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Annuals Report on Beijing’s Tourism Development (2015), edited by Beijing Tourism Society (BTS) and written by people from both academia and industrial circles, is the fourth book of the series Green Books of Beijing’s Tourism. The book not only constitutes the research achievements of the BTS, but it also reflects the progress of both the academia and industry of Beijing in the exploration of innovative development. The BTS，based on Beijing and have the whole country in view, coordinates with members of academia, industry and management and works as a think tank and platform for serving the society, government, and industry, and it has done significant work in promoting the development of tourism theories, academic communication, and innovative practice. It is certain that the publication of the Green Books of Beijing’s Tourism is a part of the progress.

The Green Books of Beijing’s Tourism No.4 published by the Social Sciences Academic Press of Chinese Academy of Social Science，is still included in the National Key Books Planning Projects of the “12th Five-Year Plan”. The book is made up of two general reports and 36 special reports.

General report 1, The new development of the capital’s tourism industry under the new orientation and new normal, analyzes the situation and announces strategies for developing Beijing into a world-leading harmonious and livable city and pushing forward the tourism industry to become a modern service industry that promotes the development of Beijing in a scientific way and makes people more satisfied. The report includes three sections: tourism development of Beijing in 2014, new trends and opportunities for Beijing’s tourism industry under the new normal, and prospects for Beijing’s tourism industry in 2015. It discusses the development trend of Beijing’s tourism industry, not only inspiring us with existing achievements and opportunities, but also establishing a clear direction for future tasks. General report 2, ten green leaves of Beijing tourism 2014, is a supplement for General report 1. It selects 10 remarkable events that occurred within Beijing’s tourism development in 2014 and compares them to ten green leaves, indicating that the effective work of the tourism sector is the basis of the blossoming of the tourism industry.

The 36 special reports are divided into four sections that complement each other. They four sections are entitled operation of Beijing’s tourism under the new normal, issue investigation and market research, scientific management and business analysis, and district exploration and enterprise exploitation.

Section 1, Operation of Beijing’s tourism under the new normal, includes seven reports. Four reports analyze the new situation of Beijing’s tourism development from the perspectives of market consumption, prosperity index of market, tourist perception, and enterprise development. The other three reports propose strategies from the aspects of the new progress of World Tourism Cities Federation, coordinated development of the Beijing-Tianjin-Hebei region, and local tourism legislation of Beijing. The issues proposed in these reports are the focus of attention of the academia and industry not only in Beijing, but in China as a whole.

Section 2, Issue investigation and market research, includes seven reports that are empirical studies on Beijing’s tourism development, focusing on the tourist generating region, consumption behavior of inbound tourists, Beijing residents as tourists abroad, inbound educational tourism, tourism public service, and the situation of labor and social security of tour guides. These reports are integral for understanding the tourism development of both Beijing and China, and are of great importance to the circles of industry, academia, and management.

Section 3, Scientific management and business analysis, includes nine reports. All of these reports use Beijing as cases to analyze the hot issues in China’s tourism development. These reports provide new angles and thoughts under the new normal. The topics include the verification of maximum carrying capacity of attractions, the ubiquity of the new economic form “Internet+” in the tourism industry, intelligent tourism transport network, diversified and complementary strategies for tourism information service, tourism development of suburban parks, featured restaurants, B2B platform for tour service, profitable project cultivation, and the ecological and cultural tourism belt in southwest Beijing.

Section 4, District exploration and enterprise exploitation, includes 13 reports. The majority of these reports focus on the tourism practice in districts and counties of Beijing with the exception of an analysis of tourists under the new normal by the administrative office of the Summer Palace. Other topics include the exploration of the construction of small tourism towns, the emergency response management system of tourism in mountain areas, the 13th Five-Year Plan formulation, strategies for developing the accommodation sector, the adaptation to the inbound tourist consuming behavior, impact assessment of Universal Studios coming to Beijing, the development of MICE tourism, transformation and upgrading of the tourism industry, plans of tourism development of Mountain Xishan in the Haidian District, and the ways of developing relics tourism of the Liuli River in the Fangshan District. These reports reflect the performance and future directions of the innovative practice of various districts and counties of Beijing, including Dongcheng, Xicheng, Haidian, Mentougou, Tongzhou, Changping, Daxing, Huairou, and Miyun.

Green Books of Beijing’s Tourism No.4 receives submissions from 80 authors. The selected reports are written by authors who are from research institutions, universities, tourism enterprises, and tourism management agencies of Beijing. These organizations have a combination of industrial experience and academic knowledge and research. Thus the reports provide new ideas and specialized knowledge. Like “Green Books” of previous years, this book reflects both the exploration of the industry practitioner, management of staff and researchers, and their creativity in the field of tourism. The various angles they used to make observations and analyze issues complement one another and make this book suitable for the different needs of readers.