CONTENTS
Ⅰ General Report
1 General Report of 2014: Radically Reform: Cultural Brands Move towards a New Beginning／001
1.Cultural Policy is Increasingly Refined and Comprehensive, Cultural Brands Grow Sturdily／002
2.Various Brands Develop Favorably, A Big Cultural Industry is Being Contracted／006
3.Using Policy and Market, Contracting Chinese Culture Brands／013
Ⅱ Reports on Annual Brands
Narrative Film Brand
2 The Taking of Tiger Mountain: Classical Interpretation, Audiovisual Feast／016
Film Group Brand
3 Hongkong Film Company: Through Twenty Years of Trials and Tribulations, Create Film
and Television Carrier／023
Television Drama Production Company Brand
4 China TV Drama Production Center: Road to the Gold of “National Team”／030
Television Variety Show Brand
5 Happy Camp: Elaborate Variety Show, Immortal Legend／037
Urban Art Performance Brand
6 Red Sun Performing Arts Group: A Counterattack Dream of “Grass Roots” in Art Performance Circle／043
Publishing Enterprise Brand
7 Jiangxi Publishing Group: Promote Company with Brand, Serve Country with Industry／050
Newspaper Brand
8 Nanfang Daily: Perspective Decides Influence／057
Characteristic Cultural Park Brand
9 Liuyang River Cultural Industrial Park: the Song in your Heart is the most beautiful Liuyang River／063
Periodical Industry Brand
10 New Weekly: Cutting edge Brand, Times Leader／070
Distribution Enterprise Brand
11 Anhui Xinhua Distribution Group: Internal Cultivation of the Industry Pacemaker／075
Broadcasting Industry Brand
12 China Nation Radio: The Magic Weapon of Mainstream Media／080
Advertising Company Brand
13 Simei Media: Ambitious Enterprise, Advertising Giant／086
Arts and Crafts Brand
14 Laofengxiang: Nationwide Reputation, Local Brand／092
Design Company Brand
15 Newplan Design: Create Value Maximization for Customer／097
Foreign TV Media Brand
16 China International Television Corporation: The Media of Great Power, The Voice of China／103
Cultural Foreign Enterprise Brand
17 China Arts and Entertainment Group: Glamorous Performance, Splendid China／109
Media Group Brand
18 Beijing All Media and Culture Group: Strength Builds Brand／115
Broadcasting and TV Enterprise Brand
19 Jiangsu Broadcasting Cable Information Network: Create A “Boundless”“Cable” Start A New Life／120
E-Commerce Website Brand
20 Alibaba: The King of E Commerce, The Success of Mayun／126
Digital Publishing Brand
21 Tongfang Knowledge Network: Service Cast Brand, Innovation Drive Development／132
Online Game Company Brand
22 Beijing Changyou: Not the Best, Not on Line／137
Animation Company Brand
23 Timepower: A World of Animation and Cartoon, A Company of Inheritance and Innovation／144
Animation Work Brand
24 Boonie Bear: Exquisite Animation, High end Quality／150
Cultural Industrial Cluster Brand
25 Zhongguancun Technology Park: Technology Innovator, Times Frontrunner／156
Art Performance Brand
26 ERA Time Travel: Aim at World Class, Move into Performance Brand／163
Tourism Park Brand
27 Hengdian World Studios: Chinese “Hollywood”／169
Ecological Area Brand
28 Engebei: Science and Technology Garden, Ecological Park, Spiritual Home／175
Exhibition Brand
29 Shanghai Bookfair: Platform of Cultural Exchange, Feast of Nationwide Reading／183
Artistic Work Auction Brand
30 Sungari Auctions: National Integrity, Industry Model／190
Cultural Heritage Brand
31 The Historic Centre of Macao: Chinese and Western Combined Cultural Treasure／196
Cultural Park Brand
32 Taiwan Huashan Creative Park: Center of Creative Ideas, Space for Cultural Innovation／202
Ⅲ Format Reports
33 Movie Industry Brand Report／208
34 Television Industry Brand Report／216
35 Internet Industry Brand Report／224
36 Newspaper Industry Brand Report／232
37 Book Publishing Industry Brand Report／240
38 Periodical Industry Brand Report／249
39 Advertising Industry Brand Report／254
40 Performing Arts Industry Brand Report／262
41 Animation Industry Brand Report／272
42 Digital Publishing Industry Brand Report／279
43 Exhibition Industry Brand Report／288
44 Artistic Work Auction Industry Brand Report／295
45 Cultural Tourism Industry Brand Report／302
46 International Cultural Trade Industry Brand Report／309
47 Cultural Industry Park Brand Report／315
Annual Report on Development of Cultural Brands in China(2015) selected 31 annually general reports on Chinese cultural brands, 15 cultural brands situation sub-reports, and thirty one annual cultural brands.
Annual Report on Development of Cultural Brands in China(2015) makes a macroscopic summary of the development of Chinese cultural brands in 2014. Based on the President Xi Jinping’s Talks at the Beijing Forum on Literature and Art, Chinese culture brand and cultural industry will be a in the new beginning. The new growth points of Cultural industry sprung up at an increasing rate, the foundation of cultural brand have further strengthened, and hotspot took place frequently. Cultural brands constantly growing and expanding provide a powerful guarantee to enriching people’s cultural life, demonstrating socialist nucleus value, and the leading role of cultural brands has been further fortified.
Annual Report on Development of Cultural Brands in China(2015) picked thirty-one cultural brands which have leading roles in each category. Those enrolled annually cultural brands are based on the general principle of “economic measurement, annual achievements, industry reputation, social impact, and brand value ”, and selected by media, team investigation, experts evaluations, network ballot, posting and feedback, etc. By recommending those eligible Chinese cultural brands, Annual Report on Development of Cultural Brands in China(2015) is aimed at nurturing the rapid growth of Chinese cultural brands and promoting them to the world.
Annual Report on Development of Cultural Brands in China(2015) summarizes the brand development of fifteen formats and forms fifteen annually cultural brand sub-reports which contains: movie industry, television industry, new media industry, press industry, publishing industry, periodical industry, advertising and public relation industry, performing arts industry, comic industry, digital publishing industry, exhibition industry, artistic work auction industry, cultural tourism industry, international cultural trade industry, cultural industry park, etc. Those sub-reports summarize the achievements of various categories of cultural brands in 2015, analyze the law of the development of each industrial brand, and provide development of overall situation of various Chinese cultural brands with references.
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