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At present, the global economy is still in a slow recovery period. The economic situation of different countries remains in disequilibrium. The global economy is in a new round of deep adjustment and the future of economic prospects is not clear. In short term, this situation will be a big challenge to China’s economy and trade. In the long-term, it puts forward higher requirements for China’s strategic decision-making, which will deeply affect China’s position in the international division of labor. From a domestic perspective, China’s economic development is facing unprecedented complex situation, demonstrates some new conditions and situations. China’s economic development has entered the period of lower economic growth rate, the period of structural adjustment and the period of digestion the previous policy stimulus. This three periods have demonstrated China’s economy’s “new normal” situation. Understanding of the “new normal”, making adaption to the “new normal” and transforming into the “new normal” is the future of China’s economic development direction. At the same time, in response to the new pattern of the global economic situation, Chairmen Xi Jinping proposed to build the Silk Road Economic belt and the twenty-first Century Maritime Silk Road (referred to as the one belt and one road). This strategic vision has become a powerful driving force that builds China’s new pattern of opening up and leads China’s economy merged into the world.

Multi-National Corporation (MNC) is an important force in China’s economic development. It is also the main entity of China’s foreign investment and participation in the global competition. At present, a lot of large and powerful MNC have been grown up in China. In 2014, there are 100 Chinese corporations has selected in the Fortune 500 list, which number is just smaller than United States. However, compared with the world class multi-national corporation, Chinese MNC is “big but not strong”, which means that the core competitive advantage is not prominent. They lack popular brand that has a strong impact and their visibility in the global competitiveness is still low. Under the new situation of domestic and international economy, especially in China’s implementation of the “one belt & one road” national strategy, there is an urgent need to accelerate the construction of Chinese multi-national corporation, build famous brand, enhance the ability of scientific and technological innovation and the ability to resist risk, improve the international competitiveness of Chinese MNC.

Combined with the new stage of the profound changes in the domestic and international economic situation, use “the international headquarters competitiveness of Chinese Multi-national Corporation” as the theme, Annual Report on China’s Headquarters Economy (2014-2015) conducts a comprehensive systematic research. The book is divided into three major parts, the general report, the evaluation report and the special reports.

General Report conducts research of the new features and trends of global multi-national corporation geographic layout. Using 2014 Forbes global enterprise 2000 as a sample, we compared China’s multi-national corporation with MNC in United States, Japan, European Union and other developed countries from the aspects of general management, multinational operation, research and development and brand influence, etc., This report analyzes the weakness of Chinese multi-national corporations and proposes methods and solutions for Chinese MNC to enhance their competitiveness in global market.

Based on the latest research results of the headquarters economy theory, evaluation report proposes an index system, which is composed of 50 levels and three indicators. Using the 2013 China Urban Statistics, this index evaluates ranks and analyzes headquarters economic development capability of China’s 35 main urban cities. Also, this report gives a profound evaluation of the top ten cities, which are superior in the headquarters economy development.

Based on the research subject of this book, special reports focus on the research of following perspectives: regional spatial structure evolution, comparison of headquarters economy district, development strategy of headquarters economy, improvement of MNC innovation capability and other issues.