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By:Xiaodong Zhang, Wei Zhang, Fan Xia
Publisher:Social Sciences Academic Press
ISBN:978-7-5201-9072-5
Publication Date:2021-11-02
Language:Chinese
The Management Blue Book is a representative annual report on management development in China. Based on the Chinese practice,this book summarizes the hot topics,theories or thoughts of Chinese management,shares management practice,and explores the development trend of management. Management Blue Book 2021 consists of four parts:general report,trends,hot spots and cases.
General report conducts a comprehensive analysis of China’s management development from 2020 to the middle of 2021 through expert and entrepreneur interviews,case tracking study,data statistical analysis,professional media monitoring and other research methods,combined with the management value evaluation system. On this basis,the annual character,organizations and cases with Chinese management value are selected respectively,also,this report represents the basic trends of management development in China from 2020 to the middle of 2021.
In terms of the current management trend in the digital era,the unmanned scene management in the new digital era is an important direction. Signaling in the form of “1” and “0” is digital. The digital era refers to the way all information exists and is increasingly digitized. Human being has entered a digital age. In the digital era,digital information technology is widely used in every corner of life,and promotes the continuous development and change of society. Its application in economy,science and technology,culture,education,national defense and other fields continued to expand,and achieved remarkable benefits. Digitization quietly changes the way of production and life,and is also changing the culture and behavior patterns. The productivity and mode of human production develop in harmony. The human world and the robot world have begun to be active and fierce integration and collision. How to keep up with and lead the world trend in this digital era is a problem deserving in-depth discussion. The Chinese model of unmanned scene management in the era of big data should have four characteristics:people-oriented,equal emphasis on innovation and scale,harmony in diversity,and sustainable development.
In terms of the management hot spots in the digital era,the digital transformation of enterprises is an important content. Digital transformation is to conform to the new round of scientific and technological revolution and industrial change trend,deepen the application of cloud computing,big data,the Internet of Things,artificial intelligence,block-chain and other new generation of information technology,stimulate data elements innovation driven potential,improve the information age survival and development ability,accelerate business optimization and upgrading and innovation transformation,upgrade traditional kinetic energy,cultivate new kinetic energy,create,transfer and obtain new value,realize the process of transformation and upgrading and innovation and development. Enterprise to promote digital transformation is a complex system engineering of involving strategic adjustment,capacity building,technology integration,management change,and business transformation. To build a set of effective digital transformation system architecture and method mechanism,deepening the value orientation,outstanding ability main line,adhering to the data driven,to lead the comprehensive transformation change is the direction worth trying.
General report found that “urban computing”,“digital consumption” and “manufacturing service-oriented transformation” have become the trends and hot spots of the current management research. It is of great value and significance to explore the management mechanism,models,paths and strategies under the background of digital era to optimize the economic and social benefits.