Table of contents:

About the author(s):

Description:

This book analyses the current development status and competitiveness situation of the major production areas of Pu'er tea, the trend of the tea culture consumer market, the two-way empowerment of Pu'er tea with the cultural and creative industries and cultural tourism, the role of Pu'er tea in local economy, rural revitalisation of ethnic areas and poverty alleviation, as well as the cultural writing of Pu'er tea and other related contents. Based on the relatively objective perspective of university academic research institutions as a third party, the in-depth analysis and research will provide reference for the government and enterprises to make decisions, while using the academic exchange platform of universities to enhance the influence of the Pu'er tea industry and Pu'er tea culture industry, and help promote the healthy and sustainable development of the Pu'er tea industry.