Subtitle:
By:Zhang Xinmin, Wang Fenmian, Chen Hanwen
Publisher:Social Sciences Academic Press
ISBN:978-7-5201-6922-6
Publication Date:2021-01-05
Language:Chinese
Since the Chinese economy entered the new situation,the pressure of transformation and development has put Chinese enterprises to focus more on overseas markets,and the total outward investment has shown a clear upward trend. Enterprises of China are facing a complex international environment when they develop the oversea markets. On the one hand,the deep-seated contradictions of the international financial crisis triggered by economic globalization and the recovery of the world economy have not yet been resolved,which has intensified competition in the global market,making trade protectionism rise in some countries,and the trend of “reverse globalization” surging. So all of these bring many new and thorny issues to the internationalization strategy of Enterprises of China. On the other hand,with the rise of a new round of technology and industrial revolution,the international division of labor system has accelerated and the global value chain has been deeply reshaped,giving new meaning to economic globalization. These have given Chinese enterprises the resources and promotion on a global scale,and provide a rare strategic opportunity to China’s enterprises “going out” strategy and promoting international regional economic cooperation. Under the new international situation,in order to accelerate the national economic restructuring and transformation and upgrading strategies,it is more important to seize opportunities,seek advantages and avoid disadvantages,occupy new foreign markets and new resources,and implement the effective overseas strategy of Chinese enterprises.
In 2019,China’s foreign trade achieved growth against the trend and the quality showed steady improvement;service trade rose steadily,and the trade structure was further optimized;the flow of foreign direct investment declined slightly,the investment structure continued to be optimized,and cross-border mergers and acquisitions fell sharply. In 2019,the numbers of Chinese companies listed in the Fortune 500 and BrandZ Top 100 Global Brands 2019 are both more than last year. For the foreign investment of Chinese listed companies,the flow declined slightly,and the flow of Internet companies’ foreign investment also declined slightly. The export of film and television products decreased slightly. Sino-US trade frictions affected Sino-US bilateral trade,and also had a huge impact on Chinese foreign investment. The “third-party market cooperation” has become a joint construction of the “Belt and Road” initiative. It is important to re-examine the investment layout of Chinese enterprises in Southeast Asia. Due to the continuous evolution of the overseas investment promotion system,Beijing has made great progress in overseas investment in recent years. There is a clear trend of diversification of overseas investment methods,investment regions,investment objectives,and investment entities,showing rapid growth,a wide range of regions and fields. Beijing’s enterprises play an important leading role in investment in countries along the “Belt and Road”,and made remarkable achievements. By systematically analyzing the growth and key influencing factors of typical Beijing companies such as Sinopec,CRRC,ByteDance and iQiyi in overseas markets,it has important guiding value for Chinese companies to explore overseas markets.