Contents

Ⅰ　General Report

1　Insisting on and Strengthening the Central Function of the Capital, Promoting the Construction

　　of the National Cultural Center【Li Jiansheng】／001

　　1.Making the Strategic Orientation clear, Strengthening the Central Function of the National

　　　　Cultural Center／002

　　2.The Situation and Development Trends in the Cultural Development of Beijing

　　　　in 2014／007

　　3.Domestic and International Comparative Analysis of the Competitiveness and Cultural

　　　　Strength of Beijing in 2014／019

　　4.Suggestions on Planning the Thirteenth Five-year Plan of Cultural Development Based

　　　　on Insisting on the Central Function of Beijing／026

Abstract: National cultural center is one of the central functions of Beijing as a capital city. As the national cultural center and innovation center for science and technology, Beijing manifests strong advantages in rank of index of cities in 2014: in the spheres of cultural competitiveness of image, science and technology, human capital and education, as well as cultural comprehensive index and cultural consumption, Beijing plays a leading role, which shows the momentum and competitiveness of Beijing’s cultural development in the country. Also in the aspect of comprehensive strength of city, cultural strength and construction of creative city, Beijing is in the front rank while slightly weaker than Shanghai. In the year 2014, Beijing ranks eighth in competitiveness of global cities compared with fourteenth in 2012, nonetheless, Beijing still has a long way to go to catch up with other global cities like New York, Tokyo, London and Paris. In the construction of livable city, Beijing ranks first in the listed eight Chinese cities while comes seventy-fourth in the global ranking, which suggests much work need to be done to construct the first-class livable city; in the aspect of public cultural service, Beijing is far behind the top three of Paris, London and Tokyo, also falls behind Shanghai and Hongkong slightly, especially in the terms of public service satisfaction. This report focuses on strengthening capital’s central function and promoting the construction of national cultural center, generalizes the situation and trends in cultural development of Beijing in 2014, analyzes Beijing’s cultural competitiveness in the country and worldwide, and puts forward suggestions of insisting on and strengthening the central function of the capital, planning the Thirteenth Five-year Plan of cultural development based on the current situation and development goal.

Keywords: National Cultural Center; Central Function; Strategic Orientation; Cultural Strength; Cultural Competitiveness

Ⅱ　Capital Culture Construction and Culture Development Strategy

2　New Progress in Cultural Development in Beijing【Li Jiansheng, Yanchen】／030

Abstract: In the year 2014, Beijing keeps speeding up the construction of national cultural center in several aspects: historic city and cultural heritage conservations are under steady progress, the renovation of historic urban area has made new advancement; efficiency of public cultural services has been promoted, new ways of purchasing public services are under exploration; top-level design of cultural & creative industry is unveiled, convergence of culture and finance has made great breakthrough; with the cultivation of the idea of cultural consumption, cultural consumption plays a great role in boosting the economy; foreign culture exchanges has been expanded, the construction of cultural trade base has made new progress. This report focuses on the achievements of Beijing’s cultural development and other essential parts, generalizes the above new progress and provides suggestions based on the analysis of cultural development.

Keywords: The Conservation of Historic City; Public Cultural Service; Cultural & Creative Industry; Cultural Consumption; Cultural Exchange; Foreign Cultural Trade

3　From the Industrial Custer District to the Functional Zone: Promoting the Development of

　　Cultural & Creative Industries【Yan Yugang, Guan Yishu】／047

Abstract: Cluster development is an important way of improving industrial competitiveness,cultural & creative industrial cluster district of Beijing plays an essential part in cluster development in Beijing’s cultural & creative industries. However, in the recent years, many industrial cluster districts have encountered development bottleneck, limited the volume of industrial parks and serious homogenization become more and more intense. Considering the background, Beijing puts forward the strategic plan of planning and constructing the functional zone of cultural & creative industries. This paper analyses the change of cultural & creative industries from industrial cluster districts to functional zones in Beijing from the perspectives of ideal, space, industrial connections and industrial subject, then advocates suggestions of constructing functional zones of cultural & creative industries from different angles.

Keywords: Beijing; Cultural & Creative Industries of Beijing; Industrial Cluster Districts; Functional Zones

4　Survey on The Progress of Culture-Technology Integration in Beijing

　　【Wang Linsheng】／058

Abstract: The culture-technology integration has made great progress in the system construction, industrial development, the enterprise merger and acquisition, construction of platform etc. Market players missing, no clear profit model and difficult financing are the main development obstacles which culture-technology enterprises generally face. Strengthen institutional mechanisms of reform, advancing cultural innovation, improving the industrial support services is an important way to solve those problems.

