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Annual Report on Development of New Media in China No.11 (2020) is the latest annual report on the development of new media compiled by Journalism and Communication Research Center of Chinese Academy of Social Sciences. The 2020 volume is divided into general report, hot issues, researches, communication and industries. These five parts comprehensively analyze the development of China’s new media, interpret its trends, summarize the problems and conclude on the profound impacts of new media.
The year of 2019 marks the 25th anniversary of the official entry of the Internet into our country. Along with the continuous improvement of the Internet infrastructure, the rapid increase in the number of Internet users and the extremely rich Internet products and services, the development of new media has become the leading force in the media industry. The new media industry energizes other industries by means of new technologies such as big data and artificial intelligence, and Internet giants vigorously layout the industrial Internet, bringing new opportunities for new media. In 2019, driven by network collaboration and data intelligence, the number of users, the scale of industry, the quantity and quality of applications and services have developed rapidly. 5G, block chain and overseas market have further promoted the development of new media.
The general report of this book comprehensively summarizes that the digital economy with data as the key factor of production has provided strong impetus for the economic and social development of our country since 2019, with the application of 5G technology. New media has become an important helper in professional and intelligent social governance, and the modernization level of network governance capacity has been enhanced. At present, the development of the Internet and new media in our country has shown the following characteristics: the construction of an all-media communication system has been continuously promoted, new technologies have driven the expansion of the boundaries of Internet applications, the COVID-19 epidemic has become a practice and effect inspection site for the construction of new media for government affairs, and the development of industrial Internet and the digital transformation of life services have been accelerated. The role of new information technology and new media platform in supporting epidemic prevention and control and resumption of work and production has become prominent, and information-driven leading role has been strengthened. Livestream e-commerce has become a phenomenal online sales mode. Contents of short video evolved from wild production to high quality. Remarkable results have been achieved in the special Internet rectification of new technologies, applications and hot spots. In terms of network security equal emphasis has been placed on both security and controllability and openness and innovation. Internet enterprises have achieved staged results in overseas market and new media development abroad have become an important means of telling the story of China.
This book contains reports from dozens of well-known experts and scholars in the field of new media research. These reports profoundly discussed essential topics of the social media and the mentality under the spread of the COVID-19 epidemic, the construction of county-level media convergence centers, the first year of livestream e-commerce, the development of smart media, Vlog of mainstream media, the development of Internet public opinion field, changes of netizens in reading news, network advertising, mobile short video, new media copyright, and new media industry. At the same time, it also makes an empirical study on the participation of local network information communication in social organization mobilization.
The book holds the view that since 2019 with new media development, some issues cannot be ignored: cyber security risks caused by digital economy globalization are aggravating, digital governance capacity needs to be improved, and the construction of a community of cyber social governance is to be strengthened urgently.