Contents

Ⅰ　General Report

1　General Report of Internet Healthcare Development in 2015／001

　　1.Industry Macro Situation／002

　　2.Industry development Status／004

　　3.Analysis and Observation of the Characteristics of Various Business Models of Internet

　　　Healthcare／019

　　4.The Overall Development Trend and Prospects of Internet Healthcare／022

Abstract: The report is divided into four parts. The first section summarizes the macroeconomic situation of Internet Healthcare in 2015 from the aspects of policies, market, industry, and customer. The second part presents the Internet Healthcare industry development status in 2015, including market development, user analysis, Internet Healthcare enterprise types and distribution, industry investment and financing situation, focus on market competition; the third part summarizes the characteristics of various business model of Internet Healthcare; the fourth part discusses the overall development trend and future prospect of Internet Healthcare. Taken together, in 2015, China Internet Healthcare continues to maintain a rapid and healthy development, further expands its scope of business, products and services tends to further cross-border integrated, with continuous business innovation, competition in different segments becomes fiercer. With continuous market expansion, and increasing complexity of business models, Internet Healthcare is bound to attract more and more attention from government supervision, capital and industry chain stakeholders. The industry will continue to maintain it rapid growth.

Keywords: Internet Healthcare; Mobile Healthcare；Healthcare Industry

Ⅱ　Policy Reports

2　The Key Policies Influencing the Internet Healthcare Sector and the Current Policy Barriers／027

Abstract: The article analyses the strategic policies published in 2015 and new institutional policies in medical sector, and sorts out the key polices of the year which influences the Internet Healthcare, then explores from which perspective the policies influence the Internet Healthcare industry, and discusses how the current policies are holding back the development of Internet Healthcare.

Keywords: Internet Healthcare; Key Policies; Policy Barriers

3　How Does Internet Healthcare Become a National Healthcare Reform Pioneer／043

Abstract: From China’s national health care reform’s point of view, the article analyses the core and goal of national health reform, and discusses the core developing directions of medical industry, then comes to the conclusion that doctors are encouraged to freelancing，and promoting the health reform doctor for the freedom to practice, and analyzes the Internet Healthcare and doctors are free to practice and associated matching.

Keywords: Internet Healthcare; Healthcare Reform; Freelancer

Ⅲ　Industry Reports

4　Industry Upgrading and Restructuring in Healthcare and Internet／049

Abstract: Internet technology has promoted the industrial upgrading of the traditional medical industry, because of Internet’s characteristics of “decentralization”, “efficiency first”, it can reconstruct the traditional medical industry by reducing the cost of the industry, and improving the efficiency of the industry.

Keywords: Internet Healthcare; Industry Upgrading; Industry Restructuring

5　Internet Giant’s Layout in Healthcare Sector／066

Abstract: The article lists the layouts in Internet Healthcare area from Baidu, Alibaba, Tencent—the three largest Internet companies in China. From the investment, business cooperation, self-built platform, the three companies are committed in building a network of independent Internet Healthcare environment, on the other hand, the fierce competition has also contributed to the rapid development of the whole industry.

Keywords: Baidu; Alibaba; Tencent; Internet Healthcare Industry Layout

6　2015 Overview of Investment and Financing in Internet Healthcare／087

Abstract: The article analyses the investment and financing in Internet Healthcare sector in 2015, from the total investment, investment project classification, investment stage, investment region. In 2015, it seems that Internet Healthcare was not deeply affected by the capital market fluctuation, but still rapidly develops in large size of financing.

Keywords: Internet Healthcare; Reports Investment&Financing; Investment Analysis

Ⅳ　Market Reports

7　Patients: Analysis of Internet Healthcare Online Inquiry Platform／100

Abstract: The patient portal is the most competitive area in current Internet Healthcare industry, especially the one from the online inquiry platforms, after years of development, the competition pattern has been basically formed in he online inquiry platform. The several retained a large platform, respectively,possesses their core competitiveness. New entrants have to pay more attention to the more segmented market. At the same time the article also evaluates and analyzes the online inquiry platform’s functionality, present the current development through the concrete case.

Keywords: Patient Portal; Internet Healthcare; Online Medical Inquiry

8　Medicine Portal: Research on the Market Development of Mobile Medicine E-commerce／131

Abstract: With the continuous development of China’s Mobile Medicine E-commerce, based on the continuous in-depth analysis of the market as a whole, enterprise pattern and industry trends, the article will provide more industry basis reference frame, and offer support and assistance to China’s Mobile Medicine E-commerce enterprises.

Keywords: Pharmaceutical Portal; Mobile Medicine E-commerce;  Online Payment

9　Hospital Portal: Pattern Exploration of Internet Hospital／148

Abstract: Internet hospital, as the most popular new concept this year, once published, has attracted many people’s attention, many organizations began to try this new business model, emerging many cases around China. As an innovative development, Internet hospital is in its early stages of demonstration and development, and it takes time to review and validate the business model.

Keywords: Hospital Portal; Internet Hospital; Digitalization

10　Doctor’s Portal: Opportunities and Challenges for the Free Practice of Physicians

　　in the Internet Mode／158

Abstract: With the development of the Internet, more and more physicians enjoy the flow, freedom and many other benefits brought by the Internet. Some of them gave up the “iron bowl” in public hospitals, walked out and began the journey of entrepreneurship, the doctor group firm began to rise, this model in China just began, there are still many problems remain to be solved.

