CONTENTS
Ⅰ General Report
1 Present Situation and Cooperation Mechanism of Sports Industry in Yangtze River Delta
【Huang Haiyan】／001
1. Overview／003
2. A Brief Introduction about the Current Situation in Each Province／006
3. Basic Conditions about the Sports Industry／012
4. Sports Industry’s Cooperation in Yangtze River Delta／019
5. Summary／029
Ⅱ Report on Regional Subjects
2 Report on the Development of Shanghai Sports Industry in 2014
【Luo lei, Shi Yina and Zou Yan】／032
3 Report on the Development of Jiangsu Province Sports Industry in 2014
【Pan Shinhua, Xu Guanghui】／052
4 Report on the Development of Zhejiang Province Sports Industry
【Wang Zhenzhang, Zhuang Shumin】／077
Ⅲ Industry Report
5 The Development Tendeccy of Sports Competition Performance industry【Wen Yang】／092
6 The Development Tendeccy of Sports Leisure Industry 【Liu Dongsheng】／118
7 The Development Tendeccy of Sports Stadiums【Wang Jin】／136
8 The Development Tendeccy of Sports Goods Industry【Zhu Hongjun】／159
Ⅳ Report on Development Mode of Sports Service Industry
9 Sport Events Boost Urban Development／175
10 Example of Multi-format Business Model／182
11 North-to-south Ice Sports Diversion／188
12 Spring Tour: Combination of Sports and Rourism／194
13 A Model of Diversified Operation of Sports Venues／200
14 Multiple Positioning／206
15 Yangtze Sports Experience Season／212
Ⅴ Report on Sports Brand and Operation Mode
16 The Creation of World Equipment Brand／216
17 International Multi-brand Outdoor Products Localization Operations／220
18 Community-based Fitness Chain Operation／225
19 Large Stadiums?Enterprise Operations／231
20 A Model of Manufacture Industry Extends to Modern Service Industry／238
21 Construction of the National Sports Industry Bases based on the Country Region／243
Ⅵ Report on Experience of City Sports Development
22 Build the Sports Events and Festival Brand to Boosteconomic Development／247
23 Construction of Sports City／252
24 Fishing Excursion／258
25 Take Various Measures to Activatesports Lottery Market／263
26 Practice and Reflection on Sports Industry’sCapital Operation in Jiangsu Province／268
27 Pursuit to Build a New Miracle of Chinese Culture and Sports Industry／278
28 Successful Experience in Sports Leisure Bases Building／286
Co-compiled by the Sports Industry Development Research Institute of Shanghai Institute of Physical Education, Shanghai Sports Bureau, and Zhejiang Provincial Sports Bureau, the book gives an overview of the development of the sports industry in Jiangsu, Shanghai, and Zhejiang. Topics that received in-depth analysis include competitive sports performance, fitness and recreational sports, sports product brands and management, urban sports industry development. The book is especially notable for the large number of case studies it contains.
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