Report on Development of China’s Media Industry is an annual work started since 2004,led by the Center of Media Economy and Management Research,School of Journalism and Communication,Tsinghua University,co-edited by domestic and foreign experts and scholars.The contributors to the book systematically sorts out the development status of China’s media in various fields in this year,it also analyzes and predicts the development trends of the domestic and foreign media industries.The report has now become one of the authoritative reference books on the study of China’s media industry and understanding of the global media industries,which has been authenticated as a source periodical of Chinese Social Sciences Citation Index (CSSCI) since 2012.

Report on Development of China’s Media Industry 2020 is divided into seven parts:General Report,Media Industry Insight,Media Industry and Market Reports,Media Convergence & Innovation Reports, Media Industry Development Reports of Overseas,Key Data on Media Market and Media Enterprises Innovation Cases.The report covers nearly 20 industries,including television & film,newspapers & periodicals,books,radio,the Internet,mobile media and advertising,etc.,as well as the study on media industry in a global perspective.It can be said that through this book you can understand the global media industry.

Throughout the year 2019,the online videos were continuously popular.The combination of webcasts and short videos with E-commerce was particularly eye-catching this year.At the same time,the short video had finished the user accumulation that the advertising monetization model was more mature and was expected to drive huge revenue.With continuous technological revolution,the content production,promotion and distribution,marketing means of media will innovate,and the technology such as block chains,AI,5G will work together to create a constantly updated media blue print.

Report on Development of China’s Media Industry 2020 provided reviews from a global perspective and support the analysis of the media industry with solid data,which is a useful reference for government authorities,industries,academics and media management agencies.It also has implications for the design and planning of the national information communication system,the formulation of media policies,and the development strategy of media organizations.It is a valuable book based on empirical research for university teachers and researchers specializing in journalism and communication,especially in media economy and management studies.