Contents

Ⅰ　General Report

1　The Situation and the Developing Path of the Integration of Culture and Technology

　　in the Era of “Internet+”

　　—A Case Study of Digital Museum【Li Fengliang, Hu Penglin】／001

Abstract: Technology promotes the development of cultural industries, besides this, Internet and Information technology envoke the revolution of emerging industries. Culture and technology industries went through great changes under the background of “Internet+” last year. Some relevant industries, such as movies, animations, games, radio and television, network audiovisual industry and digital publishing have realized significant development on the support of mobile internet, internet of things technology and cloud computing, in addition, on the support of the convergence among the networks of television, telephone and broadband. So far, we think culture and technology industry should focus its eyes on three aspects to embrace greater development. First, to explore the new mode of culture information dissemination by placing “Internet+” as platform. Second, to explore the new mode of the integration of culture and technology by placing “Culture+” as core.Third, to explore the new mode of the innovation of culture and technology by placing “Technology+” as driving power.

 Keywords: “Internet+”; the Integration of Culture and Technology; Fusion;Developing Path

Ⅱ　Theoretical Frontiers

2　Integrated Innovation: the Nature of Cultural Industries and the Integration of Science and

　　Technology【Li Yan, Hu Hongbin】／019

Abstract: The development of cultural industries and the progress of science and technology complement each other. As the process of industrialization, the replication technology provides technical support for copy of content and large scale production, which has made the integration of traditional industry and cultural industry. As the representative of the modern science and technology, “digitalization” and “networked” which has deconstruct the simple corresponding mode of replication technology and cultural production, and realized the comprehensive integration of content carrier, communication, acceptance and re-innovation, broke the separation state of creation, content replication, acceptance and consumption in space and time, and realized the unity of cultural production, dissemination and acceptance, a new culture service platform based on digitalization and network has emerged. The integration of cultural industry and technology is essentially a mode of innovation in modern technology and culture and economic integration. To comprehend the fusion innovation of modern technology and culture, we can not only focus on the characteristics of specific characterization and new forms of modern technology, but also need to do systematically and dynamically investigate, from content production, content carrier, content spread and content consumption.

 Keywords:Integration Innovation；Cultural Industries；Science and Technology；Integration

3　Creative Clustering in the Age of Mobile Network and Digitalization【Desmond Hui】／032

Abstract: This paper aims to discuss the status and significance of cultural and creative clustering in the mobile Internet era. The author was commissioned by the Hong Kong government to conduct mapping studies of creative clusters in Hong Kong. Using Geographical Information System (GIS), the creative establishments across Hong Kong have been thoroughly analyzed with sampled questionnaire survey. The research findings reflect the clustering and distribution of creative companies in Hong Kong in the era of mobile internet,which are both revelatory and significant to the development of cultural and creative industries.

 Keywords: Mobile Internet; Creative Cluster; Cultural and Creative Industry

4　The Cultural and Pedagogical Issues of New Media and the Humanities【Erik Champion】／045

Abstract: The computer paradigm is giving way to the mobile Internet paradigm (Gartner; Lunden; Anthony). Always on, always connected, always linked, always beeping, and always being triggered. Increased mobility suggests lighter and yet more powerful devices, greater contextualization and improved personalization. So what are the implications for cultural experiences in digital worlds?

Unfortunately, in my area of research, virtual heritage (games and virtual reality applied in the services of cultural heritage), the development of technology for the transmission of cultural knowledge in a virtual world is arguably still at a primitive stage. Ideally, digital cultural innovation in this field develops in parallel with technological innovation but projects and commercial applications so far show either a lack of technical flexibility or a paucity of rich cultural interaction and thematic appropriateness. Despite this dour criticism, The writer will put forward suggestion for how a creative and explorative fusion of new media, the mobile internet, and the entertainment industry could offer new and exciting but so far unrealized opportunities for virtual heritage both in terms of the public and in terms of the classroom.

Keywords: Convergence Culture; Innovation; Technology; Collective Intelligence; Mobile Internet; Gamification; Digital Heritage

5　Creative Cities as Cultural Brands【John Hartley】／063

Abstract: What makes a creative city; and how will people know? It is not simply power or trade (“world cities” are not the same as creative cities). It is not simply culture (which can be a relic of past heritage). It is not simply the presence of creative and cultural industries (cities need creative scenes and citizens as well as employment). Of course, cities need creative populations, with a mixture of productive skills and consumer demand, using digital media and social networks, to stimulate innovation, experiment and diversity. This paper isolates some of the different systems and values that must meet and clash productively to ensure creative innovation in a globally competitive city. Drawing on research for a new Creative City Index developed in Australia, the paper shows how creative clusters, services and citizens can give a city a competitive edge. Using such a tool, cities of any size can assess their creative enterprise and develop policies and practices to improve their reputation as a “cultural brand.”

