Contents
Ⅰ General Report
1 Calm Consideration about Development of Sports Industry／001
1. Wind Vane of Sport Reform: the Separation between CFA and the Center／003
2. Sports Competition Industry and the Internet ／007
3. Sports Stadiums Industry and the Internet／008
4. Sporting Goods Industry and the Internet／009
5. Sports Fitness Industry and the Internet／010
6. Sports Media Industry and the Internet／011
7. Sports Industry is the Important Part of Culture Industry, No Capital, No Sports／013
8. Local Power, Push the Sport Industry／016
9. Summary／019
Abstract: At the end of 2014, the State Council issued Opinion on Strengthening the Development of sports industry and Promoting sports consumption (No.46 document)，which pushed Chinese sports industry into an actual stage of comprehensive development. Athletic industry, website industry, land agent and financial industry rushed to sports area. Policy guiding also making sports industry a hot property. Instantly, sports industry has become the fad of all businesses. Capital and money rushed into sports area. However, what can we do after the craze has become a popular issue. Based on this, the report tries to arrange the prosperous situation through dissecting hot phenomenon, in order to provide sports industry some references and learning
Keywords: No.46 Document; Football Reform; Internet Plus; Local Sports Industry
Ⅱ Industry Reports
2 Analysis of the Structure of Chinese Sports Competition Industry in 2011／020
Abstract: The study on China sporting events in examined 1616 events on Chinese mainland (among which 372 are international events, and 1244 are domastic events), and systematically described the development of China sporting events.1616 sporting events were characterized by 5 aspects, including the types, disciplines, timing, locations, and venues of sporting events. The study discussed the different characteristics toward the types, timing, locations, and venues of sporting events. The study analyzed the relations between the host of sporting events and the economic development, market size and sports development, and conducted an in-depth analysis of the factors influencing on the host of sporting events.
Keywords: Sporting Event; Discipline; Distribution
3 The Pattern and Market Prospect of Sporting Goods Industry／076
Abstract: Sports goods industry, which has suffered a four-year decline, has finally come back to life in 2014. And it also made new progresses on the way to innovation and standardization. Firstly, the thesis sketches the new development of sports goods in the whole world. Then the thesis analyzed the operation situation of sports goods since 2013. Afterwards, it explores the structure of sports goods market from economic data, deeply analyzed the progress to standardization and further elaborated the way to innovation. Finally, the thesis forecasted the future trend of our sports goods.
Keywords: Sports Goods Industry; Innovation; Standardization
4 Utilization of Sport Venues after Beijing Olympic Games／106
Abstract: The study looked at 2009-2012 yearbook of China sports statistical, and carefully read the sixth national sports field survey data, Study on China's new sports venues, sports venues, the expansion of sports venues, the government reduced the naming of sports venues, sports venues and other government aided by in-depth analysis, which behind the Beijing Olympic Games. Studies suggest that: lack of sports venues per capita, Sports venues opening degree is low, single investment subject, Problems in sports field distribution is not reasonable. In view of the problems about sports venues, The path of development is that: continues to increase investment, actively mobilize the sports venues and sports development of regional social capital investment, a reasonable allocation of sports facilities distribution, efforts to increase rural area and western area sports venues, increases sports venues opening degree, makes the school sports venues resource socialization.
Keywords: 2008 Olympic Games; Sports Venues; Development and Utilization
5 Present Situations and Development Trend of Sports Online in China／130
Abstract: Now in China, New Media Age has arrived, video is an important trend in the development of Chinese website. Due to its powerful sensory impact, flexible and diversified methods, sports videos have become the featured product on sports websites. The thesis analyzes and studies the current characteristics of sports online videos, the way sports videos spread and the present situation of the industry. On basis of the study, the thesis makes proposals such as flexible content, bold innovation. The spread methods should aim at mobilization, multi-screen and socialization. It is better for the industry trend to form the topic such as an open and dynamic industry chain. These propositions are offered in hopes of providing consultations for Chinese online videos.
Keywords: Sports; Online Videos; Content; Spread; Industry
Ⅲ Hotspots
6 Marathon Races and Road Running Market／151
Abstract: In recent years, marathon races are in full swing. The number of marathon races shows a dramatic rise. Major reasons that led to the burst of marathon races in national wide are ad follows: the characters of road running, its inclusiveness, openness, the craze of national fitness and the rapid rise of running sport after Beijing Olympic Games, and also that urban administrators and enterprises highly approve the market value of marathon.
