Contents

Ⅰ　General Report

1　Evaluation and Prospects of Green Development of Chinese Enterprises Group of General

　　Report【General Report Write Group】／001

Abstract: In the context of the national ecological civilization construction and the implementation of the new Law of Environmental Protection, the requirement on green development of Chinese enterprises is increasingly high. Based on the summary of the previous research on green development, this report proposes the connotation of the enterprise green development, and constructs an evaluation index system of the green development of Chinese enterprises from three dimensions including the green management, the green products and technology, as well as the energy saving and environmental protection performance. The green development of Chinese enterprises is evaluated with the environmental report data in the enterprises social responsibility reports. Evaluation results show that, the traditional “three high” enterprises and enterprises producing green productions, like chemical industry, metal smelting, green building, green appliances, green finance, outperformance their counterparts in green development. The report deeply analyzes the characteristics of the green development of 12 industries, such as chemical industry and real estate. The report also points out that under the current situation, the future green development of Chinese enterprises will exhibit generalized, strict and standardized trend, the initiatives of green development will be more innovative and diversified, and the integration of green development and wisdom development will be the main theme of China’s economic transformation and upgrading. Finally, the report proposes that Chinese enterprises should enhance green development from improving Green Management System, promoting R&D of green products, enhancing the green production, improving the supporting system of green development, and actively participating in green and public welfare.

Keywords: Chinese Enterprises; Green Development; Green Management System

Ⅱ　Special Reports

2　The Green Development of China’s Enterprises Energy Consumption

　　【Li Hongyu, Zuo Juanjuan】／049

Abstract: In recent years, with the rapid economic growth, China’s enterprises’ total Energy consumption is on the rise, and the level of green development of energy consumption needs to be improved. There are still many problems existing. For instance, the energy cannot be efficiently and cleanly used by enterprises, the energy consumption structureis unreasonable, theenergy efficiencyis low and enterprises’ energy consumption monitoring system is imperfect and so on. In the future, we shouldvigorously innovateenterprises energy utilization technology and management mode, optimize the structure of energy consumption, improve the efficiency of energy utilization, and take the path of green development.

Keywords: China’s Enterprise ; Energy Consumption; Green Development; Low Carbon Economy

3　The Resource Efficiency of the Enterprises in China【Guo Yebo】／067

Abstract: It is the requirement of the new economic normality for the enterprises in China to improve resource efficiency, which is also the key elements of Industry 4.0 Era and the basic premise of corporate social responsibility. At present, the demand for water and land of Chinese enterprises is on the plateau phase, approaching towards the turning point of the “U”shaped curve; while the demand for energy and iron ore is still on the rapid expansion period. In recent years, the overall utilization efficiency of water, land and mineral resources has been significantly improved in China. However, there is a large efficiency difference between different types of enterprises, and between different industries. Compared with the enterprises in developed countries, there is still large room for the Chinese enterprises to improve resource efficiency. Some policy measures should be taken for the enterprises in China, such as to propel the reform of resource prices and taxes, to improve the resource utilization and management system, to promote the normal competition between resource-based enterprises, to encourage the development and application of resource-saving technologies, and to improve the awareness of resources utilization.

Keywords: China’s Enterprises; Resource Utilization; Water Resources; Land Resources; Mineral Resources

4　The Green Development of China’s Financial Industry【Su Hongjian, Fan Jingyong】／092

Abstract: In recent years, with the rapid development of economy, the environmental problem is becoming more serious, and the green development of the financial industry has gradually received attention. Taking the introduction of China’s green financial development background as the breakthrough point, this paper focuses on the main financial industry, and employs SWOT method to analysis the present situation of the green finance development of the Chinese enterprises; at the same time, the study of foreign green finance development and green financial products are analyzed to shed light on China’s development of green finance. In addition, this paper analyzes the trend of the development of green finance in China, and puts forward some suggestions for the development of green finance.

Keywords: China’s Enterprise ; The Equator Principles; Green Finance

5　The Construction of Green Certification of Products System of Chinese Enterprises

　　【Yao Qin, Li Yongliang, Bai Weiguo and Wang Jianfu】／111

Abstract: Green products certification of enterprise is an important part of the green market order specification. The construction of green products certification system of Chinese enterprises help enhance the core competitiveness of enterprises in the green market and green consumption behavior. They were an effective way to strengthen the green products certification, quality supervision and the necessary methods, control products quality an important measure to promote the progress of science and technology industry and green consumer guide scientific means. China started from 90’s of last century, launched the “Ten Chinese environment mark”, “the energy saving logo”, “CQC environmental quality mark”, “HQC environmental certification mark”, “green printing standards”and “Green Star”. After 20 years of development, the green products certification business flourishing has involved in many types of coverage. At the same time, that is also facing the green products certification policy is not perfect, the green certification supervision enterprise of green products out of touch, not caused enough attention and consumers of green products limited cognitive degree. By strengthening the green products certification system, policy support, strengthen management, establish the platform authentication system of green products standards information of green products and green products certification to increase “green consumption”concept to guide efforts can effectively resolve the current problems.