Keywords: Culture; Technology; Integration; Progress

5　A Report on the Development and Issue of Beijing Culture Legalization in 2014

　　【Wang Jie, Ding Qi and Zhang Qianlei】／073

Abstract: In 2014, the development of Beijing culture Legalization has been strengthened. From the perspective of the culture content management, punishing the violence of culture, regulating misleading culture information and controlling deviant behavior on internet have been reinforced the culture legalization in the process of building up the rule of law. The introduction of regulations on new technology development, the normalization of culture producer’s occupation ethic and the equalization of basic public culture service have been promoted the culture legalization from the perspective of fundamental management. At present, laws and regulations cannot cover the whole process of Beijing culture legalization, and the government and people’s cultural consciousness of the rule of law needs to be promoted. Constructing the government under the rule of law, perfecting legislation and perfecting the conviction standard are the way to further improve the Beijing culture legalization.

Keywords: Beijing; Culture; Culture Legalization; Governance

6　Building a More Equitable Education “New Map”: A Review of the Comprehensive Reform of

　　the Compulsory Education in Beijing in 2014【Sang Jinlong, Tang Shufeng】／083

Abstract: 2014 Beijing education continues to maintain a healthy and stable development momentum. Especially around the balanced development of the compulsory education, Beijing Municipal Commission of Education（BMCE）push for a comprehensive reform of the compulsory education which be called building a Beijing education “new map”. The reform has made positive progress which includes building a more fair and standardized enrolment approach, expanding coverage of high quality educational resources and improving mechanisms for promoting the balanced development of compulsory education. The appearing of a fairer education “new map” not only provide favorable conditions for education development, but also requires further deepen reform.

Keywords: Equity; Education; “New Map”

Ⅲ　City Culture and Public Services

7　Comparative Analysis on Culture Competitiveness of 16 Beijing Districts and Counties

　　【Research Team】／095

Abstract: Based on the government policy of “The main functional area planning of Beijing”, this report summarizes and analysis cultural resources of 16 districts and counties, comparing their competitiveness from five aspects: historical resources, natural resources, scientific and educational resources, creative industries, and Public cultural service.

Keywords: Cultural Resources; Cultural & Creative Industry; Public Cultural Service

8　The “City of Copyright”: New Exploration of Beijing on Constructing a World-class

　　Cultural Center City【Dong Hongying】／116

Abstract: In the knowledge economy era, the copyright industry is turning into a new growth point of the world economy, an important manifestation of a country’s soft power, as well as a significant symbol of the maturity of the culture industries. As a model of Institutional Civilization, copyright has changed the operation mode of traditional culture industries for its unique way of value creation, and has become a strategic resource of the knowledge economy. Beijing is striving to develop culture industries, accelerating the construction of advanced socialist culture city with Chinese characteristics. It is important to create an international “City of Copyright” and develop the copyright industry for the demonstrative effect of Beijing as the national cultural center and build a culture metropolis with great influence all over the world. Industrial background, conceptual connotation, evaluation criteria, planning ideas and other aspects for the construction of “City of Copyright” in Beijing are analyzed and interpreted in this article.

Keywords: Beijing; Culture Industries; Copyright Industry; City of Copyright; Cultural Center City

9　Achievement of Beijing Creative City Construction in 2014 and its Policy Commendations

　　【Chen Hongyu】／131

Abstract: In 2014, Creative city construction of Beijing has many achievements, such as the activities series of Design Capital construction, the development of integration of culture and technology, city transformation based on the regional integration of Beijing-Tianjin-Hebei, reflecting the innovation as the essence of Beijing Spirit. This paper puts forward relevant policy suggestions with analyzing these achievements and situation in the near future.

Keywords: Beijing; Creative City Construction; Design Capital; Integration of Culture and Technology

10　Problems and Suggestions on the Operation Mechanism of Large Public Cultural Service

　　Facilities in Beijing City【Gao Hongcun, Liu Xiaoling】／142

Abstract: In 2014, Beijing continues to promote the construction of large public cultural service facilities in 2014 Public cultural service facilities exhibits a general feature of the government management mode innovation, the introduction of market management mode of operation, faces the problems of Single financial investment pattern, weak marketing consciousness, cultural resources of single, low utilization of cultural resources. Exploring the funds investment mechanism, executing diversified management, attracting the participation of social forces and establishing a scientific performance evaluation mechanism are the ways to further enhance the service efficiency of large public cultural facilities.