 Keywords: Cultural Brands; Creative Cities; Digital Media; Social Networks; Creative Clusters

6　The Integration of Culture and Science: The Existence of Creation and Reconstruction of

　　Life World【Li Ping, Yang Guodong】／083

Abstract: rooted in the contemporary daily life product of material and spirit, technology and the arts,culture and science and technology mastered product, which has a new connotation and function.Daily product of penetration into all aspects of social life, becoming a full range presents the value and significance of contemporary cultural and creative node vector production life life existence;continue to promote and realize the product for gene ontology of life world, to rebuild products forcommunication tool life social integration, the product of the first world’s globalexpansion. Products-existence move and rebuild a constantly stretching, increasingly large, vibrant life world.

 Keywords: Cultural Integration of Science and Technology; Cultural and Creative Industries; The Product; The Existence of the Product; The World of Life Reconstruction

Ⅲ　Industry Observation

7　Integration and Innovation of Culture Industry in Background of Mobile Internet

　　【Hua Jian】／096

Abstract: In background of mobile internet, culture industry is innovating and integrated with related the relevant industries. The key lies in renewing cultural industry chain and gathering more excellent resources; expanding cultural services market to create more cultural value for manufacturing industry; promoting the cooperation between culture industry and financial sector to build new culture industrial clusters; developing platform economic and new form of cultural industry park.

Keywords: Mobile Internet; Culture Industry; Integration and Innovation

8　The Impact of Internet Crowdfunding on the Development of Chinese Music Industry

　　Background of Mobile Internet【Huang Yonglin, Zhu Yayang】／110

Abstract: With rapid development of Internet technology, we have witnessed the radical changes from Web 1.0 era to Web 2.0, which enable users to gernerate content and interact with webpages online, a shift from conventional model. Hence the phenomenon of crowfunding arises at this historic moment. Different from traditional financing model, crowdfunding is an outcome of development in fundraising business activities under an Internet context. Crowfunding provides a new school of thoughts in terms of financing model for cultural industry, organically combining cultural industry with the development of Internet. This paper will introduce and explain and the concept of crowdfunding by analyzing some overseas classic crowdfunding cases. Besides, it takes music crowdfunding as the research subject. Take the example of a developed music crowdfunding websites called Musikid, we analyzed the profound influences that crowdfunding model brought about to audiences(fans), musicians and the music industry etc. Meanwhile, we make comparisons among some mature foreign music crowdfunding models and take a deeper look into the localization of Chinese music crowdfunding. At the end, this paper will also look towards the future development and potential of music crowdfunding model.

Keywords: Crowd Funding; Business Model; China; Music Industry; Audience;Plat

9　The Integrated Model on the Intention to Accept Cultural Technology Products:

　　Evidence from E-book Readers【Zhou Zhimin, Wang Qiang】／128

Abstract: How are cultural technology products, a new emerging product type, accepted by consumers?By integrating the TAM, TRA, and TTF models, the research builds a conceptual model to describe the formation mechanism of the acceptance of cultural technology products. The paper then uses the case of e-book readers to analyze the components of the integrated model. Combining the advantages of three theoretical models, this integrated model fully elaborates that the acceptance of cultural technology products is influenced by perceived usefulness, perceived ease to use, task-technology fit, and subjective norm. The integrated model provides a comprehensive explanation for understanding why cultural technology products are accepted in theory, and brings some advices for the innovation of cultural technology products in practice.

Keywords: Cultural Technology Products; the Integration of Culture and Technology; the Intention to Accept New Products; the Integrated Model

10　A study on Internationalization Strategies of Chinese Online Game Industry

　　【Fu Wenhui, Nan Yonghao】／140

Abstract: Foreign market entry motivation and entry mode choice of the game industry are more diverse than those of traditional manufacturing or service industries due to the close interaction between itssub-industries: hard-service (game title development) and soft-service (game publishing) industries (Erramilli and Rao, 1990). This study analyzes the relationship between entry motivation and entry mode choice of Chinese game firms in the global market. By investigating 10 game firms that have had business in more than one foreign market, we find out that for the hard-service sector, choice of entry modes depends on the motivation of either exploiting a firm’s core competenceor augmenting its weak assets.Findings of this study can be applied to other cultural and knowledge-intensive industries especially where the integration between hard-service and soft-service factors constitute core competence of the industry value chain.

