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REPORT ON DEVELOPMENT OF CHINA’S MEDIA INDUSTRY (2015)

Subtitle:

By：Cui Baoguo

Publisher：Social Sciences Academic Press

ISBN：978-7-5097-7417-5

Publication Date：2015-05-01

Language：Chinese

Paper book：US $42.00
Ebook：US $42.00
Paper Book& Ebook：US $63.00
1208 1000

Table of contents:

About the author(s):

Description:

Report on Development of China’s Media Industry is an annual work edited by the Tsinghua University School of Journalism and Communication. The Center of Media Economy and Management Studies and many domestic and foreign media experts contributed articles. The contributors to the book offer extensive observations on all aspects of the development of the media industry, as well as scientific analyses of media trends. Since its first publication, the book has garnered intense public attention and has been quoted by many in domestic and foreign media. The statistical analysis and database of the book have set authoritative standards for industry evaluation，and the book has now become one of the authoritative reference books on the study of China’s media industry. Report on Development of China’s Media Industry has been authenticated as a source periodical of the China Social Sciences Citation Index (CSSCI) since 2012.

In 2014, the total value of China’s media industry exceeded 1 trillion RMB for the first time. The year not only was a key point for integration of China’s media industry, it also was a turning point when the internet became the market leader instead of traditional media. Internet companies have become the driving force of China’s economic growth, and the media has become digitalized systematically. Digital and mobile became the most important characteristics of the media industry. Investors are also looking for profitable opportunities from the rapidly expanding new media. Due to the development of digital technologies such as big data, cloud computing, IoT and wearable devices, the media has now become a complex of content, relationships and services. Technological updating, management innovation and integrative development will be the direction of all active players in the media industry.

Report on Development of China’s Media 2015 includes six parts: the Annual General Report, Report on Print Media, Report on Radio, Television and Film, Report on PC Internet & Mobile Internet，Advertising Management and Media Investment, and Media Industries Development of Overseas, Hong Kong and Taiwan, with each part providing in-depth and thorough analysis of the current state of each industry and trend in their development. The book is a valuable guide, compatible with both empirical and theoretical studies. The book, with systematic reviews and analyses of the media industry and its sub-sectors, is a useful reference for government designing of media system, for government policymaking, and for setting operational strategy by media enterprises. It is also valuable to researchers, teachers specializing in journalism and communications, especially in media economy and management studies.

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