Table of contents:

About the author(s):

Description:

This book focuses on the topic of globalization of Chinese Internet technology enterprises，and conducts research and judgment on the environment，problems and trends of the globalization development of Chinese Internet technology enterprises. It is composed of four parts，namely the general report，the assessment，the risk management and the cases.

Through the multi-dimensional scanning of the strategy and globalization obstacles of 50 Chinese Internet technology enterprises，this report aims to show the basic situation，characteristics and development trend of key industries of Chinese Internet technology enterprises going abroad. In addition，this report provides reference experience and practical path for the path of globalization of relevant enterprises，and analyzes how Chinese Internet technology enterprises should deal with the situation of stricter foreign investment censorship，so as to avoid risks and move toward globalization.

This report uses a variety of methods，including comparative method，targeted interview and text mining based on big data，to sort out the models and paths of globalization of Chinese Internet technology enterprises. Horizontal comparison method is mainly used to compare the risks and effects of different modes of going aboard，different race tracks and different industries. The vertical comparison method is mainly used for diachronic report，that is，the historical changes of the globalization development of Chinese Internet technology enterprises. Interviews with companies and experts in related fields to gather professional opinions on strategies，recommendations，trends，etc.

This report builds the Enterprise Global Brand Communication Index model. The text mining method based on big data is used to capture and analyze the global policy communication，public opinion feedback，media reports and industry think tank views in the globalization cases of Chinese Internet technology enterprises.