Subtitle:
By:Rui Song et al.
Publisher:Social Sciences Academic Press
ISBN:978-7-5201-9765-6
Publication Date:2022-03-09
Language:English
Tourism Development in China:Analysis & Forecast(2021-2022)(Vol.20 of Tourism Green Book) is the 20th annual report on tourism development compiled by the Tourism Research Center,Chinese Academy of Social Science (CASSTRC). Centering on the theme of “New Development Paradigm of Tourism”,this book forecasts the new trends of China’s tourism development in 2021-2022 through one general report and nearly 20 special reports.
In 2021,the globaleconomy is recovering imbalanced under the impact of COVID-19,and the recovery of the global tourism market is slow and unstable. China’s economic and social policies provide support for structural adjustment,and the tourism industry is accelerating to form a new development paradigm:tourism has integrated into the “14th Five-Year Plan” comprehensive development;under the normal situation of epidemic prevention and control,the safe and healthy development of tourism has been guided;the two-way adjustment of supply and demand has promoted the recovery of tourism;the innovation of digital economy has stimulated the development momentum of the industry;the integration of various industries has boosted the high-quality development of tourism,the red tourism has focuses on highlighting historical and social values. In 2022,the tourism industry should better adapt to the changing of supply and demand in the tourism market,promote the implementation of tourism-related policies and guidelines,give full play to the leading role of advantageous areas,and take advantage of major events to boost the integrated development of tourism,in order to grasp the new situation and new opportunities of the industry recovery. During the “14th Five-Year Plan” period,the path of high-quality development of tourism is to gather market confidence,expand industrial integration,strengthen by science and technology,led by national projects,and adhere to tourism for the people.
Focusing on the annual theme of “New Development Paradigm of Tourism”,experts from different fields conducted a comprehensive analysis from different perspectives. Specifically involved in three aspects:First,under the new development background,how to construct the new development paradigm of tourism with the new development concept,how to promote the green and low-carbon transformation of tourism,how to grasp the opportunity of scientific and technological revolution,and how to explore development in adversity through new marketing methods,etc. Second,under the new development paradigm,what innovative measures have been and will be taken in the Beijing-Zhangjiakou region,the Guangdong-Hong Kong-Macao Greater Bay Area,Zhejiang and Shanghai Province in terms of ice and snow tourism,urban tourism,common prosperity and museum tourism?Thirdly,under the new development environment,travel agencies,hotels,tourist attractions,listed tourism companies are facing what kind of new development trends,etc. As the traditional advantageous section of Tourism Green Book,several reports are provided for readers who are interested in relevant markets development,including domestic tourism,inbound tourism,outbound tourism,Hongkong,Macau and Taiwan tourism and so on. Detailed data and systemic analysis can be found in these reports.