Keywords: Chinese Game Industry; Entry Motivation; Entry Mode Choice; Exploration; Hard Service; Soft Service

11　Integration Research on Mobile-Internet-Things Technology in the Development of Cultural

　　Industry Business Model【Li Tong, Cheng Yuliang】／156

Abstract: Culture as a commodity is the result of the development of science and technology. Culture becoming a pillar industry is the result of the progress of cultural and science & technology depth integration. Culture as a pillar industry is not more than ten years in developed countries. It is nearly 2 years in China. Culture becoming a pillar industry is determined the particularity of cultural reproduction. The development of MITs (Mobile-Internet-Things) technology is promoting the development of cultural products to the breadth and depth. There are some problems in the integration development in China. Such as the strength and depth of the integration is not enough with the impression of old wine in new bottles. Due to the hot development of MITs, pure technical way to run a culture company, imitation of foreign product, financing and burning money, don’t understand the specific business environment only to talk about users are very popular. The results were mostly found that the companies are without profit pattern and profit hopeless, and so on. Business model is the synthesis of enterprise culture and the operation. It will be including both strategy and tactics, but not limited. It is not only with universality but also an unique personality. This article will want to explore the mobile Internet technology to change cultural reproduction way. And culture enterprise sustainable profitability and other issues will be discussed under the background of mobile Internet. Finally, some suggestions will be put forward.

Keywords: Mobile Internet; Cultural Industry; Business Model

12　“Internet +” Era Performing Arts Market Trend Analysis【Bao Jing】／171

Abstract: In the “Internet +” era, the Internet and traditional industries launched a wide-ranging cooperation, people’s daily production and life has been greatly improved. As one of the traditional industries, the performing arts industry has also deeply cooperated with the internet.At present, it is necessary to learn how to use the internet platform, expand the growing space of art,combine with the Internet technology, and achieve the goal of performing arts revenue. This paper analyzed the status quo of China’s performing arts market, set up a practical vision of the future performing arts market insuch“Internet +” era.Such as the use of big data technologies for targeting audience segmentation, designing box office channel, developing performance value, stretching extension path, changing people’s inherent cultural consumption patterns. On the base of consolidating the existing performing arts market, We should develop a new profit model to improve the entertainment industry’s anti-risk ability, and to achieve the market transformation and industrial promotion keeping up with the Internet technology trends.

Keywords: Internet; Performing Arts Market; Big Data; Market Trend

13　Research on Creative Industry Parks’ Spatial Evolution and Urban Space Reconstruction

　　in Shenzhen【Duan Jie, Zhu Liping】／178

Abstract: Since the new century, creative industry has become a new engine for the city development with the wave of globalization and the rapid development of knowledge economy to promote the economic, cultural and social transformation. Creative economy and Urban economy interacts each other, creative space and urban space promotes each other. Creative industry park evolution relevants to the transformation of urban spatial structure; how to optimize the transformation of urban space with the help of creative industry park evolution and how to use urban spatial reconstruction to promote the development of creative industry have become hot spots in academic. Shenzhen is the first city in China that awarded the title of “the capital of design”. The creative industry develops rapidly, the spatial agglomeration of creative industry parks becomes more and more obvious. In this paper, from the breakthrough point of the evolutionary economic geography theory, deeply discusses the interactive relationship between creative industry park evolution and the transformation of urban spatial structure. First of all, this paper describes the current development situation of creative industry in Shenzhen in terms of its development scale, the degree of concentration and environment, qualitatively analyzes the spatial evolution procession of creative industry parks; then with further analysis of the maps, it summarizes the features of space distribution, concludes models of creative industry parks’ spatial expansion and organizational models; finally, it qualitatively analyzes the relationship between Shenzhen creative industry park evolution and the urban spatial reconstruction from the view of economic, social, cultural and transportation and offers some suggestions to promote the development of creative industry clusters.