Keywords: Large Public Cultural Service Facilities；Operation Mechanism；Beijing

11　Analysis on Beijing’s Construction of modern Public Cultural Service System

　　【Chen Lei】／151

Abstract: This report summarizes Beijing’s Construction of modern public cultural service system of 2014. Beijing try to provide standard, equally accessible, socialized and digital public cultural services, but problems still remain, including less financial investment, the uneven distribution of cultural facilities, not satisfying the people’s demands，imperfect digital cultural service platform. This report proposes some countermeasures and suggestions for the development of Beijing Public Cultural Services.

Keywords: Public Cultural Service; Standardized; Equalization; Socialized; Digital

12　The Study on the Efficiency Evaluation of Beijing District Public Libraries【Xiao Qing】／164

Abstract: The public library is an important part of the capital public cultural service system, and has played an important role in promoting cultural development, transfering knowledge and protecting cultural heritage etc. In recent years, with the development of public cultural service system, the district public library has received more and more attention from all levels of Beijing government. This report uses the DEA(Data Envelopment Analysis) method to analyze the operation efficiency of Beijing district public libraries, and puts forward relevant suggestions.

Keywords: Public Library; Efficiency Evaluation; Data Envelopment Analysis

Ⅳ　Culture Creative Industries and Culture Economy

13　New Normal and its New Strategies of Beijing’s Cultural and Creative Industries

　　in the “Thirteen Five” Period【Huang Bin, Zhuo Jie】／177

Abstract: As important pillar industries, Beijing’s cultural and creative industries maintained steady and rapid growth in the “Twelve Five” period. While China’s economy has entered a “new normal” in the “Thirteen Five” period, Beijing’s cultural and creative industries have already begun to appear a series of new trends, such as growth slowdown, structural optimization, productivity improvement, consume increased, open wider. In order to achieve the goal which is more efficient, high-quality and sustainable development in “Thirteen Five” period, New strategies of Beijing’s cultural and creative industries should be further clarified, which at least include further deepen the reform, optimize factor allocation, promote industrial integration, strengthening industrial agglomeration, foster cultural consumption, improve the effectiveness of policies.

Keywords:“Thirteen Five” Period; Cultural and Creative Industries; New Normal; New Strategies

14　Investigation and Research on Cultural and Creative Industry Standardization of Beijing

　　【Zhou Zheng, Li Daisong and Mei Song】／188

Abstract: Cultural and creative industry grows with formulation of relevant standards which has made some achievements in recent years. In policy environment, a series of researches have been conducted; in work mechanism, Beijing Cultural and Creative Industry Standardization Commission has been established; in operating system, regular meetings and training sessions on cultural and creative industry standardization have been held. In the early stage, however, exist such problems as the work of standardization lagging behind the development of the industry, inadequate supply of relevant talents, unclear enterprise accreditation standards. It is imperative to develop and improve, both strategically and systematically, clear standards for cultural and creative enterprises, cluster areas and different sectors of the industry, to encourage enterprises to take active part in formulation of relevant standards and to foster more special talents in cultural and creative industry standardization.

Keywords: Beijing Cultural and Creative Industry; Standardization System; Enterprise Accreditation Standard; Cluster Area Accreditation Standard

15　The Analysis on the Innovation of Beijing’s Finance and Culture Development in 2014

　　【He Qun, Wang Zhifeng】／202

Abstract: In the year 2014, the innovation of Beijing’s finance and culture development manifests in the following ways like transformation of financial investment, the advancement of financial support of culture and active capital acquisitions. Nevertheless, there are some problems like the lack of marketization and equalization of cultural investment, deficiency of laws and regulations in internet culture and finance and excessive transboundary acquisitions, which may result in the lost of characters of creative & culture industries. Beijing should establish the market-based operation model of cultural financial investment, explore the institution of connection of internet finance and creative & culture industries and promote the organic synthesis of creative & culture industries and traditional entrepreneurs.

Keywords: Beijing; Creative & Culture Industries; Financial Investment; Culture and Finance; Capital Acquisitions

16　Investigation and Analysis of Top 30 Capital Cultural Enterprises

　　【Mei Song, Liao Min and Yang Yueming】／219

Abstract: Fostering key cultural enterprises is an important task to improve core competitiveness of cultural and creative industry in Beijing. Based on an in-depth investigation and research into “Top 30 Capital Cultural Enterprises” and “Best 30 Capital Cultural Enterprises”, this report describes the status quo of Beijing’s cultural and creative enterprises, analyses the problems in their development and proposes suggestions on how to deepen cultural reform, play the main role in innovation, give stronger policy impetus, promote overseas development and reinforce talent support in order to promote faster development of cultural and creative enterprises in Beijing.

