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The role of financial intermediaries is vital to cope with the challenge of ageing population，leading to the emergence of the ageing finance. Ageing finance，referring to the sum of financial activities around various elderly needs of the members in society in order to handle the challenges of aging，is composed of pension finance，elderly service finance and elderly industry finance. As the aging population in China is developing into a serious problem，ageing finance has increasingly received extensive attentions from society. However，the development of China’s ageing finance is still in its infancy，both in theory and practice. There is a big gap between the status quo of ageing finance and the diversified needs of the elderly nationwide. In this context，this book aims to promote the common concern and the active participation in the ageing finance industry，and to deeply explore its development path with Chinese characteristics.

The book contains 6 chapters，the general report，sub reports，product reports，special topic reports，experience reports and appendices. In the general report，by generally analyzing the developing status and existing problems of China’s ageing finance industry from 2020 to 2021，we expect developing trends and make suggestions of ageing finance. Sub reports provide more detailed and in-depth views of the present situation of pension finance，elderly service finance and elderly industry finance，and propose targeted and comprehensive solutions to each field of ageing finance. In product reports，the product section focuses on the development of pension products，pension financial products，pension target fund products and pension security management products，and puts forward countermeasures to improve pension financial products. In the special topic reports，we mainly discuss the future digital transformation strategy of pension management institutions，the general developing plan of enterprise annuities of listed companies，the investment management principles of personal pension reserves，the basic path to give full play to the role of equity funds，and the application of robo-advisors in China’s pension industry. In experience reports，we summarize typical experiences focusing on the fine management of overseas private pensions，the longevity risk management of private pensions in the UK，and the investment management of the pension system in Malaysia，and then propose countermeasures to improve China’s pension market from various aspects such as system constructions and investment operations.

With the accomplishment of building a moderately prosperous society in all respects，the living standards have been significantly improved in China. The needs and expectations for the elderly have also shown a diversified development trend. Due to the problem of ageing population，the function of traditional home care is reducing and the limitation of public pension benefits is emerging. People will choose to increase retirement wealth via diversified channels，which sees the elderly financial market in China will develop broadly in the future. In addition，with the supports of related national policies，it has been developed to some extent in the field of pension finance，elderly service finance and elderly industry finance. Nevertheless，restricted by many subjective and objective factors and a late start，the ageing finance industry in China has deficiencies and lags far behind developed countries. In the future，it is necessary to integrate the government，market，and individuals to work together from both the supply side and the demand side in the ageing financial market to accelerate the growth of China’s ageing finance industry and to better prepare for the challenges of aging population.