Keywords: Creative Industry Park; Urban space; Spatial Evolution, Spatial Reconstruction，Shenzhen

Ⅳ　Practical Frontier

14　The Analysis of Formation Mechanism for Digital Public Cultural Service under the Background

　　of Mobile Interconnection【Bai Guoqing, Xu Liyong, Li Su and Li Wei】／205

Abstract: Modern technology gives new vitality to traditional culture. The digitalization of public cultural facilities, such as digital museums, digital libraries and digital galleries, makes the static culture alive and brings the “breathing culture” to the world by Internet. In addition, it also brings new public experience for people. Mobile public cultural facilities are the expansion of digital public cultural services and the application of advanced mobile communication technology in the field of public cultural services. Mobile public cultural facilities not only reflect the high degree of integration of culture and technology, but also realize the transplantation from traditional function to the mobile Internet field. This paper used the analysis of digital museum as an example. Firstly，we explored the formation mechanism and existing problems for digital public cultural service system. Secondly, we found the main problems. Finally, we put forward to suggestions.

Keywords: Mobile Internet; Public Cultural Service; Digital Museum; Formation Mechanism

15　Spatial Turn on the Studies of Converging Arts,Culture and Technologies

　　【Li Leilei, Philippe Kern】／214

Abstract: By reviewing different perspectives of discussing cultural and technology, this paper finds that there are a lot of studies taking the economic perspective to explore how to help traditional industries transforming or upgrading by converging culture and technology. The business model and the related policy promotions seem to be the main focus. At the meantime, the discussions on big data and smart city or digital city which have been developed and popularized just in recent years in China take the perspective of emphasizing new technology. This paper attempts to propose a new perspective studying issues on the convergence of culture, art and technology beyond economic and technological perspectives. This new perspective is termed as spatial perspective arguing that discussions on how to merge culture and new technologies should be based on the question of how to improve the quality of life in urban as well as rural spaces. The spatial turn in particular emphasizes the role of arts and technologies in urban spaces. This spatial perspective helps to eliminate the gap between the economic perspective dominated by people in studying cultural/creative economy or cultural policy, and the technology perspective dominated by people in ICT and big data sphere. Based on some examples mostly from European countries showing the connections of arts,technology and urban spaces, this paper argues that the urban innovations of arts and technologies and their applications and practices in urban spaces are benefit to the development of humanistic urbanization which is much more different from the old model of neoliberal urbanization. The smart city is therefore more likely to be developed towards ahumanistic smart city. The authors of this paper discusses those issues related to arts,technologies and urban spaces and their connections and implications on the issues of new model of urbanization and the conceptualization of humanistic smart city in general.

Keywords: Convergence of Arts; Culture and Technology; Humanistic Smart City; Spatial Turn; Urban Innovations; Urban Space

16　Integrating Mobile Phone Selfies in TV Entertainment【Wu Mei, Li Jing】／225

Abstract: How to innovate the innovative quality of TV entertainment plays a key role at the age of variety shows since their attractiveness has dwindled down, even disappeared. Mobile phones, as the 5th media, besides newspaper, radio, TV and Internet, with its characteristics of mobility, interactivity, universality, grassroots, etc, have attract attention of TV program producers. The use of mobile phone and associate applications is increasingly integrated into the TV programs. It is a big challenge to TV entertainment producers in regard to the issue of how to explore the mobile phone’s potentials as new media, integrate them with traditional programs and develop new kinds of variety shows. This paper attempts to introduce and analyze the new style of applying mobile phone self shots into TV entertainment through a case study of Macao OpenMic. It is expected to provide some new ideas about how to integrate the new media and TV entertainment in respond to the dilemma of homogeneity of TV entertainment in mainland China.

Keywords: TV Reality Shows; Selfies; Self Shots; WeChat, Macao OpenMic

17　Intelligent Designdevelopsthe Cultural “heart” Business Opportunities【Chen Jun】／237

Abstract: In the age of Internet, The process of“human differentiation”in times of industrialization what began to reverse.The digital 3D printing technology were allows designers whom freed from tedious work of skills, and to establish the central role of human again and bring about the process of designers’ individual empowerment as well as to Strengthen “design of innovative”. Which to evolution production to a “consumer-centric” and“custom times”including social and cultural products in the“Internet +”wide background of conceptual.The intelligent Design began to breakthrough design of sensibility of field in previous, according to the analysis of considerable data of“consumers”internal demand were to achieve “precision design”. The people “All wishes come true” has become an indisputable fact.The person who caught the “mind” of consumers.who seize the opportunity of businessin future.

