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    With the advance of the “One Belt, One Road” strategies, the increasingly globalized brand construction of Chinese enterprises has entered into a new stage. The problem of Chinese brands’ international communication has become the focus of government, industry and academia, therefore, Annual Report on the Development of China’s international communication (2015) focuses on the topic of international communication of Chinese brands. Nearly 20 renowned experts from both industry and academia analyzed the current situation, the existing problems and the developing trend of Chinese brands’ international communication in the four main parts including the general report, the praxis part, the focus part and the overseas part. They take close attention on the history, experience, lessons and strategies of several Chinese enterprises on their brands’ international communication, like Sinopec, China Southern Locomotive, China Unicom, Ali, Huawei, Haier, Xiaomi and others. Also, experts theoretically discuss Chinese enterprises’ brands and the construction of their international image, the idea, channel and mode of communication, especially explores the brand’s internationalization issue of both the central enterprises and the emerging communication enterprises. Finally, they cover the analysis of China-ASEAN Expo and other external brand communication activities, then analyze the brand communication strategy of overseas enterprises including Russia Today, New York Times and others.