Contents

Ⅰ　General Report
1　The Overall Status Evaluation of China’s Cultural Consumption Demand in Urban and Rural Areas
　　—The Analysis from 1993 and the Annual Evaluation of 2013【Wang Ya’nan, et al.】／001
　　1. The Growth Trends of Countrywide Urban and Rural Cultural Consumption Demand
　　　since the Past 20 Years／003
　　2. The Relevant Background of Countrywide Urban and Rural Cultural Consumption
　　　since the Past 20 Years／008
　　3. The Urban-Rural and Regional Coordination Situation of Countrywide Cultural Consumption
　　　since the Past 20 Years／012
　　4.The Status Evaluation of Countrywide Urban and Rural Cultural Consumption Demand
　　　since the Past 20 Years／015
Abstract: In 2013, the countrywide overall cultural consumption demand in urban and rural areas continued to maintain high growth: total cultural consumption went up by 13.71%, reaching 1296.937 billion yuan; the per capita value went up by 13.15%, reaching 955.47 yuan. As measured by per capita value, the annual growth of cultural consumption in urban and rural areas was remarkably higher than the GDP growth, certainly higher than the residents’ income growth and evidently higher than the total consumption growth, also evidently lower than the savings growth. The disparity in cultural consumption between urban and rural areas widened by 3.44%; the regional gap of cultural consumption in urban and rural areas among various provinces shrank by 3.55% over the previous year. The status evaluations of countrywide overall cultural consumption demand in urban and rural areas in 2013 are as follows: the value of vertical evaluation is remarkably higher than the base value since the “Ninth Five-year Plan” period; it is slightly higher than the base value since the “Tenth Five-year Plan” period; it is certainly lower than the base value since the “Eleventh Five-year Plan” period and it is slightly higher than the base value of the previous year; the annual lateral evaluation without urban-rural and regional gaps is remarkably lower than the ideal value, because of the continuous widening disparity of the urban-rural and the regional gaps.
Keywords: Countrywide Urban and Rural Areas; Cultural Consumption; Status Evaluation; Integrative Measure

Ⅱ　Reports on Technology and Comprehensive Analysis
2　Technical Report on The Status Evaluation System of the China’s Cultural Consumption Demand
　　—Concurring the Analysis of Basic Situation from 1993 to 2013【Wang Ya’nan, et al.】／020
Abstract: The paper is a technical report on “The Status Evaluation System of the China’s Cultural Consumption Demand”. Based on the comprehensive data calculation of the overall urban and rural areas, it illustrates the basic data source, the data inference method, the related numerical relationship and the specific index calculation. Thus, it analyses the basic situation of the countrywide cultural consumption demand in urban and rural areas revealed by the kinds of data. This evaluation system is in common use of the integrative measure of the urban and rural areas across the provinces, the single measure of the city-towns, and the rural areas, also the key cities. The index and the calculation methods are the same in the above measure. Some special mechanics are also explained in this paper, thus no repeated technical report in other volumes.
Keywords: Cultural Consumption; Status Evaluation; Integrative Measure of the Urban and Rural Areas; Index and Method

3　Ranking on Status Evaluation of the Cultural Consumption Demand in Urban and Rural Areas Across the Provinces
　　—The Measure from 1993 to 2013 and the Forecast for Latter Years【Wang Ya’nan, et al.】／052
Abstract: From 1993 to 2013, The total cultural consumption in urban and rural areas increased with annual average of more than 10% in 31 provinces, in 15 of which by over 15%; the per capita value of cultural consumption in urban and rural areas increased with annual average of more than 10% in 31 provinces, in 6 of which by over 15%. The ranking of the status evaluation of the cultural consumption demand in urban and rural areas across the provinces is as follows: in the lateral evaluation of ideal value without urban-rural and regional gaps, Beijing, Jiangsu, Shanghai ranked top three in the “2013 annual urban and rural leaders”; in the vertical evaluation of own base value throughout the past years, Guizhou, Qinghai, Tibet ranked top three in the “1993-2013 urban and rural runners-up”; Tibet, Qinghai, Shanxi ranked top three in the “1995-2013 urban and rural runners-up”; Tibet, Jiangsu, Liaoning ranked top three in the “2000-2013 urban and rural runners-up”; Tibet, Henan, Ningxia ranked top three in the “2005-2013 urban and rural runners-up”; Tibet, Guangdong, Ningxia ranked top three in the “2010-2013 urban and rural runners-up”; Tibet, Hainan, Guizhou ranked top three in the “2013 annual urban and rural runners-up”.
Keywords: Urban and Rural Areas Across the Provinces; Cultural Consumption; Integrative Evaluation; Ranking of the Status