Keywords: Custom Times 3D Printing Economic Data; Accurate Design

18　Problems and Solution of Reading for “All the People” is in “the Big Data Context”

　　【Han Han】／251

Abstract: 2014 is a turning year of the Big Data effected cultural industry in China. As the weathercock of Reading for All the People, checkout ranking chart of public library reported the effect of ideology changing and new communication styles for Reading for All the People, that were changed by modern communication technology in the Big Data context. Sutcliffe study shows, vulgar Cyber literature is mainstream in checkout ranking chart but humanity reading was desolate. we have created a new situation for the Big Data time trending by responding positively, find the problems of Reading for All the People and its solution, and make public library a platform for promote the correct orientation for public opinion and guide the new fashion of Reading for All the People.

Keywords: Reading for All the People; Big Data; Public Library

19　Science and Technology make the Museum Serve Better for the Public【Ma Xianjun】／261

Abstract: The process of the contemporary Chinese museum enterprise rapid development and constantly meet the demand of public spirit culture is simultaneous with the process of modern science and technology integrating into museum gradually.This convergence has made China museum appear the following trends:going digital，dynamic display quantity in the exhibition increasing，cultural transmission diversifying，service mode intellectualizing.As a result，the quality of cultural products promoting，level of public cultural services progressing，the development of Chinese museum has entered a new historical period.In this background，the National Museum of China sets up the service concept of science and technology，improves the service consciousness of science and technology，actively introduce modern means of science and technology，constantly improve the level of public service and cultural transmission efficiency，bring more convenience and better enjoy for the public，demonstrated the power and magic of science and technology.

Keywords: Science and Technology; Service; Public; Museum

Ⅴ　Development Polices

20　The Design Strategy Research of Smart Creative Community Under the Design and

　　Technology Integration Perspective【Zheng Yangshuo】／278

Abstract: In this paper,taking design smart creative community as the research target,based on design and technology integration perspective,combined with Information interaction design theory,aims to innovative design strategies research and provide a reference for the design of future smart creative community.Creative community can not only bridge the social dislocation of past civilizations,user needs and the creative design,It is also an epitome and symbol of open innovation community.As a practice environment of building future smart city,Creative community should take people’s demands and emotional appeal as the core of future social innovation,with design to balance the relationships.This paper will promote the idea of perception, interaction and product of creative solutions,leading the future of design innovation, technology innovation and cultural innovation.

Keywords: Design and Technology Integration; Smart Creative Community; Design Strategies; Creative Value

21　Study on the Supportive Policy of Cultural and Technological Mergence

　　【Cui Shijuan, Lin Xiuni】／289

Abstract: Since twenty-first Century, cultural and technological mergence has gradually become a core of the development strategy about cultural industry of our country. Along the way, the mergence of culture and technology can not do without the support of policy. In recent years, cultural and technological mergence is developing rapidly with a series of policy from country to province. We can discover that a system of supportive policy about cultural and technological mergence has been formed which covers an area from country to province and consists of policy about elements of mergence and construction of bases on cultural industry. However, we can also find out some problems needed to be solved about the system of policy through the analysis of mergence mechanism and the reality about cultural and technological mergence.

Keywords: Culture and Technology; Mergence; Mechanism; Supportive Policy; Situation; Recommendation

22　The Strategy Research of Finance Support for Integration Innovation of Culture and

　　Technology【Wang Li, Chen Nengjun】／307

Abstract: The integration of culture and technology is helpful to improve the independent innovation capacity of cultural industry. it will enhance cultural industry’s competiveness, and also provide new cultural concept for technology innovation. It will promote the adjustment and upgrading of traditional industry structure. Finance’s development will support the integration of culture and technology.Finance has an important impact on the integration of culture and technology. This paper makes use of the data between 1995 and 2013 which are culture, technology and finance to establish the empirical model. Firstly, this paper examines the empirical relationship between culture and finance, then the relationship between technology and finance. The result is that finance has positive impacts on culture and technology. Secondly, this paper investigates the finance’s influence on the integration of culture and technology. The result shows that finance’s development promotes the integration innovation of culture and technology. According to the empirical results, we put forward some corresponding policy suggestions.

Keywords: Culture; Technology; Innovation; Finance

23　Research on the Innovation and Development of Cultural Media Industry under the

　　background of Integration of Cultural Science and Technology【Wang Yi, Bi Ying】／319

Abstract: The media industry is developing rapidly all over the world, which indicates the broad market prospects and industrial competitiveness. The rapid development of cultural media industry has become a new economic growth point of China’s economy. Based on the background of the era of big data and technological integration, the comprehensive strength of cultural media industry and current development trend are selected as key factors and analysis the comparison among cultural listed media company. According to the combination of factor analysis and cluster analysis, the comprehensive strength evaluation system of the cultural media listed companies is constructed. In addition, the trend of development is analyzed.