Keywords: Green Products; Certification; Green Consumption; Chinese Enterprises

6　Green Management of Enterprise in China【Chu Chengshan, Yu Xiaoping】／126

Abstract: At present, to conform with the international trend of green development and meet the requirements of economic and social development in China, the Chinese enterprises in environmental protection, clean energy, real energy, manufacturing, finance and almost all the industries take measures to practice the green management. The practice involves the green strategy, green design and manufacturing, green marketing, green finance and green corporate culture, and already forms some effective models. The Chinese enterprises still need enforce the green management to make up for some problems in institution, financial support and resource supply. The government in China should create a favorable policy environment for enterprises’ green management. And the enterprises should learn the experiences of green management from the advanced foreign enterprises as well as the domestic enterprises as industry benchmark in green development, to improve enterprise benefit and the level of social environmental protection as well.

Keywords: Chinese Enterprise; Green Management; Green Strategy

7　Informatization and the Green Development of the Chinese Enterprises

　　【Wu Tao, Li Xiaodong】／143

Abstract: Along with the rapid development of China’s economy, China’s enterprises are also growing, in the process of the application of information technology in the development of enterprises play a role can not be replaced. At the present stage of China’s energy demand is rigid growth, resource and environmental constraints increasingly enhanced. Therefore, enterprises to use the latest information technology, to enhance the core competitiveness, sustainable development is placed in front of domestic enterprises is an urgent task. At first, this paper analyzes the since the “Twelfth Five Year Plan”of China’s information environment construction and the development of the information technology in, summarizes the current situation of the application of enterprise informatization in China, followed by an analysis of the China enterprise information construction and application of the process obtained achievements and existing problems, finally, according to the domestic and foreign experience, for the future domestic enterprises through information construction, the application of information technology to help achieve the enterprise green development to make the contribution is prospected.

Keywords: Enterprise Information；Green Development; Internet of Things; Cloud Computing; Big Data

8　Report of Chinese Enterprise Green Development Policy

　　【Zhu Guanghui, Zhang Zhizhong, Su Rui and Cao Meiyu】／166

Abstract: With the development of industrialization and urbanization process accelerated, China as a role of the world’s first manufacturing country, has the problem of the increasingly serious environmental pollution and destruction. Enterprise as the basic unit of social and economic activities, the source of environmental pollution , energy conservation and emissions reduction, which must be responsibility to improve the ecological environment. This paper analyses the background which the development of the Chinese enterprises to implement green policy, the experience of foreign enterprises to implement green development, and the China’s macro policy supports the development of different types of enterprise green and the practice of enterprise green development. The writer attempts to subtly revealed thought-provoking social phenomenons: China in promoting enterprise green development exists in the legal system is not matched, imperfect incentive mechanism, the supervision mechanism is out of sound. The last but not least, constructed the“beautiful China”needs to be build perfect the policy system to promote the Chinese enterprise green development.

Keywords: Chinese Enterprise; Green Development; Green Policy; Energy Conservation and Emissions Reduction

9　Green Culture Construction in Chinese Enterprises【Li Guoqing】／208

Abstract: The green culture in corporations is an important aspect of environmental values and behavioral norms of enterprises. It embodies corporate value and social responsibility. Since 2007, China established the sustainability strategy of ecological civilization construction. Many enterprises are gradually accepting the new concepts of green low-carbon development, the culture of conservation, ecological technological transformation, as well as building the green culture in the communities. The enterprises use the green culture to enhance energy saving and emission reduction during production, encourage the low-carbon consumption in administration, and fulfill their social responsibilities in their participation in the local environmental public welfare activities consciously to. At present, China’s green culture is still in the formative stage, and it is only fully embraced by some listed companies. With the establishment of legal consciousness of environmental issues and the enhancement of consciousness of green development, the green culture will become an important part of corporate culture, and then enable the enterprises to set up a good image of green, integrity, and civilization.

Keywords: The Corporate Green Culture; The Culture of Conservation; Ecological Culture; The Credit Culture; The Public Welfare Culture

Ⅲ　Cases

10　Haier Group, Creating a New Green Life Together with You:

　　The Green Development of Qingdao Haier【Chai Jiqiang】／227

Abstract: Haier Group ranks in the top three of the white goods producers in China. Its marketing network, logistics network and service network cover almost every place of Chinese city communities and rural markets. Haier, as the first brand of global white goods industry, is always taking social responsibilities and guiding the industry to realize green and sustainable development under the principle of “strive for protection in the process of development and strive for development in the process of protection”. Haier Group accelerates the implementation of the forced mechanism of transferring the mode and adjusting the structure, optimizes the structure of green industry, promotes the combination of management and innovation and infuses the green concept into enterprise development strategy and enterprise culture. Paying attention to the details and adhering to the principle of low-carbon and energy-saving, Haier Group is guiding the development tendency of global household appliances by creative research and development of green products and is making efforts to promote green, sustainable and low-carbon development.

Keywords: Haier; Social Responsibility；Enterprise Culture；Green Concept

11　The Creation of “Chinese Green Industrial Park”by Wuliangye; Group

　　【Zhou Yongkui, Li Hong and Su Chang】／248

Abstract: Wuliangye Group is a dazzling pearl fell in the green city of Yibin. Wuliangye Group has developed into a “one industrybased, pluralistic development” business group after many years of hard work. The company has not only achieved rapid growth depending on the business development, but also established an energy and environmental management system. Wuliangye Group focuses on the green development in the process of resource integration, sets an example on the practice of the concept of ecological civilization and brings forth new ideas on the circular economy. Wuliangye Group is becoming the Chinese wine king and making unique contribution to the sustainable development of Yibin.

Keywords: Wuliangye; Green Development；Circular Economy