CONTENTS
Ⅰ General Report
1 The Emerging of China’s Public Diplomacy【Zhao Qizheng, Lei Weizhen】／001
1. Public Diplomacy Has Become China’s Natianal Strategy／002
2. Concept of Public Diplomacy Has been Deeply Spread／003
3. Practices of Public Diplomacy Have Been Widely Developed／005
4. Chanllenges Faced by China’s Public Diplomacy／007
Ⅱ Public Diplomacy of the Government
2 Public Diplomacy of National Leaders【Ou Ya】／010
3 Tell Good Chinese Stories
——Public Diplomacy of Foreign Affairs Departments【Chen Xuefei】／025
4 Pratical Innovations and Future Directions of China’s Military Public Diplomacy
【Ren Yuanzhe】／036
5 Internatianl News Media Battle against Japan【Chen Tao】／048
6 Public Diplomacy of First Ladies【Zhou Jiali】／060
Ⅲ Public Diplomacy of Local Governments and Cities
7 Concepts, Charateristics and Pathways of China’s Urban Public Diplomacy
【Zhou Xinyu, Li Kaihua and Cheng Ming】／069
8 Building “Global City” Brand Strategy of the Urban Public Diplomacy of Shanghai
【Li Yongcheng, Hu Po】／074
9 The Ever-lasting Yough Omympic Games: Practice and Reflection on the Urban Public
Diplomay of Nanjing【Ye Jun, Tan Zhiyun】／086
10 Yangzhou: Make Solid Progress in Urban Diplomacy by Canal Culture【Ke Yinbin】／095
11 Oversea Chinese Affairs Diplomacy and Public Diplomatic Pratices of Wenzhou
【Mao Jiguang, Xia Rong and Ye Boshuang】／106
12 “Three Basements and One Demonstration Zone”: Practical Explorations of the Public
Diplomacy of Hainan【Li Liaoning, Zhou Wei and Wang Fang】／116
Ⅳ Public Diplomacy of the Oversea Developments of Enterprises
13 Charateristics and Tendencies of the Public Diplomacy of Chinese Enterprises
【Zhao Bowei, Yuan Shu】／126
14 Cultural Conflicts in Oversea Mergers【Zhang Xin】／136
15 Legal Approaches to Plights on Chinese “Going Out” Enterprises under Rules
【Li Xingjian】／146
16 Advance in Pressure: Responses of Public Opinions to the Development of Oversea
Chinese Enterprises【Yang Bo】／155
Ⅴ International Broadcasting and Public Diplomacy
17 Research Report on Chinese Foreign Correspondents’ Participation in Public Diplomatic
Activities【Jiang Fei, Chen Junxia】／167
18 2013 Research Report on the Effects of China’s Public Diplomacy to BRICS【Huang Kuo】／181
19 Evaluation Report on the Effects of China’s Public Diplomacy in Northern Europe
【Li Shubo】／193
20 China High-speed Rail: a “New Business Card” in the Age of Public Diplomacy
【Jiang Fei, Yan Ran】／213
21 Pratical Research on the Diplomatic Activities of Chinese Media in the New Media Age
【Chen Feng】／237
Ⅵ Public Diplomacy and Non-governmental Communications
22 Non-governmental Communications Oriented by the Will of the Nation
——The Chinese People’s Association for Friendship with Foreign
Countries as an ExampleZhao Lei, Huang Jingyuan／250
23 Oversea Chinese
——Unique Resources of Public Diplomacy【Zhao Lei, Xu Huiying amd Zhai Maiyun】／258
24 Individual Influence and Public Diplomacy
——The 2014 Report on Oversea Influences of Chinese Elites【Hui Chunlin, Huang Jingyuan】／267
25 A gentleman Makes Friends through His Literary Cultivation and Promotes His Compassion
and Benevolence through Making Friends
——An Introduction to the Ten-year Development of Confucius Institute【Hui Chunlin, Wang Bei】／274
Ⅶ Theoritical Contending in Public Diplomacy
26 2013-2014 Theoritical Explorations on Public Diplomacy of International Acadamia
【Zhou Qing’an, Tian Yuanyuan】／282
27 2013-2014 Theoritical Explorations on China’s Public Diplomacy of International Acadamia
【Zhou Qing’an, Wu Yue】／295
28 2013-2014 Institutional Innovation of Global Public Diplomacy【Deng Xianlai, Chen Ya】／308
Ⅷ Public Diplomacy From the Internatinal Perspective
29 2014 Overview of China’s Public Diplomacy to America【Zhang Yuqiang, Qian Linhao】／321
30 2014 Overview of China’s Public Diplomacy to England【Huang Dianlin, Liu Junyi】／333
31 2014 Overview of China’s Public Diplomacy to France【Huang Dianlin, Lai Shasha】／341
32 2014 Overview of China’s Public Diplomacy to Russia【Long Xiaonong, Han Lei】／349
33 2014 Overview of China’s Public Diplomacy to Japan【Long Xiaonong, Ma Wei】／359
34 2014 Overview of China’s Public Diplomacy to Korea【Liu Ling】／371
This volume is the first-ever professional report that offers a comprehensive overview of the development of China’s public diplomacy. The report looks at how public diplomacy in different cities and regarding different countries is practiced in China by entities including the government, non-governmental institutions, enterprises, the media, and the research community.
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