Keywords: Doctor Portal; Freelancer; Doctor Group

11　Payment Portal:The Development and Application of Public Insurance Price Control and

　　Commercial Insurance／167

Abstract: Payment is the core part of healthcare behavior, it’s also seen as one of the final direction profit or even charges. More and more Internet Healthcare enterprises begin to pay close attention to payment links and begin the business layout in this part. Some Internet commercial insurance for Internet Healthcare has been launched. Whether it can eventually form a closed loop will be tested by time.

Keywords: Payment Portal;  Medical Insurance Price Control; Commercial Insurance

Ⅴ　Special Reports

12　Application of Wearable Devices in the Field of Health Care／175

Abstract: With the development of technology, wearable devices is increasing its acuity in data collection&tracking. There is great development prospect of wearable devices in medical treatment and healthcare; it’s foreseeable that wearable devices will welcome its booming in the next years.

Keywords: Wearable Devices;  Medical Healthcare Industry; Data Monitoring

13　The Innovative Application of Medical Treatment and Health Big Data in the Internet／185

Abstract: With the development of Internet, Medical treatment and health APPs on mobile terminals will continue to accumulate health care data from users. The data will be integrated with the diagnosis and treatment data from the medical institution, becoming the genuine regional medical healthcare big data. The analysis and application based on this big data will possess extremely high social and commercial value.

Keywords: Healthcare Big Data;  APPs; Data Commercial Value

14　The Report of Internet TCM Industry Development in 2015／195

Abstract: Internet TCM has witness its explosive development in 2015, emerging a large quantity of TCM APPs, capital also favors Internet TCM start-up companies. Most of them are still in the initial stage, they enter from different perspectives, still in the stage of business model exploration, few enterprises really accomplish their business loop (or to find profit pattern), but the emergence of these applications, makes up for the blank market, promotes the development of another segment market of Internet Healthcare.

Keywords: Internet TCM; Entrepreneurship;  Vertical Market Segments

15　TCM’s Response to Informatization and Technology and Big Data Application／218

Abstract: What is TCM lack of? Lack of history? Lack of culture? Lack of means? It’s lack of evidence, data and information! In the past, scientific research did answer to “why” and “what”. The information age requires us to first answer “can or cannot”, first to understand the relationship in-between and then to find the mechanism, to find the cause and effect. Information technology is the support of scientific and technological progress of TCM. With scientific theoretical way of thinking based on information -energy -substance, with research methods of Systematic biology analysis technology, TCM intelligent technology, digital body holographic technology, we should do it well digitalization of ancient literature, TCM knowledge library, and digitalize resources protection of famous and experienced TCM doctors.

Keywords: TCM Digitalization; Big Data Application; TCM Intelligence

16　The Strategic Choice and Practice Path of “Internet+TCM Resources”／225

Abstract: The raw material quality of the medicine determines the efficacy and effectiveness of TCM treatment. TCM resources have been rising as the national strategic resources, the protection and utilization of TCM resources is an important measure to ensure the sustainable development of TCM. At present, TCM resources has a very traditional business form, still in the primary stage of utilization of the new technology, new model. By making good use of Internet of things, big data and other cutting-edge technologies, we can closely connected the TCM resources with times requirements, pushing forward the development of TCM.

Keywords: TCM Resources;  TCM Internet; Strategic Choice

Ⅵ　Hot Reports

17　New Healthcare Financial Report／241

Abstract: Adding financial elements into the medical industry will enable the medical industry to solve the funding problems in the short term, which is seldom seen in the traditional medical industry. In the future, the financial sector will play a more important role in healthcare industry, it’ll enable the rapid development of health care which originally needs time to precipitate, so that healthcare can be better combined with the development of the internet.

Keywords: New Healthcare Finance; Traditional Healthcare; Cross-Industry Integration

18　Chronic Disease Market Development Report／251

Abstract: When Internet gradually penetrates into healthcare sector, it also brings new opportunities and challenges to the chronic disease market. And, the development of wearable and intelligent hardware and cloud computing technology enables chronic disease management to be reflected with clearer and more specific figures, so the management of chronic diseases become more controllable.

Keywords: Chronic Disease Management; Intelligent Hardware; Cloud Computing

19　Pension Light Asset Business Model Exploration／264

Abstract: The large aging population has attracted wide attention from the government, the society and the market. After a long time study on the market and policy level, we found out that with the emergence of a new generation of senior citizens, there will emerge a large number of business opportunities in Internet+pension field, a new wave of venture investment will boom in this field.

Keywords: Pension Light Asset; Aging Population; Internet+Pension

20　Market Development Report of Maternal and Child Health／275

Abstract: Mom always pays constant and heard-felt concern for the fetus or newborn, which results in the high liveness and active involvement of end users in the APPs, thus, it also makes maternal and infant market the most active segment in Internet Healthcare.Based on the fact that Internet Healthcareenterprises in maternal and infant sectors is heading in the business model and profit mechanism exploration, what’s more, the external factors like the full open of two-child policy also determines the maternal and infant market will become the most important sector in the future Internet Healthcare industry.

Keywords: Maternal & Infant Market; Market Segments; Highly Active Market