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By:Hu Zhengrong
Publisher:Social Sciences Academic Press
ISBN:978-7-5097-8314-6
Publication Date:2015-11-01
Language:Chinese
With the theme of “socialized production and marketing”,Annual Report on the Development of Global Media (2015) analyzes media development of the world’s major countries and regions from the year 2014 to 2015 in three major parts (general report, country introduction and the focus). General report analyzes the development of global information and communication from four levels including the overall looks of global communication industry, communication behaviors, socialized communication and news consumption. The country introduction separately combed and analyzed the development of media market in China, U.S., Japan, UK, France, South Korea, Russia and India from 2013 to 2014 from three levels: general developing situation, industry and market structures and developing trends. The focus part discusses global audio-visual new media, cable TV boxes, transformation of traditional TV and other problems from the perspective of socialized communication and its influence.