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By:China Automotive Technology and Research Center
Publisher:Social Sciences Academic Press
ISBN: 978-7-5228-1885-6
Publication Date:2023-10-23
Language:Chinese
Annual Report on the Development of Chinese Automobile Brands is an annual research report on the development of Chinese automobile brands. It was first published in 2022 and the current book is the second volume. This book is jointly written by a number of researchers from China Automotive Technology and Research Center Co.,LTD,as well as experts,enterprises and institutions in related fields in the industry under the guidance of several senior experts and academic consultants in the related industry.
In 2022,Chinese automobile market continued to grow steadily,with the total sales volume reaching 26.864 million units,up 2.1% year-on-year. It continued the growth trend of last year,but the growth rate slowed down. The development of the automobile industry has promoted the progress and reform of automobile brands. The automobile market is experiencing a transition period from fuel vehicle to new energy vehicle. The continuous improvement of product quality and technical level of Chinese national automobile brands makes its brand performance more brilliant. And Chinese national automobile brands begin to compete with European,American and Japanese joint venture automobile brands. New energy vehicle brands have also achieved popularity through reshaping the relationship between car brands and users,Internet marketing,user operation and other ways,and the leading automobile brands have even caught up with traditional national automobile brands and joint venture automobile brands.