linong】／278
19　Enterprise Case Study on Lego Company【Wang Shu, Zhang Fan】／288
20　Enterprise Case Study on Samsung Electronics【Wu Caihong, Zhang Liqun】／297
•Case Studies on Design Companies•
21　Balanced and Efficient Design Philosophy: “The Grand Design”【Luo Cheng】／306
22　Identification System Design of Urban Rail Traffic Light Storage Fire Safety【Zhang Jianmin】／316
23　Rococo Design Group【Jia Wei】／324
24　Guangzhou Yichang Technology Co., Ltd.【Xian Ran】／333
25　Shanghai MOMA Industrial Product Design Co., Ltd.【Ding Wei】／343
26　Case Study on IDEO Business Consultancy【Liang Qiwei, Zhang Liqun】／352
27　Case Study on frog【Chen Xi, Lin Xun】／365
•Case Studies on Organizations•
28　KIDP-Korea Institute of Design Promotion【Zhao Rui,Zhou Hong】／376
29　British Design Council【Zhu Haijiao, Zhang Liqun】／383
30　Taiwan Design Center: Promoting the Development of Taiwan’sIndustrialDesign
　　【Jiang Xinyu, Ma Wanqiu and Lyu Yang】／391
•Case Studies on Design Towns•
31　Guangdong Industrial Design City【Zhang Jianmin】／399
32　Case Study on Shenzhen Design Industrial Park【Liu Zhen】／407
33　The Design Industry Development with Northern Characteristics【Sun Yongxiang】／416
•Case Studies on Design Award both at Home and Abroad•
34　Case Study on iF Design Award【Zhang Yinting, Han Ting】／428
35　Case Study on Red Dot Award【Jing Jing,Gu Huizhong】／438
36　G-Mark【Jiang Xinyu, Guo Mingyue and Yang Wenpeng】／448
37　Case Study on IDEA Award【Yang Shun, Zhang Liqun】／456
38　Case Study on China’s Innovation Red Star Design Award【Zhao Chuncheng, Han Ting】／468
•Case Studies on Industry Alliances•
39　Case Study on China International Design Industry Union【Lan Cuiqin,Liu Yiwei】／481
40　Case Study on Dragon Design Foundation【Xing Lei】／496