4　Ranking on Status Evaluation of the Cultural Consumption Demand in City-towns Across the Provinces
　　—The Measure from 1993 to 2013 and the Forecast for Latter Years【Wang Ya’nan, et al.】／088
Abstract: From 1993 to 2013, The total cultural consumption in city-towns increased with annual average of more than 10% in 31 provinces, in 29 of which by over 15% and in 8 of which by over 20%; the per capita value of cultural consumption in city-towns increased with annual average of more than 10% in 30 provinces, in 8 of which by over 15%. The ranking of the status evaluation of the cultural consumption demand in city-towns across the provinces is as follows: in the lateral evaluation of ideal value without urban-rural and regional gaps, Guizhou, Yunnan, Beijing ranked top three in the “2013 annual city-towns leaders”; in the vertical evaluation of own base value throughout the past years, Guizhou, Fujian, Shanxi ranked top three in the “1993-2013 city-towns runners-up”; Fujian, Liaoning, Jiangsu ranked top three in the “1995-2013 city-towns runners-up”; Tibet, Hainan, Jiangxi ranked top three in the “2000-2013 city-towns runners-up”; Tibet, Liaoning, Henan ranked top three in the “2005-2013 city-towns runners-up”; Tibet, Hainan, Yunnan ranked top three in the “2010-2013 city-towns runners-up”; Tibet, Hainan, Guizhou ranked top three in the “2013 annual city-towns runners-up”.
Keywords: City-towns Across the Provinces; Cultural Consumption; Single Evaluation; Ranking of the Status

5　Ranking on Status Evaluation of the Cultural Consumption Demand in Rural Areas Across the Provinces
　　—The Measure from 1993 to 2013 and the Forecast for Latter Years【Wang Ya’nan, et al.】／120
Abstract: From 1993 to 2013, The total cultural consumption in rural areas increased with annual average of more than 10% in 17 provinces, in 0 of which by over 15%; the per capita value of cultural consumption in rural areas increased with annual average of more than 10% in 22 provinces, in 0 of which by over 15%. The ranking of the status evaluation of the cultural consumption demand in rural areas across the provinces is as follows: in the lateral evaluation of ideal value without urban-rural and regional gaps, Gansu, Jilin, Ningxia ranked top three in the “2013 annual rural leaders”; in the vertical evaluation of own base value throughout the past years, Heilongjiang, Qinghai, Tibet ranked top three in the “1993-2013 rural runners-up”; Tibet, Qinghai, Shanxi ranked top three in the “1995-2013 rural runners-up”; Tibet, Qinghai, Shanxi ranked top three in the “2000-2013 rural runners-up”; Qinghai, Ningxia, Jilin ranked top three in the “2005-2013 rural runners-up”; Guangdong, Ningxia, Chongqing ranked top three in the “2010-2013 rural runners-up”; Guangdong, Hainan, Tibet ranked top three in the “2013 annual rural runners-up”.
Keywords: Rural Areas Across the Provinces; Cultural Consumption; Single Evaluation; Ranking of the Status

Ⅲ　Reports on Urban and Rural Areas Among Provinces
6　Beijing: Ranked the First in the 2013 Urban and Rural Status Evaluation Leaders
　　【Rao Yuan】／153
Abstract: In 2013, Beijing ranked the 25th in the increase of the total cultural consumption in urban and rural areas and the 25th in the growth of per capita value. The Rankings of the status evaluation are as follows: in the lateral evaluation among various provinces, Beijing ranked the 1st in 2013; in vertical evaluation itself, Beijing ranked the 8th, 12th, 9th, 10th, 13th and 18th during the periods of 1993-2013, 1995-2013, 2000-2013, 2005-2013, 2010-2013 and 2012-2013 respectively.
Keywords: Beijing’s Urban and Rural Areas; Cultural Consumption; Status Evaluation

7　Jiangsu: Ranked the Second in the 2013 Urban and Rural Status Evaluation Leaders【Song Xihui】／163
Abstract: In 2013, Jiangsu ranked the 29th in the increase of the total cultural consumption in urban and rural areas and the 29th in the growth of per capita value. The Rankings of the status evaluation are as follows: in the lateral evaluation among various provinces, Jiangsu ranked the 2nd in 2013; in vertical evaluation itself, Jiangsu ranked the 5th, 4th, 2nd, 6th, 27th and 30th during the periods of 1993-2013, 1995-2013, 2000-2013, 2005-2013, 2010-2013 and 2012-2013 respectively.
Keywords: Jiangsu’s Urban and Rural Areas; Cultural Consumption; Status Evaluation

8　Shanghai: Ranked the Third in the 2013 Urban and Rural Status Evaluation Leaders
　　【Zou Jianda】／172
Abstract: In 2013, Shanghai ranked the 24th in the increase of the total cultural consumption in urban and rural areas and the 24th in the growth of per capita value. The Rankings of the status evaluation are as follows: in the lateral evaluation among various provinces, Shanghai ranked the 3rd in 2013; in vertical evaluation itself, Shanghai ranked the 16th, 7th, 8th, 12th, 28th and 24th during the periods of 1993-2013, 1995-2013, 2000-2013, 2005-2013, 2010-2013 and 2012-2013 respectively.
Keywords: Shanghai’s Urban and Rural Areas; Cultural Consumption; Status Evaluation

9　Guizhou: Ranked the First in the 1993-2013 Urban and Rural Status Evaluation Runners-up
　　【Li Yufeng】／181