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This book is organized and compiled by Henan World Electronic Trade Research Institute. The book is composed of the general reports, the thematic reports, the case reports,the exploratory reports,and the appendices focusing on the theme of “Reform and Upgrade of Cross-Border E-Commerce Supply Chain”. A comprehensive summary of the development, practical exploration and main innovation achievements of China’s cross-border e-commerce comprehensive test area was made since 2019. It analyzes the challenges in the development of cross-border e-commerce under the new situation, and puts forward the corresponding development countermeasures and Suggestions which provides the theoretical basis for the innovation and development of cross-border e-commerce in China. It is a new research achievement in the field of cross-border e-commerce in China.
In the background of the spread of COVID-19 and the severe impact on traditional foreign trade worldwide, cross-border e-commerce has maintained rapid growth during the outbreak by the advantages of online trading, non-contact delivery, short transaction chain and so on,releasing the huge development potential and become a “weapon” for stabilizing and promoting exports. Since 2019, with the strong support and high attention of the Chinese government, cross-border e-commerce has shown a vigorous development trend. with continuous expansion of business scale, significant improvement of development quality, accelerated expansion of comprehensive test area, and gradual optimization of policy environment, it plays a positive role in leading and promoting the innovation and development of foreign trade.
In the post-epidemic era, the competition of cross-border e-commerce has shifted from the front-end sales competition to the back-end supply chain competition. Therefore, the relevant enterprises should realize their own reform and upgrading actively in the cross-border e-commerce supply chain. Traditional manufacturing enterprises should accelerate the pace of Internet transformation, adapting the small orders and customization of production organization form of cross-border e-commerce, and becoming an integral part of cross-border e-commerce supply chain. Cross-border e-commerce trading enterprises should realize the transformation and upgrading to high value-added products. Logistics enterprises should improve the international freight capacity and create a “door-to-door” international logistics service system. The integration capability of cross-border e-commerce supply chain is the core competitiveness of the development in the future.