Main Report
Meet the Challenges of the Global Financial Crisis, Promote the
Transformation and Upgrading of China’s Cultural Industries
Special Group for Main Report
......................... Zhang Xiaoming, Hu Huilin and Zhang Jiangang／001
Overview
The Reform of China’s Cultural System Gains Powerful Policy Support
.......................................................... Ouyang Jian／019
Considerations and Suggestions for Accelerating the Development
of Cultural Industries .................................. Gao Shusheng／026
Some Remarks on the Reform of the Cultural System in the Past
30 Years ........................... Qi Yongfeng, Ji Miao and Ju Lixin／039
Review the Development of Cultural Industries in the Past 30 Years
and Look Towards the Future....... .................... Wang Yongzhang／055
China’s Cultural Consumption Market in 2008 .. Huang Jinghua, Yang Xuerui／067
Specialist Forum
The Trend of Cultural Globalization and the Appeal
of the Global Cultural Policy ........................... Mao Shaoying／075
Cultural Industries: Reform and Breakthroughs .................. Shi Weida／089
Analysis of the External Industrial Correlation of the Cultural Industries
and Its Industrial Impact on other Industries
.................................. Yang Yuying, Li Guanlin and An Jing／097
“The Olympic Business Opportunity”and the New Direction
of the Cultural Economy ................................. Shen Wangshu／111
Examination of the “Go Abroad”Strategy of Chinese Culture
............................................... Li Xiangmin, Wang Chen／122
Opportunities for the Upgrading of China’s Industries
in the Background of the Global Financial Crisis
——From the Perspective of the Art Licensing Industry ... Guo Yicheng／132
Some Comments on China’s Cultural Consumption in 2008 .......... Fan Zhou／137
Industry Report
The Development of Industrialization of China’s Publication Industry
——A General Survey on China’s Publication Industry in 2007-2008
....................................... Xu Shengguo, Hao Zhensheng／145
Report on China’s Movie Industry in 2008 ........... Yin Hong, Shi Huimin／155
Annual Report on the Development of China’s Broadcasting and
Television Industry (2008) ..... Hu Zhengrong, Li Jidong and Huang Wei／173
The Present Situation and Direction in the Development of
China’s Advertisement Industry (2008-2009)
.......................... Huang Shengmin, Shao Huadong and Wu Jianwen／196
Report on the Development of China’s Antiquities and Arts Market
in 2008 .................................................... Lin Rikui／215
Review and Analysis of the Development of China’s Animation Industry
in 2008 .............................. Peng Ling, Deng Lin and Li Ting／231
Report on the Development of China’s Digital Content Industry
in 2008 ................................................. Zhao Zizhong／242
Summary of the Development of China’s New Audio-Visual Media
Industry in 2008 ......................... Dong Nianchu, Xiong Yanhong／260
A Study of the Attraction of Investments
in the Media Industry ..................................... Tan Xiaoyu／268
The Current Situation and Prospect of China’s TV Shopping ... Chen Gongde／288
Regional Report
Innovative Strategy: the Development of Tianjin’s Animation Industry
............................................................. Wang Lin／296
Some Problems and Coping Strategies of Guangdong Province’s
Cultural Industries ........................................ Wu Shaoyu／308
Review on the Development of Beijing’s Cultural Creative Industries
Cluster Areas ........................................... Kong Jianhua／316
Cultural System: From Partial Adjustment to Overall Reform
——A Study Based on the Development of Zhejiang Province
in the Past 30 Years ................................... Chen Lixu／323
Foreign Cultural Industries
Study on Japan’s Cultural Industries Promotion Law ........... Jia Xudong／334
Summary of the “International Cultural Industries Forum 2008:
ChinaSongzhuang” ........................................... Hui Ming／346
Case Study
After the Wenchuan Earthquake: The Recovery and Reconstruction
of the Cultural Industries ............................ Zhao Hongchuan／354
The First Practice of The Third-Party Guarantee for Raising Capital
for Movie Productions
——A Case Study on the Production of
the Movie “Trumpet Call” ............................ Lei Caihua／359
Investment and Fundraising Services for the Development of
the Cultural Industries: Innovation and Practice ....... Liu Xiangyang／364
Reforming the Cultural Industries Fundraising System with the Model
of the Syndicated Loan and Collective Insurance ........ Yin Xiaoxiong／371
Statistical Topic
Analysis of Cultural Consumption in the Tenth Five-Year Program
and the Prospect of Cultural Consumption
in the Eleventh Five-Year Program .................... Wang Yanan etc.／378
Chronicle of Events
Events in China’s Cultural Industries Development in 2008 ... Ling Jinzhu／393
Invatation for Articles ..................................................／415
This book takes the view that 2009 is a year of turning-point. Since the global financial crisis is now promoting the China’s economic transformation, cultural industry is to be faced with new opportunities for development and challenges. In order to grasp the distinct opportunity and release the power of invention, the book’s suggestion is emancipating the mind, gathering consensus, further reform of cultural system and break the chains that bonds the creativeness of the nation.