With the popular development of marathon races and the rapid rise of running population, running has become a healthy and fashionable lifestyle, behind which lies its promising and potential market.
Keywords: Marathon;Road Running; Market
7 Amateurism, Modern Organization and Commercialization
—The Development and Inspiration of the Western Intercollegiate Athletics／169
Abstract: The research firstly reviews the development of amateurism as the core concept of the Intercollegiate sport in both UK and US, and presents a brief introduction to the two relating modes named BUCS and NCAA. From the following three perspectives namely the joint management between government and society, the commercialization within amateurism, and the co-existence of the eligibility and success, the research discusses the performance of amateurism as the core concept of the western intercollegiate athletics. Furthermore, learnt from the western experience, the research appeals to the Chinese intercollegiate athletics to transform the sport values, rationalize the governing body, and promote the commercialization.
Keywords: Intercollegiate Athletics; Amateurism; Modern Organization; Commercialization
8 Fundamental Solutions to Improve Students’ Physical Health／191
Abstract: Since May 2007, when the Central Committee of the Communist Party of China and the State Council has issued Opinion on Strengthening Juvenile Sports and Building up Juvenile Health (central government〔2007〕No.7, abbr. No.7 document), the whole society has pay unprecedented emphasis on students’ physical health. However,until 2104, seven years have passed away, there still shows no obvious improvements. Why students’ physical health has not been obviously improved although the state has attached importance to it and issued enough countermeasures? The author studies deeply about the question from educational mechanism, sports concepts and so on.
Keywords: Students’ Physical Health; Campus Sports; PE Middle School Entrance Exam; PE College Entrance Exam
Ⅳ Local Report
9 Pageant for Grassroots—Wancun Basketball Match of Guangxi／203
Abstract: Guangxi Ten-thousand Villages Basketball Games (GXTVBG) is an ultra-large-scale mass sporting event which is held every two years since 2006. GXTVBG is a sporting event with unique positioning, popular discipline, special players and broad range.
The administrative organization and management from Guangxi Zhuang Autonomous Region Bureau of Sports and the support from the spontaneous basketball match are two mainstays of GXTVBG.
It’s necessary to standardize operation and management in vast range of GXTVBG. Keep adding extra dimension for receiving lots of publicity. And integrate cultural and sports activities into an important village festival, extending the influence of the event through social media.
Keywords: Villager Basketball; Guangxi; Sports for All
As China’s only continuous annual report in the field of reports, this Sports Blue Book using a range of research methods, eg: literature, quantitative analysis, qualitative analysis, case study method, etc. Besides sports events industry, sports goods industry, sports stadium industry and sports medium industry, the other research on the basis of a variety of hot events just around the sports field within the past year, including but not limited to football reform, internet plus, sports investment and financing, game copyrights, road running market and campus sports, further enlarges the extent and depth of the research, lifting it to a new level.
As the sports industry reports, sports events industry and sports goods industry are always integral parts of the report. Through the analysis and interpretation of the events data that can present the development of China’s sports events industry and provide a different kind of research perspectives and dimensions. Sports goods industry, which has suffered a four-year decline, has finally come back to life. And it also made new progresses on the way to innovation and standardization. The report also probes deeply into the present situation of sports venue, which shows that there exist some problems such as deficiency of sports venues per capita, a low degree of opening to the public, a single investor for sports venues and an unreasonable distribution of the venues. In addition, the fights on sports copyright are also heating up. The price for copyright has even made a tenfold rise. Facing the increasingly drastic occasion, how can the sports video accept the expensive copyright cost? The Report focuses on the explosive marathon, and makes relative investigations about the road running market in our country. The Book elaborates in detail on the three characteristics of interscholastic athletics in Britain and America, which are amateur principle, modern organization and business operation. It also proposes some relative strategic suggestions for Chinese university sports. The 8th part pays close attention to the fundamental answer to improve students’ physical fitness. As senior journalists working in front of sports reports, the authors study this issue from educational mechanism, physical education concept and so forth. This year’s Book sets up a chapter about districts and focuses on NBA in rural China—Wancun Basketball Match of Guangxi, which was founded in 2006. The establishment of Wancun Basketball Game is a normalized try in Guangxi non-governmental basketball, which is of great importance in Chinese basketball. It not only promoted the social transition in rural areas and grass-rooted basketball culture, but also cultivated basketball market in China and innovated sports industry.
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