Keywords: Top 30 Capital Cultural Enterprises; Best 30 Capital Cultural Enterprises; Cultural and Creative Enterprises

17　Analyses on the Situation and Trends of Beijing Tourism Industry in Intelligent Tourism Year

　　【Jing Yanfeng, Yan Zhiming】／230

Abstract: The paper analyses the current situation of Beijing Tourism Industry in Intelligent Tourism Year. Conclude the development results, forecast the trends of the further development, and give some suggestions on it.

Keywords: Beijing; Intelligent Tourism Year; Cultural Tourism

Ⅴ　City Cultural Heritages Preservation and Cultural Communication

18　New Progress in Preservation of Historic City in Beijing【Yan Chen】／246

Abstract: In 2014, the preservation of historic city has made new progress in Beijing in the following ways: the preservation of historic monuments and sites, historic conservation area and historic urban area are under steady advancement, relevant acts and regulations have been carried out; brand historic and cultural festivals have attracted large volume of masses, social benefit of the festivals is gradually revealed; the foreign historic cultural exchange has turned a new page, the influence of cultural communication has been promoted. At the same time, the conservation of historic city still faces many problems like the lack of promotion of overall efficiency, the conflict of conservation of tradition and modern development, as well as the deficiency of long-term mechanism and excavation of cultural connotations, this paper offers relevant suggestions considering the above problems.

Keywords: Conservation of Historic City; Brand Historic and Cultural Festival; Foreign Cultural Exchange; Problems and Suggestions

19　Protection of and Passing on Beijing’s Intangible Cultural Heritage in 2014

　　【Huang Zhongshan】／261

Abstract: In 2014, the protection of and passing on Beijing’s intangible cultural heritage develop steadily. There are many noteworthy highlights that include the development in constructing of the intangible cultural heritage list system, the expansion of vision and reach of culture, and the updating of the mode of cultural communication. On the other hand, there are many new and old problems of communication between offices, and of construction of cultural brands, and so on. We need to open our mind furtherly, keep pace with the times, and open a new page of Beijing culture.

Keywords: Intangible Cultural Heritage; Protection and Inheritance; List System; Vision of Culture; The Mode of Cultural Communication

20　The Analysis Report of Beijing Cultural Transmission in 2014【Jing Junmei】／280

Abstract: This report analyzes the present situation of pros and cons in Beijing cultural transmission from local cultural transmission, domestic cultural transmission and overseas cultural transmission. This report focuses on the future development, and puts forward that we should form the cultural transmission system; accurate the target market position; actively explore the methods of transmission to strengthen the Beijing cultural transmission.

Keywords: Cultural Transmission; Cultural Trade; Culture Industry; Culture of “Going Out”

21　Research on the Situation and Development Countermeasures of Foreign Cultural Trade

　　in Beijing【Zhang Li】／296

Abstract: Due to the national and Beijing on greater efforts to promote foreign cultural trade policy, a number of cultural enterprise management foreign-oriented ability is growing rapidly, as a result, Beijing’s ministry of foreign trade and cultural power and cultural influence is rapidly increased. As the growth of cultural products exports, the increase of the scale of the trade of the core cultural products and services, national and regional structure diversification, products carrying China and Beijing characteristics are gradually set up. We want to combine international and domestic political and economic development situation, and the characteristic of the cultural industry development, refining the cultural products of the target market, improving the quality of cultural products, expand the scale of the cultural products and services in the world market, and improve the influence of Chinese culture around the world.

Keywords: Cultural Export; Influence Factors; Countermeasures Research; Beijing

22　The Analysis on the development of Beijing’s Cultural diplomacy in 2014

　　【Zeng Xiangming】／309

Abstract: Cultural diplomacy is an important content of the development of Beijing cultural. Beijing has made great progress in cultural showcase for foreigners, cultural festival, cultural trade, educational exchange, etc. But it still has some problems, such as lack of modern cultural elements, subject single, missing of region character. Developing comparative advantage of culture, producting of cultural superfines, expanding cultural and trade channels, combining strength, are the necessary conditions to further push forward the development of cultural diplomacy of Beijing.

Keywords: Cultural Diplomacy; Situation; Question; Countermeasure

23　Events／319

24　Postscript／333