This paper utilizes multivariate statistical method, and carries out the factor analysis of 14 key financial indicators for 39 listed companies in 2013 of the China’s cultural media industry. Four common factors are extracted as: company scale merit factor, company profitability ability factor, company solvency factor, and company asset growth ability factor. According to the scores of each factor, this study calculates the comprehensive score ranking and other factor score ranking of the 39 listed companies, the obtained results are analyzed in details. In addition, the cluster analysis is conducted according to the listed companies’ comprehensive scores, the 39 companies can be divided into four categories, and each category is performed in deep analysis. Finally, this paper puts forward corresponding conclusions and recommendations.

Keywords: Culture Media; Factor Analysis; Cluster Analysis; Comprehensive Strength Evaluation

24　Present Situation and Problem Research of Cultural and Creative Industries Crowd-funding

　　under the Background of “Internet Plus”【Zhu Fang】／334

Abstract: The “internet plus ” has provided an important background for the nation’s economic growth, it also plays a significant role in the studies and development of the cultural and creative industries. There are groups of organizations that crowding-funds for different purposes and outcomes have been tightly connected with the internet since they appeared in the market. In recent years, those organizations have been developing rapidly. Among all the projects that those groups are participating in, most of them are from the cultural and creative industries. At the same time, the amount of money that being raised by them have reached more than half of the whole fundraisers. This article will illustrate the phenomenon of the “internet plus” and the development of the online financing, and with which, I will present a profound analysis on the current situation of the development of the cultural and creative industries crowd-funding. Furthermore, I will discuss the main existed issues and their causes individually. For instance, the mechanism of management of the platforms in those industries, and their possible sustainable development. Lastly, I will provide the ideas for the development and solutions to those issues.

Keywords: Internet Plus; Cultural and Creative Industries Crowd-Funding; Crowd-Funding Pattern

25　The Smart Guide To Creative Spill-overs

　　【written by（Brussels,Belgium）KEA European Affairs translated by Li Jingshuang】／345

Abstract: Creativity comes from the combination of ability and environment. It relates to the capacity of people to think with imagination and challenge the existing. This aptitude is characterised by unpredictability, divergent thinking combining cognitive elements with the expression of human senses and emotions. In combination, both context and place are important elements in the emergence of creativity. As a result cities provide an ideal environment conducive to the expression of creative abilities. They provide the“container” of creative expression.

Without creativity there would not be music, poetry, paintings, literature and all activities associated with art, culture and creative industries (CCIs). Creativity contributes to the making of culture. In turn culture, art and creative talents are a powerful source of creativity and innovation. Culture-based creativity is creativity that finds its source in art, culture and creative industries. This form of creativity is essential in modern economies driven by differentiation, meanings, ethical or aesthetic values beyond products’ functionalities.

The Smart Guide (the Guide) considers new ways to look at art and culture to explore the contribution of the latter to economic and social changes. It expresses the idea that art and culture are essential resources for innovation. These resources can be mined everywhere. The more they are localised, the more valuable they are as the expression of (much in demand) singularities. Cities are the ideal places to foster creative interactions and enable the experimentation that drives innovation. The guide is clearly a practical manifesto for a wider usage of art, culture and creative industries in economic and social development.

Keywords: Spill-overs;Culture and Creative Industries (CCIs);Creative Mediators

Ⅵ　Appendix

26　An Investigation Survey for “the Second Batch National Demonstration Bases for the Fusion

　　of Culture, Science and Technology”【The Second Batch of the Integration of Culture and

　　Technology Demonstration Base Research Group】／360

Abstract: The department of Science and Technology of MCPRC(Ministry of Culture of the People’s Republic of China) organized an investigation for “the second batch National Demonstration Bases for the Fusion of Culture, Science and Technology (NDB-FCST)” in early 2014. The investigation last for seven months. The investigation group concluded the characteristics, advantages, success experience, weaknesses and problems of the second batch NDB-FCST bases comparing with the first batch NDB-FCST bases. At last, the corresponding policy recommendations are given in order to promote NDB-FCST development.

Keywords: The Fusion of Culture,Science and Technology (FCST); National Demonstration Base for the Fusion of Culture, Science and Technology(NDB-FCST);Public Policy; Cultural Policy

27　Chronicle of Events of the Innoration on the Fusion of Cultutre, Science and Technology

　　in 2014【Hu Penglin, Wang Qing】／372